Understanding impulse purchased in facebook commerce-does big five matter?

The purpose of this research is to examine the effect of Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. So, the research purpose is explanatory as there is an existing model. Probability sampling technique was used in our research and data collection was done through Questionnaires. The sample size was 500 university students of Karachi. So, questionnaires are filled by the students of the different Universities of Karachi. The determination of the study was to classify the relationship of an impulse purchase in Face book commerce and the big five personality traits. In this research we are using correlation research design. Exploration of data was done through PLS (SEM) by performing reliability test, factor analysis and regression analysis test. The study presented that BFM, UP, UR and F-commerce purchase are important predictors of the F-commerce IP. UP is subjective by BFM and UR. BFM has a significant positive relationship with UR. The study confirms that consumer’s personality has great impact towards online buying the really most important factor in order to grab the consumer’s positive attitude towards online buying. In future researchers we can add moderating variables like age, gender and income in the same framework

Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study’s objective was to analyze the factors that affect impulse buying (i.e., website quality, sales promotion, and fashion consciousness) within the context of apparel/fashion product purchase. Besides, this study also sought to examine the role of sales promotion in moderating the relationship between website quality and impulse buying. An online survey with a final sample size of 211 respondents was carried out using Google Forms and analyzed with Confirmatory Factor Analysis and multiple regression analysis (using R Statistical Software) to analyze four hypotheses. The result indicated that website quality did not affect impulse buying, while sales promotion and fashion consciousness was found to affect impulse buying positively. However, the role of website quality was still critical, since it still played a role as a hygiene factor. Once website quality interacted with sales promotion, it could positively affect impulse buying. Keywords: fashion consciousness, impulse buying, sales promotion, website qualit

Impulse buying on the internet

Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to customer service, customer impulsiveness, website personalization, time pressure created by websites, comparison shopping, and the flow of an Internet session. After the running of several regression analyses, the researcher finds the most significant factors for online impulse purchases are those that are important in offline retail outlets as well. Technology does not create impulse buyers, it provides impulsive consumers more resources to shop and the ability to complete transactions in a short amount of time, making those purchases truly a reaction to an impulse

Impact of Gamification on Consumers’ Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction

Drawing upon the stimulus-organism-response (S-O-R)framework, this study developeda theoretical model to examine the impact mechanismof two gamification features on individuals’ impulse purchase in the context of Double Eleven. An empirical survey was conducted and 716 valid questionnaires were collected from consumers using Taobao and Tmall platforms in China.Structural equation modelling method was used to examine the research model. The empirical results suggestedthat rewards giving and badges upgradinggamification features werepositivelyassociated with perceived enjoyment and social interaction reactions, which in turn hadstrong influenceson consumers’ impulse purchase. This study providesnew insights in understandingonline impulsive buyingbehaviorsby incorporatingthe mechanism of gamificationin the new research context of Double Eleven

Online impulse buying behavior model for social commerce in Malaysian context

The rapid development in Web 2.0 technologies and social media has given rise to a new business model—social commerce (S-commerce)—that emphasizes social aspects. Consequently, the consumer‘s online impulse buying behavior (IBB) increases and contributes significantly to S-commerce revenues. In line with this, an understanding of such behavior is critical for E-retailers to strengthen competitiveness, enhance revenue, and ensure business sustainability in today‘s challenging business environment. Most of the previous studies have utilized urge to buy impulsively (UBI) as a proxy to examine the consumer‘s online IBB instead of the actual IBB. As a result, the number of research that distinguishes between UBI and IBB is minimal. These limited studies have only focused on the impact of consumer characteristics, websites-related factors, and marketing factors. However, they neglected the important role of social-related factors on IBB. Furthermore, because the majority of the previous studies adopted the stimulus-organism-response (S-O-R) framework, building a model based on a theoretical foundation to investigate online IBB in the context of S-commerce is another challenge. The main aim of this study is to examine the impact of social-related factors on triggering online IBB in S-commerce websites. To investigate the social elements influencing online IBB, this study integrated the Social Influence Theory (SIT) and the Uses and Gratifications Theory (UGT). A quantitative approach was applied to test fifteen hypotheses of the proposed model by surveying 365 consumers from four Malaysian S-commerce websites. The Partial Least Squares-Structural Equation modeling (PLS-SEM) technique was employed to analyze the survey data. The findings indicate that compliance, identification, internalization, entertainment, purposive value, and maintaining interpersonal connectivity significantly influence IBB. It was also discovered that UBI has significant moderating effects on the relationships between compliance, identification, internalization, and IBB. Moreover, it was also identified that impulsiveness has served as a moderator in the relationships between compliance, internalization, and UBI. Theoretically, this study has enriched the understanding of online IBB in S-commerce. It also has practical implications on S-commerce designers, marketers, and managers in terms of regulating online IBB

Purchasing through Social Platforms with Buy Buttons: Academic and Practical Considerations

Social commerce sales are considerably increasing in recent years. Social platforms (e.g., Facebook, Instagram, and WeChat) play a strategic role in world economy. However, social platforms ran into several burning issues: low ad conversion rates, social platform users’ free-riding behaviors, etc. Although buy buttons, a clickable navigation element leading users from a social platform to an e-commerce platform, could be a solution for such issues, the outcomes of using buy buttons did not reach many professionals’ expectation. This thesis studied four issues related to social shopping with buy buttons. First, as it is undetermined whether a social platform should roll out the buy-button feature or not, it is necessary to study whether the presence of buy button is associated with better outcomes (e.g. users’ higher willingness to purchase through the social platform) or not. Second, as social commerce is a remote shopping mode in which buyers and sellers cannot have face-to-face interactions, high risk and low trust could be two crucial barriers of social commerce. Hence, it is needed to study how risk- and trust-related factors influence users’ direct purchasing behavior. Third, considering that social commerce could be risky, this thesis wants to examine whether the presence of safe shopping measures (vs. an unsafe shopping scenario) can improve the performance of social shopping or not. Finally, social commerce involves a purchase path from a social platform to an e-commerce platform. There are many pain points (e.g., re-entering billing and shipping information) in the purchase path. Meanwhile, as social shopping risks and pain points in the purchase path could be caused by a same factor, the silos between social platforms and e-commerce platforms. It is interesting to study how safe shopping measures and integrated path-to-purchase (users can complete a purchase without leaving the social platform; vs. separated path-to-purchase in which users have to leave the social platform and go to the e-commerce platform to complete a purchase) jointly influence users. In order to answer these questions, three essays have been included in this thesis. Several online surveys were conducted. The between-subjects experimental design and the Structural Equation Modeling (SEM) technique were used. The results showed that the presence of buy button was related to better outcomes. It found that risk- and trust-related factors significantly influenced users’ direct purchasing behavior. Both the safe shopping measures and the integrated path-to-purchase design can generate better outcomes of using a buy button in social shopping. In most circumstances, users showed more positive reactions when the safe shopping measures or the integrated path-to-purchase was present. However, no significant interaction effects between the safe shopping measures (vs. an unsafe shopping scenario) and the integrated path-to-purchase (vs. the separated path-to-purchase) were found. The theoretical contributions have been discussed in contrast to previous literature. This thesis has added academic value by offering new insights for previously established variable relationships in a different research context and studying variable relationships that have not been examined in previously relevant studies. From a practical viewpoint, as buy buttons inject e-commerce capabilities into social platforms, this thesis implies that socially focused platforms could reap benefits from social commerce by rolling out a buy-button feature. It is recommended that social platforms wanting to roll out buy buttons take safe shopping measures and create a seamless shopping experience for users.Tesis Univ. Granada.China Scholarship Council grant number: 201606170055National Natural Science Foundation of China grant number: 7170206

‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

This paper investigates what types of Instagram marketing tools are the most effective in relation to Generation Z’s impulse purchasing behaviour within fashion industry in the context of the United Kingdom. The research applies Stimulus-Organism-Response model to the context of Instagram. The findings of this qualitative study based on eight extensive focus groups conclude that there are significant gender differences in relation to impulse purchasing behaviour on Instagram. Instagram is vastly influential in encouraging impulse purchases amongst females, however, this was not the case for male participants. A revised Stimulus-Organism-Response model is proposed to Instagram, concluding that advertisements, opinion leaders and user-generated content act as stimuli (S) in evoking positive emotions (O), which subsequently trigger impulse purchases (R) in Generation Z females

The Effect of Sports Science Students’ Social Media Addictions on Redundant Purchasing Behavior

The aim of this research is to determine the causes of redundant purchasing behavior of university students and the effects of social media usage on redundant purchasing behavior. Quantitative research method is used in the research and relational screening model is preferred. "Social media addiction" and "sustainable consumption behavior scale" were used in the research. The research group consists of 221 men and 181 women in total, 402 students who studying at Ankara University Faculty of Sport Sciences. In the research, the pre-control of the data was provided and the distribution of normality was examined primarily. From the parametric tests to the data that appear to provide normal distribution; t-Test, One-Way Anova and Correlation tests were applied. According to the findings, it was found that women had a high redundant purchase behavior compared to men. It has been determined that the use of credit cards increases redundant purchases in students and affects daily life. It was observed that unrestrained shopping perception is high among students who are not licensed athletes. As the high income students' redundant purchasing behavior is high, as the time spent on social media increases, social media addiction and redundant purchasing behavior also increase. As a conclusion, it is observed that consumption behaviors are closely related to social media addiction and sustainable consumption behaviors. The suggestions of the findings obtained were tried to be given in the research, including future research