Larger capacity for unconscious versus conscious episodic memory

Episodic memory is the memory for experienced events. A peak competence of episodic memory is the mental combination of events to infer commonalities. Inferring commonalities may proceed with and without consciousness of events. Yet what distinguishes conscious from unconscious inference? This question inspired nine experiments that featured strongly and weakly masked cartoon clips presented for unconscious and conscious inference. Each clip featured a scene with a visually impenetrable hiding place. Five animals crossed the scene one-by-one consecutively. One animal trajectory represented one event. The animals moved through the hiding place, where they might linger or not. The participants' task was to observe the animals' entrances and exits to maintain a mental record of which animals hid simultaneously. We manipulated information load to explore capacity limits. Memory of inferences was tested immediately, 3.5 or 6 min following encoding. The participants retrieved inferences well when encoding was conscious. When encoding was unconscious, the participants needed to respond intuitively. Only habitually intuitive decision makers exhibited a significant delayed retrieval of inferences drawn unconsciously. Their unconscious retrieval performance did not drop significantly with increasing information load, while conscious retrieval performance dropped significantly. A working memory network, including hippocampus, was activated during both conscious and unconscious inference and correlated with retrieval success. An episodic retrieval network, including hippocampus, was activated during both conscious and unconscious retrieval of inferences and correlated with retrieval success. Only conscious encoding/retrieval recruited additional brain regions outside these networks. Hence, levels of consciousness influenced the memories' behavioral impact, memory capacity, and the neural representational code

‘Super disabilities’ vs ‘Disabilities’?:Theorizing the role of ableism in (mis)representational mythology of disability in the marketplace

People with disabilities (PWD) constitute one of the largest minority groups with one in five people worldwide having a disability. While recognition and inclusion of this group in the marketplace has seen improvement, the effects of (mis)representation of PWD in shaping the discourse on fostering marketplace inclusion of socially marginalized consumers remain little understood. Although effects of misrepresentation (e.g., idealized, exoticized or selective representation) on inclusion/exclusion perceptions and cognitions has received attention in the context of ethnic/racial groups, the world of disability has been largely neglected. By extending the theory of ableism into the context of PWD representation and applying it to the analysis of the We’re the Superhumans advertisement developed for the Rio 2016 Paralympic Games, this paper examines the relationship between the (mis)representation and the inclusion/exclusion discourse. By uncovering that PWD misrepresentations can partially mask and/or redress the root causes of exclusion experienced by PWD in their lived realities, it contributes to the research agenda on the transformative role of consumption cultures perpetuating harmful, exclusionary social perceptions of marginalized groups versus contributing to advancement of their inclusion

The ethics of gamification in a marketing context

Gamification is an increasingly common marketing tool. Yet, to date, there has been little examination of its ethical implications. In light of the potential implications of this type of stealth marketing for consumer welfare, this paper discusses the ethical dilemmas raised by the use of gamified approaches to marketing. The paper draws on different schools of ethics to examine gamification as an overall system, as well as its constituent parts. This discussion leads to a rationale and suggestions for how gamification could be regulated and/or controlled by more informal codes of conduct. The paper ends by outlining a practical framework which businesses can use to evaluate the potential ethical implications raised by their own gamified marketing techniques

Fear and the musical avant-garde in games: Interviews with Jason Graves, Garry Schyman, Paul Gorman and Michael Kamper

© 2014 Intellect Ltd Article. If you have ever experienced the cold chill of fear when watching a film or playing a video or computer game, it is highly probable that your responses have been manipulated by composers exploiting the musical resources of modernism, experimental music and the avant-garde. Depictions of fear, horror, amorality, evil and so on, have come to be associated with these sound worlds, particularly within the realm of popular culture. A number of game titles and franchises have emerged in recent years, which exploit these musical associations, exploring their creative potential as vehicles of fear and horror within the context of interactive game-play. Two composers associated with this approach are Jason Graves (Dead Space franchise) and Garry Schyman (Bioshock franchise, Dante’s Inferno). This article explores perceived links between avant-garde music (as defined in ‘populist’ rather than musicological or historical terms, as a ‘catch-all’ phrase for twentieth-century music exploiting experimental techniques, modernism and atonality) and depictions of horror and fear through interviews with Graves and Schyman. Further questions are posed to Paul Gorman (audio director – Dante’s Inferno) and Michael Kamper (audio director – Bioshock 2) to contextualize the discussion by demonstrating the significant creative influence of audio directors in guiding the musical approach taken by game composers. The article would be of potential interest to anyone with an interest in game audio, commercial composition/composers, game development, creative collaboration, audio direction and the power of music to manipulate the emotions in association with visual media

Semantic processing with and without awareness. Insights from computational linguistics and semantic priming.

During my PhD, I’ve explored how native speakers access semantic information from lexical stimuli, and weather consciousness plays a role in the process of meaning construction. In a first study, I exploited the metaphor linking time and space to assess the specific contribution of linguistically–coded information to the emergence of priming. In fact, time is metaphorically arranged on either the horizontal or the sagittal axis in space (Clark, 1973), but only the latter comes up in language (e.g., "a bright future in front of you"). In a semantic categorization task, temporal target words (e.g., earlier, later) were primed by spatial words that were processed either consciously (unmasked) or unconsciously (masked). With visible primes, priming was observed for both lateral and sagittal words; yet, only the latter ones led to a significant effect when the primes were masked. Thus, unconscious word processing may be limited to those aspects of meaning that emerge in language use. In a second series of experiments, I tried to better characterize these aspects by taking advantage of Distributional Semantic Models (DSMs; Marelli, 2017), which represent word meaning as vectors built upon word co–occurrences in large textual database. I compared state–of–the–art DSMs with Pointwise Mutual Information (PMI; Church & Hanks, 1990), a measure of local association between words that is merely based on their surface co–occurrence. In particular, I tested how the two indexes perform on a semantic priming dataset comprising visible and masked primes, and different stimulus onset asynchronies between the two stimuli. Subliminally, none of the predictor alone elicited significant priming, although participants who showed some residual prime visibility showed larger effect. Post-hoc analyses showed that for subliminal priming to emerge, the additive contribution of both PMI and DSM was required. Supraliminally, PMI outperforms DSM in the fit to the behavioral data. According to these results, what has been traditionally thought of as unconscious semantic priming may mostly rely on local associations based on shallow word cooccurrence. Of course, masked priming is only one possible way to model unconscious perception. In an attempt to provide converging evidence, I also tested overt and covert semantic facilitation by presenting prime words in the unattended vs. attended visual hemifield of brain–injured patients suffering from neglect. In seven sub–acute cases, data show more solid PMI–based than DSM–based priming in the unattended hemifield, confirming the results obtained from healthy participants. Finally, in a fourth work package, I explored the neural underpinnings of semantic processing as revealed by EEG (Kutas & Federmeier, 2011). As the behavioral results of the previous study were much clearer when the primes were visible, I focused on this condition only. Semantic congruency was dichotomized in order to compare the ERP evoked by related and unrelated pairs. Three different types of semantic similarity were taken into account: in a first category, primes and targets were often co–occurring but far in the DSM (e.g., cheese-mouse), while in a second category the two words were closed in the DSM, but not likely to co-occur (e.g., lamp-torch). As a control condition, we added a third category with pairs that were both high in PMI and close in DSMs (e.g., lemon-orange). Mirroring the behavioral results, we observed a significant PMI effect in the N400 time window; no such effect emerged for DSM. References Church, K. W., & Hanks, P. (1990). Word association norms, mutual information, and lexicography. Computational linguistics, 16(1), 22-29. Clark, H. H. (1973). Space, time, semantics, and the child. In Cognitive development and acquisition of language (pp. 27-63). Academic Press. Kutas, M., & Federmeier, K. D. (2011). Thirty years and counting: finding meaning in the N400 component of the event-related brain potential (ERP). Annual review of psychology, 62, 621-647. Marelli, M. (2017). Word-Embeddings Italian Semantic Spaces: a semantic model for psycholinguistic research. Psihologija, 50(4), 503-520. Commentat

Brain tissue properties differentiate between motor and limbic basal ganglia circuits

Despite advances in understanding basic organizational principles of the human basal ganglia, accurate in vivo assessment of their anatomical properties is essential to improve early diagnosis in disorders with corticosubcortical pathology and optimize target planning in deep brain stimulation. Main goal of this study was the detailed topological characterization of limbic, associative, and motor subdivisions of the subthalamic nucleus (STN) in relation to corresponding corticosubcortical circuits. To this aim, we used magnetic resonance imaging and investigated independently anatomical connectivity via white matter tracts next to brain tissue properties. On the basis of probabilistic diffusion tractography we identified STN subregions with predominantly motor, associative, and limbic connectivity. We then computed for each of the nonoverlapping STN subregions the covariance between local brain tissue properties and the rest of the brain using high-resolution maps of magnetization transfer (MT) saturation and longitudinal (R1) and transverse relaxation rate (R2*). The demonstrated spatial distribution pattern of covariance between brain tissue properties linked to myelin (R1 and MT) and iron (R2*) content clearly segregates between motor and limbic basal ganglia circuits. We interpret the demonstrated covariance pattern as evidence for shared tissue properties within a functional circuit, which is closely linked to its function. Our findings open new possibilities for investigation of changes in the established covariance pattern aiming at accurate diagnosis of basal ganglia disorders and prediction of treatment outcom

Decoding the Meaning of Unconsciously Processed Words Using fMRI-based MVPA

Available online 21 February 2019Does the human brain elicit patterns of activity associated with the meaning of words in the absence of conscious awareness? Do such non-conscious semantic representations generalize across languages? This study aimed to address these questions using fMRI-based multivariate pattern analysis (MVPA) in a masked word paradigm. Animal and non-animal words were visually presented in two different languages (i.e. Spanish and Basque). Words were presented very briefly and were masked. On each trial, participants identified the semantic category and provided a visibility rating of the word. A support vector machine (SVM) was used to decode word category from multivoxel patterns of BOLD responses in seven canonical semantic regions of a left-lateralized network that were prespecified based on a previous meta-analysis. We show that the semantic category of non-conscious words (i.e. associated with null visual experience and chance-level discrimination performance) can be significantly decoded from BOLD response patterns. For Spanish, such discriminative patterns of BOLD responses were consistently found in inferior parietal lobe, dorsomedial prefrontal cortex, inferior frontal gyrus and posterior cingulate gyrus. While for Basque, these were found in ventromedial temporal lobe and posterior cingulate gyrus. All of the areas identified have previously been associated with semantic processing in studies involving animals-tools and animals-artifacts contrasts. In conscious trials, such patterns were found to be distributed over all seven regions of the semantic network in both Spanish and Basque. However, we found no evidence of across-language generalization. These results demonstrate that even in the absence of conscious awareness and lack of behavioural sensitivity to the words, putative semantic brain areas carry information related to the meanings of the words. The generalization of semantic representations across languages, however, may require deeper conscious semantic access.D.S. acknowledges support from the Spanish Ministry of Economy and Competitiveness (MINECO), through the ’Severo Ochoa’ Programme for Centres/Units of Excellence in R&D (SEV-2015-490; grant number BES-2016-078130). The authors also thank Cesar Caballero Gaudes for his support with the imaging protocol and BCBL's lab staff for their help in fMRI acquisition