Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising

This paper reviews the literature on the development of information technology in the field of advertising and proposes a concept model of audience beliefs and behavior toward digital advertising. Basically, advertising is a medium of communication based on the model of one-to-many communications models. For that reason, digital advertising is changing how advertisers market their products and services

"The dearest of our possessions": applying Floridi's information privacy concept in models of information behavior and information literacy

This conceptual paper argues for the value of an approach to privacy in the digital information environment informed by Luciano Floridi's philosophy of information and information ethics. This approach involves achieving informational privacy, through the features of anonymity and obscurity, through an optimal balance of ontological frictions. This approach may be used to modify models for information behavior and for information literacy, giving them a fuller and more effective coverage of privacy issues in the infosphere. For information behavior, the Information Seeking and Communication Model, and the Information Grounds conception, are most appropriate for this purpose. For information literacy, the metaliteracy model, using a modification a privacy literacy framework, is most suitable