1,612 research outputs found

    Designing Business Models for the Internet of Things

    Get PDF
    This article investigates challenges pertaining to business model design in the emerging context of the Internet of Things (IOT). The evolution of business perspectives to the IOT is driven by two underlying trends: i) the change of focus from viewing the IOT primarily as a technology platform to viewing it as a business ecosystem; and ii) the shift from focusing on the business model of a firm to designing ecosystem business models. An ecosystem busi- ness model is a business model composed of value pillars anchored in ecosystems and fo- cuses on both the firm's method of creating and capturing value as well as any part of the ecosystem's method of creating and capturing value. The article highlights three major chal- lenges of designing ecosystem business models for the IOT, including the diversity of ob- jects, the immaturity of innovation, and the unstructured ecosystems. Diversity refers to the difficulty of designing business models for the IOT due to a multitude of different types of connected objects combined with only modest standardization of interfaces. Immaturity suggests that quintessential IOT technologies and innovations are not yet products and ser- vices but a "mess that runs deep". The unstructured ecosystems mean that it is too early to tell who the participants will be and which roles they will have in the evolving ecosystems. The study argues that managers can overcome these challenges by using a business model design tool that takes into account the ecosystemic nature of the IOT. The study concludes by proposing the grounds for a new design tool for ecosystem business models and suggest- ing that "value design" might be a more appropriate term when talking about business models in ecosystems

    Preface

    Full text link

    Evaluating the Influential Factors on Virtual Social Network’s Users in Viral Marketing

    Get PDF
    These days, by attending to the ever-increasing development of social networks and fast development of the virtual relationship with millions of massage interaction possibility in a second by these powerful beds, social networks analyses have been attended by analyzers and experts in different areas, especially in business and marketing fields. Companies and producers, because of marketing development in this part, and service presenters through the world believe that goods advertisement is vital in sailing success and presenting the services and company's profitability. Naturally, the last, past and traditional methods are not suitable. so, the online social networks transfer their advertisements to the customers in different parts of the world with low cost and fast spreading. Therefore, knowing the effective nodes in fast and low-cost spreading and effective recommendations for companies changed to a great challenge by attending to the giant structure of these networks. In this article, the factors, which are over the effective advertisement and services, have been extracted and the needed data have been gathered from Facebook virtual network users (437samples). The gathered data were analyzed in before stages by SPSS software. The stability of the questioners was verified by Cronbach's Alfa coefficient, and finally the suitable results and approaches were presented about recognizing the effective factors in social networks and their impacts scale on social network users which can be effective in viruses marketing area for increasing the business companies' advertisement spreading for reducing the costs of advertisement and comprehension of the advertisement

    Evaluating the Influential Factors on Virtual Social Network’s Users in Viral Marketing

    Get PDF
    These days, by attending to the ever-increasing development of social networks and fast development of the virtual relationship with millions of massage interaction possibility in a second by these powerful beds, social networks analyses have been attended by analyzers and experts in different areas, especially in business and marketing fields. Companies and producers, because of marketing development in this part, and service presenters through the world believe that goods advertisement is vital in sailing success and presenting the services and company's profitability. Naturally, the last, past and traditional methods are not suitable. so, the online social networks transfer their advertisements to the customers in different parts of the world with low cost and fast spreading. Therefore, knowing the effective nodes in fast and low-cost spreading and effective recommendations for companies changed to a great challenge by attending to the giant structure of these networks. In this article, the factors, which are over the effective advertisement and services, have been extracted and the needed data have been gathered from Facebook virtual network users (437samples). The gathered data were analyzed in before stages by SPSS software. The stability of the questioners was verified by Cronbach's Alfa coefficient, and finally the suitable results and approaches were presented about recognizing the effective factors in social networks and their impacts scale on social network users which can be effective in viruses marketing area for increasing the business companies' advertisement spreading for reducing the costs of advertisement and comprehension of the advertisement

    Hedonic Information Systems: What We Know and What We Don\u27t Know

    Get PDF
    Users spend an increasing amount of time with pleasure-oriented technologies, such as video games or digital entertainment services, and these systems are of growing relevance as a business segment. In the light of this development, the information systems (IS) discipline has been criticized for dedicating insufficient research effort to these types of system, which are referred to as hedonic IS. Therefore, we conducted a descriptive literature review within the top 40 IS journals to summarize past research on hedonic IS and to identify research gaps. To structure our analysis, we separated the studies in our sample between those taking a user and those taking a provider perspective, assigned them to the phases of two life cycle models, and categorized the studies according to the investigated system type. The results reveal that hedonic IS research mostly takes a user perspective, predominantly addresses the (continued) use phase of the user life cycle, and investigates five different system types. Based on our findings, we point out promising opportunities for future research. Thus, our review may help researchers to plan further studies on hedonic IS

    A META-ANALYTIC REVIEW OF SOCIAL MEDIA STUDIES

    Get PDF
    Social media such as social networking sites, blogs, micro-blogs, Wikis, are increasingly and widely used in our daily lives. In the information system (IS) discipline, social media have become a hot research area and draw the attention of many scholars. The paper systematically reviewed social media studies published in Association for Information Systems (AIS) listed top 20 journals from 2009 to 2013. The publication time, journal preferences, research objects and research topics are discussed. Generally, the current social media studies including four areas, namely user, management, technology and information. Each area has distinct focuses and topics. By thoroughly analyzing the research topics, the authors formulate our projections and recommendations for future social media studies
    • …
    corecore