The Way For Maintaning Customer Loyalty and Using of E-Commerce in Developing Company Such as Small and Medium Entreprises

The Way for Maintaining Customer Loyality and Using of E-Commece in Developing Company Such as Small And Medium Enterproses. This paper aims to analyze the way of maintaining customer loyalty of company in developing their business. One of the way is providing of customer loyalty program with the reward point given to their customer. Beside that, this study analyze also the usefulness of e-commerce in developing Small and Medium Enterprises. Definitely ,the use of e-commerce able to drive business of small and Medium Enterprises quickly and promptly. Involving e-commerce in developing small and medium enterprises (SMEs)is very crucial and important. There are some potential benefits derived from the strategic use of e-commerce provide: i) Enhanced customer services, ii) Reduced transaction costs, iii) Increased business efficiencies, iv) Improved operational flexibility, v). Obtaining competitive advantages and vi). Improved product and service delivery. . This study use Descriptive Qualitative Analysis Method based on the observation of the current situation of e-commerce usefulness in developing company such as small and medium enterprises and the way of maintaining customer loyalty in business development This study shows that both low customer awareness about point-based reward programs and, not surprisingly, low redemption rates. More specifically, lack of awareness about the reward points programs and the redemption procedure was shown. The important conditions positively affecting redemption of reward points were found to include awareness of the reward point program, a positive attitude about the incentives, and average frequency of credit card usage. Also, redemption rates were higher for cards that had been issued more recently. This study find also that e-commerce has big part role in developing Small and Medium Enterprises. In this, e-commerce can develop promotion and selling volume of Small and Medium Enterprises by the smart electronic mechanism.DOI: 10.15408/ess.v5i1.233

Measuring eCommerce Website Success

This paper presents a research model, which is built on communication theory (Shannon and Weaver 1948) and DeLone and McLean’s (1992, 2003) information system model, to identify eCommerce website success dimensions. The research model is aiming to make a contribution to literature by identifying and incorporating dimensions of success relevant to eCommerce websites. Further empirical research is required to validate the finding

An Overview of the Impact of National Culture on the Adoption of Mobile Commerce

The predictions that mobile technologies would greatly benefit both firms and individuals have now come under increasing scrutiny. Some of the authors suggest that the industry must move beyond “nice-to-have” services and devise new “must-have” services that positively affect people’s lives (Jarvenpaa, et al. 2003). Others believe that mobile commerce is facing many obstacles as an emerging market, this is particularly so in some countries such as United States (Venkatesh et al, 2003). This study provides a brief overview of the literature on the impact of national culture on the adoption of mobile commerce. The study focuses on Singapore, Japan, UK and German

Fuzzification of quantitative data to predict tumour size of colorectal cancer

Regression analysis has become more popular among researchers as a standard tool in analyzing data. This paper used fuzzy linear regression model (FLRM) to predict tumour size of colorectal cancer (CRC) data in Malaysia. 180 patients with colorectal cancer received treatment in hospital were recorded by nurses and doctors. Based on the patient records, a triangular fuzzy data will be built toward the size of the tumour. Mean square error (MSE) and root mean square error (RMSE) will be measured as a part of the process for predicting the size of the tumour. The degree of fitting adjusted is set between 0 and 1 in order to find the least error. It was found that the combination of FLRM model with fuzzy data provided a better prediction compared to the FLRM model alone. Hence, this study concluded that the tumour size is directly proportional to several factors such as gender, ethnic, icd 10, TNM staging, diabetes mellitus, Crohn’s disease

Globalization of E-Commerce: Growth and Impacts in the United States of America

The paper outlines a case study of US Ecommerce over the past 5 years. The case describes key factors that position the US for leadership in the realm of global Ecommerce, while pointing out inherent risk areas that could threaten this position. It does so utilizing a list of drivers and inhibitors as the basis for analysis in the context of an overview of the US National Environment; its inherent characteristics and their propensity to promote Ecommerce; the Governmental Policies that serve to enable the diffusion of Ecommerce; the level of Ecommerce Readiness that the US has attained through its infrastructure and societal characteristics; the resulting level of Ecommerce Diffusion and finally the Social and Economic Impacts that Ecommerce has had to date and is expected have in the future