Predicting User Interaction on Social Media using Machine Learning

Analysis of Facebook posts provides helpful information for users on social media. Current papers about user engagement on social media explore methods for predicting user engagement. These analyses of Facebook posts have included text and image analysis. Yet, the studies have not incorporate both text and image data. This research explores the usefulness of incorporating image and text data to predict user engagement. The study incorporates five types of machine learning models: text-based Neural Networks (NN), image-based Convolutional Neural Networks (CNN), Word2Vec, decision trees, and a combination of text-based NN and image-based CNN. The models are unique in their use of the data. The research collects 350k Facebook posts. The models learn and test on advertisement posts in order to predict user engagement. User engagements includes share count, comment count, and comment sentiment. The study found that combining image and text data produced the best models. The research further demonstrates that combined models outperform random models

A User-Centric and Sentiment Aware Privacy-Disclosure Detection Framework Based on Multi-Input Neural Network

Data and information privacy is a major concern of today’s world. More specifically, users’ digital privacy has become one of the most important issues to deal with, as advancements are being made in information sharing technology. An increasing number of users are sharing information through text messages, emails, and social media without proper awareness of privacy threats and their consequences. One approach to prevent the disclosure of private information is to identify them in a conversation and warn the dispatcher before the conveyance happens between the sender and the receiver. Another way of preventing information (sensitive) loss might be to analyze and sanitize a batch of offline documents when the data is already accumulated somewhere. However, automating the process of identifying user-centric privacy disclosure in textual data is challenging. This is because the natural language has an extremely rich form and structure with different levels of ambiguities. Therefore, we inquire after a potential framework that could bring this challenge within reach by precisely recognizing users’ privacy disclosures in a piece of text by taking into account - the authorship and sentiment (tone) of the content alongside the linguistic features and techniques. The proposed framework is considered as the supporting plugin to help text classification systems more accurately identify text that might disclose the author’s personal or private information

Sentiment Analysis for Fake News Detection

[Abstract] In recent years, we have witnessed a rise in fake news, i.e., provably false pieces of information created with the intention of deception. The dissemination of this type of news poses a serious threat to cohesion and social well-being, since it fosters political polarization and the distrust of people with respect to their leaders. The huge amount of news that is disseminated through social media makes manual verification unfeasible, which has promoted the design and implementation of automatic systems for fake news detection. The creators of fake news use various stylistic tricks to promote the success of their creations, with one of them being to excite the sentiments of the recipients. This has led to sentiment analysis, the part of text analytics in charge of determining the polarity and strength of sentiments expressed in a text, to be used in fake news detection approaches, either as a basis of the system or as a complementary element. In this article, we study the different uses of sentiment analysis in the detection of fake news, with a discussion of the most relevant elements and shortcomings, and the requirements that should be met in the near future, such as multilingualism, explainability, mitigation of biases, or treatment of multimedia elements.Xunta de Galicia; ED431G 2019/01Xunta de Galicia; ED431C 2020/11This work has been funded by FEDER/Ministerio de Ciencia, Innovación y Universidades — Agencia Estatal de Investigación through the ANSWERASAP project (TIN2017-85160-C2-1-R); and by Xunta de Galicia through a Competitive Reference Group grant (ED431C 2020/11). CITIC, as Research Center of the Galician University System, is funded by the Consellería de Educación, Universidade e Formación Profesional of the Xunta de Galicia through the European Regional Development Fund (ERDF/FEDER) with 80%, the Galicia ERDF 2014-20 Operational Programme, and the remaining 20% from the Secretaría Xeral de Universidades (ref. ED431G 2019/01). David Vilares is also supported by a 2020 Leonardo Grant for Researchers and Cultural Creators from the BBVA Foundation. Carlos Gómez-Rodríguez has also received funding from the European Research Council (ERC), under the European Union’s Horizon 2020 research and innovation programme (FASTPARSE, grant No. 714150

On the Promotion of the Social Web Intelligence

Given the ever-growing information generated through various online social outlets, analytical research on social media has intensified in the past few years from all walks of life. In particular, works on social Web intelligence foster and benefit from the wisdom of the crowds and attempt to derive actionable information from such data. In the form of collective intelligence, crowds gather together and contribute to solving problems that may be difficult or impossible to solve by individuals and single computers. In addition, the consumer insight revealed from social footprints can be leveraged to build powerful business intelligence tools, enabling efficient and effective decision-making processes. This dissertation is broadly concerned with the intelligence that can emerge from the social Web platforms. In particular, the two phenomena of social privacy and online persuasion are identified as the two pillars of the social Web intelligence, studying which is essential in the promotion and advancement of both collective and business intelligence. The first part of the dissertation is focused on the phenomenon of social privacy. This work is mainly motivated by the privacy dichotomy problem. Users often face difficulties specifying privacy policies that are consistent with their actual privacy concerns and attitudes. As such, before making use of social data, it is imperative to employ multiple safeguards beyond the current privacy settings of users. As a possible solution, we utilize user social footprints to detect their privacy preferences automatically. An unsupervised collaborative filtering approach is proposed to characterize the attributes of publicly available accounts that are intended to be private. Unlike the majority of earlier studies, a variety of social data types is taken into account, including the social context, the published content, as well as the profile attributes of users. Our approach can provide support in making an informed decision whether to exploit one\u27s publicly available data to draw intelligence. With the aim of gaining insight into the strategies behind online persuasion, the second part of the dissertation studies written comments in online deliberations. Specifically, we explore different dimensions of the language, the temporal aspects of the communication, as well as the attributes of the participating users to understand what makes people change their beliefs. In addition, we investigate the factors that are perceived to be the reasons behind persuasion by the users. We link our findings to traditional persuasion research, hoping to uncover when and how they apply to online persuasion. A set of rhetorical relations is known to be of importance in persuasive discourse. We further study the automatic identification and disambiguation of such rhetorical relations, aiming to take a step closer towards automatic analysis of online persuasion. Finally, a small proof of concept tool is presented, showing the value of our persuasion and rhetoric studies