Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

© 2017, American Marketing Association. Many businesses today have adopted tweeting as a new form of product marketing. However, whether and how tweeting affects product demand remains inconclusive. The authors explore this question using a randomized field experiment on Sina Weibo, the top tweeting website in China. The authors collaborate with a major global media company and examine how the viewing of its TV shows is affected by (1) the media company's tweets about its shows, and (2) recruited Weibo influentials' retweets of the company tweets. The authors find that both company tweets and influential retweets increase show viewing, but in different ways. Company tweets directly boost viewing, whereas influential retweets increase viewing if the show tweet is informative. Meanwhile, influential retweets are more effective than company tweets in bringing new Weibo followers to the company, which indirectly increases viewing. The authors discuss recommendations on how to manage tweeting as a marketing tool.National Natural Science Foundation of China (No. 71372045)National Natural Science Foundation of China (No. 71602033

The Huanan Seafood Wholesale Market in Wuhan was the early epicenter of the COVID-19 pandemic

Understanding how severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) emerged in 2019 is critical to preventing zoonotic outbreaks before they become the next pandemic. The Huanan Seafood Wholesale Market in Wuhan, China, was identified as a likely source of cases in early reports but later this conclusion became controversial. We show the earliest known COVID-19 cases from December 2019, including those without reported direct links, were geographically centered on this market. We report that live SARS-CoV-2 susceptible mammals were sold at the market in late 2019 and, within the market, SARS-CoV-2-positive environmental samples were spatially associated with vendors selling live mammals. While there is insufficient evidence to define upstream events, and exact circumstances remain obscure, our analyses indicate that the emergence of SARS-CoV-2 occurred via the live wildlife trade in China, and show that the Huanan market was the epicenter of the COVID-19 pandemic

Social media mining under the COVID-19 context: Progress, challenges, and opportunities

Social media platforms allow users worldwide to create and share information, forging vast sensing networks that allow information on certain topics to be collected, stored, mined, and analyzed in a rapid manner. During the COVID-19 pandemic, extensive social media mining efforts have been undertaken to tackle COVID-19 challenges from various perspectives. This review summarizes the progress of social media data mining studies in the COVID-19 contexts and categorizes them into six major domains, including early warning and detection, human mobility monitoring, communication and information conveying, public attitudes and emotions, infodemic and misinformation, and hatred and violence. We further document essential features of publicly available COVID-19 related social media data archives that will benefit research communities in conducting replicable and repro�ducible studies. In addition, we discuss seven challenges in social media analytics associated with their potential impacts on derived COVID-19 findings, followed by our visions for the possible paths forward in regard to social media-based COVID-19 investigations. This review serves as a valuable reference that recaps social media mining efforts in COVID-19 related studies and provides future directions along which the information harnessed from social media can be used to address public health emergencies

GIS in Healthcare

The landscape of healthcare is dynamic, gradually becoming more complicated with factors beyond simple supply and demand. Similar to the diversity of social, political and economic contexts, the practical utilization of healthcare resources also varies around the world. However, the spatial components of these contexts, along with aspects of supply and demand, can reveal a common theme among these factors. This book presents advancements in GIS applications that reveal the complexity of and solutions for a dynamic healthcare landscape

Patterns of Urban Green Space Use Applying Social Media Data: A Systematic Literature Review

Scientific interest in the potential of urban green spaces, particularly urban parks, to improve health and well-being is increasing. Traditional research methods such as observations and surveys have recently been complemented by the use of social media data to understand park visitation patterns. We aimed to provide a systematic overview of how social media data have been applied to identify patterns of urban park use, as well as the advantages and limitations of using social media data in the context of urban park studies. We used the PRISMA method to conduct a systematic literature analysis. Our main findings show that the 22 eligible papers reviewed mainly used social media data to analyse urban park visitors’ needs and demands, and to identify essential park attributes, popular activities, and the spatial, social, and ecological coherence between visitors and parks. The review allowed us to identify the advantages and limitations of using social media data in such research. These advantages include a large database, real-time data, and cost and time savings in data generation of social media data. The identified limitations of using social media data include potentially biased information, a lack of socio-demographic data, and privacy settings on social media platforms. Given the identified advantages and limitations of using social media data in researching urban park visitation patterns, we conclude that the use of social media data as supplementary data constitutes a significant advantage. However, we should critically evaluate the possible risk of bias when using social media data.Peer Reviewe