Web 2.0 and destination marketing: current trends and future directions

Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing

Student diversity, extra-curricular activities and perceptions of graduate outcomes

This research will examine how different student groups engage with extra-curricular activities and what effect these activities have on their degree and graduate outcomes. Recent research has indicated that different student groups have different degree and employment outcomes, this research examines how different student groups engage with extra-curricular activities and what effect these activities have on their degree and graduate outcomes. It examines what extra-curricular activities students participate in and whether different groups have preferences for different types of activities (i.e. are there patterns of participation in certain activities by certain groups of students) and if so what impact does this patterning have on graduate employment potential. Extra-curricular activities are broadly defined in this research, such as part-time work, involvement in University union clubs and societies, (and different types of clubs and societies, cultural, sporting and other), other University related activities such as volunteering, class representation, etc. and other activities outside of University life, such as family commitments and community activitie

The best of both worlds? Online ties and the alternating use of social network sites in the context of migration

While an ever-growing body of research is concerned with user behavior on individual social network sites (SNSs)—mostly Facebook—studies addressing an alternating use of two or more SNS are rare. Here, we investigate the relationship between alternating SNS use and social capital in the context of migration. Alternating SNS use avoids some of the problems associated with large networks located on one site; in particular the management of different social or cultural spheres. Not only does this strategy hold potential for increased social capital, it also provides a particular incentive for migrants faced with the challenge of staying in touch with back home and managing a new social environment. Two survey studies are presented that focus on the relationship between alternating SNS use and online ties in a migrant context involving Indian nationals. Study 1 looked at migration within India, whereas Study 2 compared international with domestic SNS users. In both studies, alternating SNS use added to the prediction of online network size and accounted for differences in network size found for migrant and non-migrant users. Differences were due to the number of peripheral ties, rather than core ties. Findings suggest that alternating SNS use may constitute a compensatory strategy that helps to overcome lower levels of socializing represented through a single SNS

Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review

The self-congruity theory has often been applied in the tourism industry. Yet, it has not been used to examine consumers’ travel information processing. This study aims to explore the effects of self-congruity on consumers’ online travel review processing by integrating it with the Elaboration Likelihood Model. Results collected from a web-based survey in Singapore illustrated that self-congruity contributed significantly as a predictor of argument quality and source credibility. Particularly, reviewer-self-congruity having a strong effect on source credibility of online travel reviews. This study elucidates that Singaporean consumers are inclined to take a two-step information elaboration process: first forming self-congruence with a reviewer to achieve clearance via source credibility, before evaluating the review as useful after scrutinizing based on argument quality. This study suggests Online Travel Agents (OTAs) to provide more reviewer information or leverage on expert sources to increase confidence within consumers for positive online travel review processing

How do young people (in the region) form their views on future learning and career options?

The research informed the activities of the Regional Employment and Skills Partnership, and more specifically to “inform the future development of labour market intelligence (LMI) to support the provision of employment related information advice and guidance (IAG) to support young people”. This report provides the 14 – 19 Commission with a literature review which: • highlights the core principles of young people’s decision-making processes; • takes into consideration research which discusses the cognitive changes that young people undergo between the ages of 14 -19; • focuses on structural issues, which affect young peoples views on future work and learning options; • Investigates the significance of place and locale in the formation of young people’s views and decision making in a manner that is mindful of the identity of the North East region

The Shortest Path to Happiness: Recommending Beautiful, Quiet, and Happy Routes in the City

When providing directions to a place, web and mobile mapping services are all able to suggest the shortest route. The goal of this work is to automatically suggest routes that are not only short but also emotionally pleasant. To quantify the extent to which urban locations are pleasant, we use data from a crowd-sourcing platform that shows two street scenes in London (out of hundreds), and a user votes on which one looks more beautiful, quiet, and happy. We consider votes from more than 3.3K individuals and translate them into quantitative measures of location perceptions. We arrange those locations into a graph upon which we learn pleasant routes. Based on a quantitative validation, we find that, compared to the shortest routes, the recommended ones add just a few extra walking minutes and are indeed perceived to be more beautiful, quiet, and happy. To test the generality of our approach, we consider Flickr metadata of more than 3.7M pictures in London and 1.3M in Boston, compute proxies for the crowdsourced beauty dimension (the one for which we have collected the most votes), and evaluate those proxies with 30 participants in London and 54 in Boston. These participants have not only rated our recommendations but have also carefully motivated their choices, providing insights for future work.Comment: 11 pages, 7 figures, Proceedings of ACM Hypertext 201

Experience Value Cocreation on Destination Online Platforms

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed

Contemporary Research on Business and Management

This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship

Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry

Purpose: The study is to examine determinants of continuous brand-customer relationship via company-hosted SNSs (social networking sites). Factors that influence fans to continue using fast-fashion brands' Facebook fan pages and to maintain the brand-customer relationship are firstly discussed. Subsequently, predictors of fans' engagement and affective commitment to a fast-fashion brand are examined with aim to explore key elements which nurture brand-customer relationship via brands' SNSs. Design/methodology/approach: Quantitative research was conducted and structural equation modeling was used, to test the hypotheses on a sample of 202 fast-fashion Facebook fan-page users in Taiwan. Findings: Results demonstrate that engagement, affective commitment and continued intention to use are predominantly influenced by, in turn, social interaction tie, content value and affective commitment. Research limitations/implications: The study is limited because it investigated the fast-fashion fan page users in on Asian country, so the findings cannot be generalised to other contexts. Practical implications: Our findings suggest fan page managers' initiation and involvement in conversations, frequent responses, listening to fans' opinions, and improving fans' experiential value may facilitate them to engage in the brand's activities at a higher level. Originality/value: Findings of this integrated model suggest managerial guidelines for brand managers in this industry regarding how to maintain the brand-customer relationship through social media strategy and they contribute to theory building in continuance intention of SNSs