Predictive User Modeling with Actionable Attributes

Different machine learning techniques have been proposed and used for modeling individual and group user needs, interests and preferences. In the traditional predictive modeling instances are described by observable variables, called attributes. The goal is to learn a model for predicting the target variable for unseen instances. For example, for marketing purposes a company consider profiling a new user based on her observed web browsing behavior, referral keywords or other relevant information. In many real world applications the values of some attributes are not only observable, but can be actively decided by a decision maker. Furthermore, in some of such applications the decision maker is interested not only to generate accurate predictions, but to maximize the probability of the desired outcome. For example, a direct marketing manager can choose which type of a special offer to send to a client (actionable attribute), hoping that the right choice will result in a positive response with a higher probability. We study how to learn to choose the value of an actionable attribute in order to maximize the probability of a desired outcome in predictive modeling. We emphasize that not all instances are equally sensitive to changes in actions. Accurate choice of an action is critical for those instances, which are on the borderline (e.g. users who do not have a strong opinion one way or the other). We formulate three supervised learning approaches for learning to select the value of an actionable attribute at an instance level. We also introduce a focused training procedure which puts more emphasis on the situations where varying the action is the most likely to take the effect. The proof of concept experimental validation on two real-world case studies in web analytics and e-learning domains highlights the potential of the proposed approaches

Recommender systems and their ethical challenges

This article presents the first, systematic analysis of the ethical challenges posed by recommender systems through a literature review. The article identifies six areas of concern, and maps them onto a proposed taxonomy of different kinds of ethical impact. The analysis uncovers a gap in the literature: currently user-centred approaches do not consider the interests of a variety of other stakeholders—as opposed to just the receivers of a recommendation—in assessing the ethical impacts of a recommender system

Evaluating the effectiveness of explanations for recommender systems : Methodological issues and empirical studies on the impact of personalization

Peer reviewedPostprin

Learning users' interests by quality classification in market-based recommender systems

Recommender systems are widely used to cope with the problem of information overload and, to date, many recommendation methods have been developed. However, no one technique is best for all users in all situations. To combat this, we have previously developed a market-based recommender system that allows multiple agents (each representing a different recommendation method or system) to compete with one another to present their best recommendations to the user. In our system, the marketplace encourages good recommendations by rewarding the corresponding agents who supplied them according to the users’ ratings of their suggestions. Moreover, we have theoretically shown how our system incentivises the agents to bid in a manner that ensures only the best recommendations are presented. To do this effectively in practice, however, each agent needs to be able to classify its recommendations into different internal quality levels, learn the users’ interests for these different levels, and then adapt its bidding behaviour for the various levels accordingly. To this end, in this paper we develop a reinforcement learning and Boltzmann exploration strategy that the recommending agents can exploit for these tasks. We then demonstrate that this strategy does indeed help the agents to effectively obtain information about the users’ interests which, in turn, speeds up the market convergence and enables the system to rapidly highlight the best recommendations

A Theoretical Analysis of Two-Stage Recommendation for Cold-Start Collaborative Filtering

In this paper, we present a theoretical framework for tackling the cold-start collaborative filtering problem, where unknown targets (items or users) keep coming to the system, and there is a limited number of resources (users or items) that can be allocated and related to them. The solution requires a trade-off between exploitation and exploration as with the limited recommendation opportunities, we need to, on one hand, allocate the most relevant resources right away, but, on the other hand, it is also necessary to allocate resources that are useful for learning the target's properties in order to recommend more relevant ones in the future. In this paper, we study a simple two-stage recommendation combining a sequential and a batch solution together. We first model the problem with the partially observable Markov decision process (POMDP) and provide an exact solution. Then, through an in-depth analysis over the POMDP value iteration solution, we identify that an exact solution can be abstracted as selecting resources that are not only highly relevant to the target according to the initial-stage information, but also highly correlated, either positively or negatively, with other potential resources for the next stage. With this finding, we propose an approximate solution to ease the intractability of the exact solution. Our initial results on synthetic data and the Movie Lens 100K dataset confirm the performance gains of our theoretical development and analysis

Semantic data mining and linked data for a recommender system in the AEC industry

Even though it can provide design teams with valuable performance insights and enhance decision-making, monitored building data is rarely reused in an effective feedback loop from operation to design. Data mining allows users to obtain such insights from the large datasets generated throughout the building life cycle. Furthermore, semantic web technologies allow to formally represent the built environment and retrieve knowledge in response to domain-specific requirements. Both approaches have independently established themselves as powerful aids in decision-making. Combining them can enrich data mining processes with domain knowledge and facilitate knowledge discovery, representation and reuse. In this article, we look into the available data mining techniques and investigate to what extent they can be fused with semantic web technologies to provide recommendations to the end user in performance-oriented design. We demonstrate an initial implementation of a linked data-based system for generation of recommendations