Deriving consensus rankings via multicriteria decision making methodology

Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology/approach - The ELECTRE I model is used in deriving consensus rankings via multicriteria decision making method for benchmarking base on the marketing mix model 4P's. Descriptive analysis is used to analyze best practice among the four marketing tactics. Findings - Outranking methods in consequence constitute a strong base on which to found the entire structure of the behavioral theory of benchmarking applied to development of marketing strategy. Research limitations/implications - This study looks only at a limited part of the puzzle of how consumer satisfaction translates into behavioral outcomes. Practical implications - The study provides managers with guidance on how to generate a rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats. Originality/value - The paper interestingly portrays the effective usage of multicriteria decision-making and ranking method to help marketing managers predict their marketing trends

Enhancing geographical information systems capabilities with multi-criteria evaluation functions

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A new approach for transport network design and optimization

The solution of the transportation network optimization problem actually requires, in most cases, very intricate and powerful computer resources, so that it is not feasible to use classical algorithms. One promising way is to use stochastic search techniques. In this context, Genetic Algorithms (GAs) seem to be - among all the available methodologies- one of the most efficient methods able to approach transport network design and optimization. Particularly, this paper will focus the attention on the possibility of modelling and optimizing Public Bus Networks by means of GAs. In the proposed algorithm, the specific class of Cumulative GAs(CGAs) will be used for solving the first level of the network optimization problem, while a classical assignment model ,or alternatively a neural network approach ,will be adopted for the Fitness Function(FF) evaluation. CGAs will then be utilized in order to generate new populations of networks, which will be evaluated by means of a suitable software package. For each new solution some indicators will be calculated .A unique FF will be finally evaluated by means of a multicriteria method. Altough the research is still in a preliminary stage, the emerging first results concerning numerical cases show very good perspectives for this new approach. A test in real cases will also follow.

Comparison of PBO solvers in a dependency solving domain

Linux package managers have to deal with dependencies and conflicts of packages required to be installed by the user. As an NP-complete problem, this is a hard task to solve. In this context, several approaches have been pursued. Apt-pbo is a package manager based on the apt project that encodes the dependency solving problem as a pseudo-Boolean optimization (PBO) problem. This paper compares different PBO solvers and their effectiveness on solving the dependency solving problem.Comment: In Proceedings LoCoCo 2010, arXiv:1007.083