The Role Of Social Media In Human Resource Management

The impact of Social Media (SM) on Human Resource Management (HRM) strategies and practices is increasing and has not been fully explored yet. This research focuses on understanding the role of SM in HRM, specifically the contribution of SM utilization to the strength of HRM. Viewing SM as a User Generated Information System and HRM as a Communications System, the presented theoretical framework allows (1) understanding of SM utilization within HRM and (2) assessment of vertical and horizontal alignment of HRM practices which emerge through utilization of SM. Two pilot case studies demonstrate the application of this framework in a PhD research project

New Media And Recruitment

The purpose of this article is to give an overview of how recruitment process as in part of human resource management shifts, from traditionally paper use to digital. This article delivers knowledge on how new media plays important role in the organization, especially in terms of human resource management. Recruitment is one of human resource management activity, and along with that, it will be followed by a selection. However, by using new media and in this case, is through social media networks, a corporation or an organization will safes time and reach more potential talented

Talent Goes Social: Online Corporate Networking and Business Performance

[EN] This study examines the effect of online social talent on business performance. The paper uses data from a selected sample of 296 companies from the S&P 500 list with active corporate profiles on LinkedIn. The empirical design consists of non-linear techniques to test the hypothesis that financial performance (i.e., revenue) and online social talent (i.e., employee online profile and skills) have a positive and non-linear relationship. The findings show that internal online social talent measured by employees' online profiles, and their skills are positively associated with companies' financial performance. The study provides insights into talent management in the digital age and elucidates the role of online corporate social networking in business performance.This research was funded by MICINN (Spanish Government), grant number RTI2018-100899-B-I00 and Generalitat Valenciana, grant number GV/2020/012.Paniagua, J.; Peris-Ortiz, M.; Korzynski, P. (2020). 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Employable through social media : an intervention study

This longitudinal, quantitative study contributes to the debate on technology-based professional development by examining the extent to which a learning (LinkedIn) intervention in a university setting affects an individual’s social media use for professional development, and the extent to which this relates to self-reported employability. In addition, we investigated how this relationship is moderated by an individual’s motivation to communicate through social media (LinkedIn). Based on social capital theory and the conservation of resources theory, we developed a set of hypotheses that were tested based on longitudinal data collected from university employees (N = 101) in middle- and high-level jobs. First, in line with our expectations, social media use for professional development was significantly higher after the learning intervention than before. Second, partially in line with our expectations, social media use for professional development was positively related with the employability dimension anticipation and optimization. Third, contrary to our expectations, motivation to communicate through social media (LinkedIn) did not have a moderating role in this relationship. We concluded that the learning intervention has the potential to foster social media use for professional development, and in turn, can contribute to individuals’ human capital in terms of their employability. Hence, the intervention that forms the core of this empirical research can be a sustainable and promising human resource management (HRM) practice that fits the human capital agenda

Social media and brand image: a longitudinal study of Eastern Cape universities

It is important for Higher Education Institutions to have marketing strategies that focus on understanding the customer needs in the 21st century. The rapid growth of the internet and the Web 2.0 have led individuals and organisations into applying social media as a branding and communication tool. Hence this study focused on comparing the influence of social media on four Eastern Cape universities in relation to social media metrics and visually demonstrated through the computer-generated human face, the Chernoff faces. Using diary and literature study, the study adopted a case study research design. The researcher sampled four universities using a purposeful sampling technique. Chernoff faces were used to enhance the ability of the reader to immediately understand significant occurrences based on social media metric indicators. To demonstrate multivariate data, the faces brought an original method of expressing complex data as opposed to traditional methods. The study found that Brand management and Resource-Based Theory (RBT) plays a pivotal role in social media marketing as this can lead to organisations having a competitive advantage. The study recommended that strategies to utilise social media as a resource should be put in place to lead to competitive advantage, as suggested by the Resource-based theory. The study concluded that various social media factors can influence the brand image of universities, positively (going to buy) and negatively (never going to buy). Both positive and negative purchase intent are found to be an influential indicator on the brand as they are affected by customer satisfaction

The role of social media as a tool for recruitment from the perspective of postgraduate students and HR practitioners.

Masters Degree. University of KwaZulu-Natal, Durban.Previously social media was the territory for teenagers and young students. Nowadays, millions of people have registered on social networking sites. Several companies worldwide have acknowledged its value. Melanthiou, Pavlou and Constantinou (2015) found that social media is being used as part of E-recruitment strategies in companies and is rated as being more cost- effective and efficient than LinkedIn, Twitter and Facebook are predominantly used for recruitment (Vyas, Mirji, & Hanji, 2015). Since there is minimal research on the topic in South Africa (Koch, Gerber & de Klerk, 2018; Cilliers, Chinyamurindi & Viljoen, 2017), the researcher’s aim is to contribute to the body of knowledge. The main objective is to explore the role of social media as a recruitment tool from the perspective of Postgraduate students from the University of KwaZulu-Natal (UKZN) and Human Resource (HR) practitioners from various industry sectors. A mixed methodology approach was used in this study. The research instruments were questionnaires and interviews. A total of 175 questionnaires were distributed to postgraduate students from the University of KwaZulu-Natal and interviews were conducted with six Human Resource practitioners from different organisations in South Africa. Reliability and validity of the study were conducted. Descriptive and inferential statistics were used for data analysis, including thematic content analysis. The quantitative findings showed that 95% of Honours students have a professional account on social media; more than 60% of them spent at least three hours on social media daily. Over 70% of the respondents indicated that they used social media for job seeking and the two most favoured sites were LinkedIn (67.1%) and Facebook (47.9%). The qualitative findings indicated that LinkedIn is favourable with regards to filling senior management positions; while Twitter attracts graduates for more entry level employment opportunities. Although the use of Facebook and Instagram surfaced in the feedback, it was not prominent nor extensively used for effective recruitment across industries in South Africa. Part of the recommendations that arose from the study was the training of Human Resource practitioners to use social media technologies optimally in the recruitment process. There is scope for further research on the topic regarding the privacy of social media as a tool for recruitment in South Africa

Essentials of Marketing Management in LIS

In marketing any product or service, everything like human expertise, service attitude, and Information resource is closer to the patron. A library’s service strategy and principles must be clearly interconnected to its users. Marketing plays an important role between products and related users through the application of different promotional techniques, such as products and service-oriented programs, book talks, book exhibition, study circle, and use of social media, etc. Marketing the information means acquiring, displaying, and storing the right information to the right reader at the right time in the manner and format desired by the users by saving their precious time. Information available in libraries should be user based, and in a suitable medium capable of being retrieved to the level of users’ satisfaction. Thus, marketing tools and techniques play a vital and pivotal role in the identification, the anticipation of user needs and dissemination the same to the end-users’. The present paper is an attempt to study the essentials of marketing management, philosophy, and methods in the field of LIS products and services

Analysis of the Canadian Mining Industry’s Global Engagement Practices with Indigenous Peoples

The aim of this research is to give a summary of how mining companies address issues of Indigenous communities from a cultural and human rights perspective. In the last 10 to 15 years, coinciding with globalization (Murphy & Arenas, 2011), increased market demands, as a result of population and economic growth, resource extraction industries have been shifting their operations from developed to developing countries (Mining Journal, November 2001, p. 353). (Murphy & Arenas, 2011). As a result, Indigenous Peoples have suffered from development on their traditional lands, specifically from the implications of development on their cultures, economies and societies. There have been growing ethical concerns about the mining industry. Environmental and human rights disasters related to the mining sector have become high profile ethical issues in many countries and contributed to growing public and media concern. The “Management In Mining Report” has cited bribery, lack of community engagement, harmful affects on agricultural land, pollution and related health hazards, as reasons for criticism. Can Corporate Social Responsibility (CSR) cause a fundamental change in protecting the rights of these vulnerable communities, and contribute to a fair distribution of costs and benefits from this large-scale resource exploitation? If so, under what conditions can this occur? This research thesis aims to determine the enablers and barriers in this process for the sake of Indigenous empowerment, as opposed to management, based on a renewed understanding of the mechanisms at play. Furthermore, the literature review will look at the role of the state in community rights and corporate responsibility, corporate attempts to justify and regulate community efforts in local development, and the ways by which civil society and NGOs can work to ensure the social and ecological sustainability of mineral extraction

Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling

[EN] Several Japanese multinational corporations (MNCs) have recently adopted an English-only policy known as “Englishnization”. This study examines the impact of this policy using computer-assisted text analysis to investigate changes in cultural expatriates’ perceptions of Japanese work practices and values over time. Cultural expatriates are a significant but underexplored outcome of globalization. Despite the recent proliferation of studies on the internationalization of Japanese MNCs, few studies have focused on cultural expatriates' perceptions of corporate language policy in social media texts. This study analyzes a corpus of 208 posts from Rakuten, a Japanese MNC, on Glassdoor from 2009 to 2020. The findings suggest that these posts can be divided into three content groups: the threat of a foreign corporate culture, embracing the Rakuten way, and perceptions of leadership and marginalized status. Further, the posts reveal how Rakuten’s corporate language policy, as an instrument of internal internationalization, impacts external internationalization. The dynamics of “Englishnization’’ reveal a pressing issue facing Rakuten: namely, how to balance multinational cohesion with monolingualism and multiculturalism. This paper aims to demonstrate that dynamic topic modeling could enhance our understanding of the manner in which cultural expatriates and the English-only policy affect the internationalization of Japanese MNCs. It contributes to the literature by examining cultural expatriates’ perceptions of Japanese work practices and values from a diachronic perspective.Zhang, Z. (2021). Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling. Journal of Computer-Assisted Linguistic Research. 5(1):1-26. https://doi.org/10.4995/jclr.2021.15909OJS12651Alalwan, Ali Abdallah. 2018. 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Analysis of the Canadian Mining Industry’s Global Engagement Practices with Indigenous Peoples

The aim of this research is to give a summary of how mining companies address issues of Indigenous communities from a cultural and human rights perspective. In the last 10 to 15 years, coinciding with globalization (Murphy & Arenas, 2011), increased market demands, as a result of population and economic growth, resource extraction industries have been shifting their operations from developed to developing countries (Mining Journal, November 2001, p. 353). (Murphy & Arenas, 2011). As a result, Indigenous Peoples have suffered from development on their traditional lands, specifically from the implications of development on their cultures, economies and societies. There have been growing ethical concerns about the mining industry. Environmental and human rights disasters related to the mining sector have become high profile ethical issues in many countries and contributed to growing public and media concern. The “Management In Mining Report” has cited bribery, lack of community engagement, harmful affects on agricultural land, pollution and related health hazards, as reasons for criticism. Can Corporate Social Responsibility (CSR) cause a fundamental change in protecting the rights of these vulnerable communities, and contribute to a fair distribution of costs and benefits from this large-scale resource exploitation? If so, under what conditions can this occur? This research thesis aims to determine the enablers and barriers in this process for the sake of Indigenous empowerment, as opposed to management, based on a renewed understanding of the mechanisms at play. Furthermore, the literature review will look at the role of the state in community rights and corporate responsibility, corporate attempts to justify and regulate community efforts in local development, and the ways by which civil society and NGOs can work to ensure the social and ecological sustainability of mineral extraction