Towards the Development of a Simulator for Investigating the Impact of People Management Practices on Retail Performance

Often models for understanding the impact of management practices on retail performance are developed under the assumption of stability, equilibrium and linearity, whereas retail operations are considered in reality to be dynamic, non-linear and complex. Alternatively, discrete event and agent-based modelling are approaches that allow the development of simulation models of heterogeneous non-equilibrium systems for testing out different scenarios. When developing simulation models one has to abstract and simplify from the real world, which means that one has to try and capture the 'essence' of the system required for developing a representation of the mechanisms that drive the progression in the real system. Simulation models can be developed at different levels of abstraction. To know the appropriate level of abstraction for a specific application is often more of an art than a science. We have developed a retail branch simulation model to investigate which level of model accuracy is required for such a model to obtain meaningful results for practitioners.Comment: 24 pages, 7 figures, 6 tables, Journal of Simulation 201

A Multi-Agent Simulation of Retail Management Practices

We apply Agent-Based Modeling and Simulation (ABMS) to investigate a set of problems in a retail context. Specifically, we are working to understand the relationship between human resource management practices and retail productivity. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents do offer potential for developing organizational capabilities in the future. Our multi-disciplinary research team has worked with a UK department store to collect data and capture perceptions about operations from actors within departments. Based on this case study work, we have built a simulator that we present in this paper. We then use the simulator to gather empirical evidence regarding two specific management practices: empowerment and employee development

Motivations, Classification and Model Trial of Conversational Agents for Insurance Companies

Advances in artificial intelligence have renewed interest in conversational agents. So-called chatbots have reached maturity for industrial applications. German insurance companies are interested in improving their customer service and digitizing their business processes. In this work we investigate the potential use of conversational agents in insurance companies by determining which classes of agents are of interest to insurance companies, finding relevant use cases and requirements, and developing a prototype for an exemplary insurance scenario. Based on this approach, we derive key findings for conversational agent implementation in insurance companies.Comment: 12 pages, 6 figure, accepted for presentation at The International Conference on Agents and Artificial Intelligence 2019 (ICAART 2019

Agent based modelling and simulation: An examination of customer retention in the UK mobile market

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Customer retention is an important issue for any business, especially in mature markets such as the UK mobile market where new customers can only be acquired from competitors. Different methods and techniques have been used to investigate customer retention including statistical methods and data mining. However, due to the increasing complexity of the mobile market, the effectiveness of these techniques is questionable. This study proposes Agent-Based Modelling and Simulation (ABMS) as a novel approach to investigate customer retention. ABMS is an emerging means of simulating behaviour and examining behavioural consequences. In outline, agents represent customers and agent relationships represent processes of agent interaction. This study follows the design science paradigm to build and evaluate a generic, reusable, agent-based (CubSim) model to examine the factors affecting customer retention based on data extracted from a UK mobile operator. Based on these data, two data mining models are built to gain a better understanding of the problem domain and to identify the main limitations of data mining. This is followed by two interrelated development cycles: (1) Build the CubSim model, starting with modelling customer interaction with the market, including interaction with the service provider and other competing operators in the market; and (2) Extend the CubSim model by incorporating interaction among customers. The key contribution of this study lies in using ABMS to identify and model the key factors that affect customer retention simultaneously and jointly. In this manner, the CubSim model is better suited to account for the dynamics of customer churn behaviour in the UK mobile market than all other existing models. Another important contribution of this study is that it provides an empirical, actionable insight on customer retention. In particular, and most interestingly, the experimental results show that applying a mixed customer retention strategy targeting both high value customers and customers with a large personal network outperforms the traditional customer retention strategies, which focuses only on the customer‘s value.This work is funded by the Brunel Department of Information Systems and Computing (DISC

Supplier Selection and Relationship Management: An Application of Machine Learning Techniques

Managing supply chains is an extremely challenging task due to globalization, short product life cycle, and recent advancements in information technology. These changes result in the increasing importance of managing the relationship with suppliers. However, the supplier selection literature mainly focuses on selecting suppliers based on previous performance, environmental and social criteria and ignores supplier relationship management. Moreover, although the explosion of data and the capabilities of machine learning techniques in handling dynamic and fast changing environment show promising results in customer relationship management, especially in customer lifetime value, this area has been untouched in the upstream side of supply chains. This research is an attempt to address this gap by proposing a framework to predict supplier future value, by incorporating the contract history data, relationship value, and supply network properties. The proposed model is empirically tested for suppliers of public works and government services Canada. Methodology wise, this thesis demonstrates the application of machine learning techniques for supplier selection and developing effective strategies for managing relationships. Practically, the proposed framework equips supply chain managers with a proactive and forward-looking approach for managing supplier relationship

A Repository of Method Fragments for Agent-Oriented Development of Learning-Based Edge Computing Systems

[EN] The upcoming avenue of IoT, with its massive generated data, makes it really hard to train centralized systems with machine learning in real time. This problem can be addressed with learning-based edge computing systems where the learning is performed in a distributed way on the nodes. In particular, this work focuses on developing multi-agent systems for implementing learning-based edge computing systems. The diversity of methodologies in agent-oriented software engineering reflects the complexity of developing multi-agent systems. The division of the development processes into method fragments facilitates the application of agent-oriented methodologies and their study. In this line of research, this work proposes a database for implementing a repository of method fragments considering the development of learning-based edge computing systems and the information recommended by the FIPA technical committee. This repository makes method fragments available from different methodologies, and computerizes certain metrics and queries over the existing method fragments. This work compares the performance of several combinations of dimensionality reduction methods and machine learning techniques (i.e., support vector regression, k-nearest neighbors, and multi-layer perceptron neural networks) in a simulator of a learning-based edge computing system for estimating profits and customers.The authors acknowledge PSU Smart Systems Engineering Lab, project "Utilisation of IoT and sensors in smart cities for improving quality of life of impaired people" (ref. 52-2020), CYTED (ref. 518RT0558), and the Spanish Council of Science, Innovation and Universities (TIN2017-88327-R).García-Magariño, I.; Nasralla, MM.; Lloret, J. (2021). A Repository of Method Fragments for Agent-Oriented Development of Learning-Based Edge Computing Systems. IEEE Network. 35(1):156-162. https://doi.org/10.1109/MNET.011.2000296S15616235

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, using a grounded theory approach, conduct an extensive literature review and a qualitative study in which interviews with managers from 50 companies in 22 industries reveal the importance of understanding IAT applications and adopting them. Further, the authors propose an integrated conceptual framework with several propositions regarding IAT adoption. This research identifies the gaps in the literature and the need for adoption of IATs in the future of marketing given changing consumer behavior and product and industry characteristics

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, using a grounded theory approach, conduct an extensive literature review and a qualitative study in which interviews with managers from 50 companies in 22 industries reveal the importance of understanding IAT applications and adopting them. Further, the authors propose an integrated conceptual framework with several propositions regarding IAT adoption. This research identifies the gaps in the literature and the need for adoption of IATs in the future of marketing given changing consumer behavior and product and industry characteristics