Marketing competition on a new product introduction - a structural analysis using systems thinking

Launching a new product on the market is a strategic activity that needs specific investments and a specific organisation. There are multiple factors that determine the success of a new product on the market but their direct effects are not often very well observable (marketing for example). With this study, we analysed the systemic structure underlying the dynamics related to the introduction of a new product on the market. In particular, we built a qualitative model based on the systems thinking methodology of causal-loop diagrams (CLDs), starting from the main structure and assumptions of the well-known Bass model. The model provides a systemic perspective on the interdependencies among various aspects that interact in important organisational areas. The presented causal-loop diagram tries to describe the systems structure which is intrinsic to the introduction and diffusion of a new product on the market, and how ultimately the related dynamics could be manage

Modelling Fresh Strawberry Supply "From-Farm-to-Fork" as a Complex Adaptive Network

 The purpose of this study is to model and thereby enable simulation of the complete business entity of fresh food supply. A case narrative of fresh strawberry supply provides basis for this modelling. Lamming et al. (2000) point to the importance of discerning industry-specific product features (or particularities) regarding managing supply networks when discussing elements in "an initial classification of a supply network" while Fisher (1997) and Christopher et al. (2006, 2009) point to the lack of adopting SCM models to variations in products and market types as an important source of SCM failure. In this study we have chosen to move along a research path towards developing an adapted approach to model end-to-end fresh food supply influenced by a combination of SCM, system dynamics and complex adaptive network thinking...

Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge

Increasingly, research across many disciplines has recognized the shortcomings of the traditional “integration prescription” for inter-organizational knowledge management. This research conducts several simulation experiments to study the effects of different rates of product change, different demand environments, and different economies of scale on the level of integration between firms at different levels in the supply chain. The underlying paradigm shifts from a static, steady state view to a dynamic, complex adaptive systems and knowledge-based view of supply chain networks. Several research propositions are presented that use the role of knowledge in the supply chain to provide predictive power for how supply chain collaborations or integration should evolve. Suggestions and implications are suggested for managerial and research purposes

A system dynamics approach for improving efficiency of total quality management (TQM)

This paper investigates a system dynamics model to evaluate efficiency of Total Quality Management (TQM) for the enterprise. Previous studies reveal that, quality efforts, information symmetry, the gap between performance and the inferences from enterprise affect Total Quality Management Index (TQMI). Some factors such as advertisement, cultural values, economic development, supply chain management and education affect information symmetry and other factors such as customer satisfaction, society, human resources, quality management, quality educations and management expectations can improve quality. Also the gap between desirable and actual level of customer satisfaction, vendor satisfaction and human resource satisfaction can decrease TQMI. Hence the objective of this paper is to develop a total modeling approach using the concept of System Dynamic by applying the Vensim PLE version to simulate different decision making policies. To find proper actions by which the firm can achieve his objectives, the TQMI can be calculated. Then the proper action can be driven by the decision makers

An evolutionary complex systems decision-support tool for the management of operations

Purpose - The purpose of this is to add both to the development of complex systems thinking in the subject area of operations and production management and to the limited number of applications of computational models and simulations from the science of complex systems. The latter potentially offer helpful decision-support tools for operations and production managers. Design/methodology/approach - A mechanical engineering firm was used as a case study where a combined qualitative and quantitative methodological approach was employed to extract the required data from four senior managers. Company performance measures as well as firm technologies, practices and policies, and their relation and interaction with one another, were elicited. The data were subjected to an evolutionary complex systems (ECS) model resulting in a series of simulations. Findings - The findings highlighted the effects of the diversity in management decision making on the firm's evolutionary trajectory. The CEO appeared to have the most balanced view of the firm, closely followed by the marketing and research and development managers. The manufacturing manager's responses led to the most extreme evolutionary trajectory where the integrity of the entire firm came into question particularly when considering how employees were utilised. Research limitations/implications - By drawing directly from the opinions and views of managers, rather than from logical "if-then" rules and averaged mathematical representations of agents that characterise agent-based and other self-organisational models, this work builds on previous applications by capturing a micro-level description of diversity that has been problematical both in theory and application. Practical implications - This approach can be used as a decision-support tool for operations and other managers providing a forum with which to explore: the strengths, weaknesses and consequences of different decision-making capacities within the firm; the introduction of new manufacturing technologies, practices and policies; and the different evolutionary trajectories that a firm can take. Originality/value - With the inclusion of "micro-diversity", ECS modelling moves beyond the self-organisational models that populate the literature but has not as yet produced a great many practical simulation results. This work is a step in that direction

Advertising in Duopoly Market

The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazjd model in the Von Neumann neighborhood. We showed how important advertising in marketing a product is. We show that advertising should also consider the social structure simultaneously with the content of the advertisement and the understanding to the advertised product. Some theoretical explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised products, and the social structure of which the product is marketed. We also draw some illustrative models to be mproved as a further work

Towards the Development of a Simulator for Investigating the Impact of People Management Practices on Retail Performance

Often models for understanding the impact of management practices on retail performance are developed under the assumption of stability, equilibrium and linearity, whereas retail operations are considered in reality to be dynamic, non-linear and complex. Alternatively, discrete event and agent-based modelling are approaches that allow the development of simulation models of heterogeneous non-equilibrium systems for testing out different scenarios. When developing simulation models one has to abstract and simplify from the real world, which means that one has to try and capture the 'essence' of the system required for developing a representation of the mechanisms that drive the progression in the real system. Simulation models can be developed at different levels of abstraction. To know the appropriate level of abstraction for a specific application is often more of an art than a science. We have developed a retail branch simulation model to investigate which level of model accuracy is required for such a model to obtain meaningful results for practitioners.Comment: 24 pages, 7 figures, 6 tables, Journal of Simulation 201

Agent modelling of cluster formation processes in regional economic systems

The subject matter of this research is the processes of the spontaneous clustering in the regional economy. The purpose is the development and approbation of the modeling algorithm of these processes. The hypothesis: the processes of spontaneous clustering in the social and economic environment are supposed to proceed not linearly, but intermittently. The following methods are applied: agent imitating modeling with an application of FOREL and k-means algorithms. The modeling algorithm is realized in the Python 3 programming language. The course regularities of clustering processes in the region are revealed: 1) the clustering processes are intensifying, the production uniformity is increasing; 2) the increase of the level of production uniformity leads to the leveling of customer behavior; 3) the producers of high-differentiated production reduce the level of its differentiation or leave the cluster; 4) the stages of steady functioning are illustrative for clustering processes, their change is followed with arising of bifurcation points; 5) the activation of clustering processes in regional economy leads to the revenue increase of the cluster participants, each of producers and of consumers, and to the growth of synergetic effect values. These results testify the nonlinearity of processes of clustering and ambiguity of their effects. The following conclusions have been drawn: 1) a modeling of the processes of spontaneous clustering in regional economy has showed that they proceed not linearly, a steady progressive development is followed with leaps; 2) the clustering of regional economy leads to the growth of the efficiency indicators of activities of cluster-concerned entities; 3) initiation and activation of the clustering processes requires a certain environment