2,548 research outputs found

    Giving to Be Seen: the Influence of Facebook Charitable Advertisements on Conspicuous Donation Behavior

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    The arduous financial environments that nonprofit organizations face today motivate nonprofits to continuously search and leverage new communication platforms such as social media to approach a wider individual donor base. This thesis examines whether a Facebook charitable appeal promoting a donation via Facebook Gifts may attract Facebook users to give for conspicuousness (a public display of a donation behavior). Findings of this thesis revealed a gender difference in responses to the Facebook charitable appeal due to the gender difference in self-construals such that men were more likely to give via Facebook Gifts when the ad promoting the donation via Facebook Gifts signaled a lower level of popularity (with fewer Likes ) whereas women tended to give via Facebook Gifts when the ad signaled a higher level of popularity (with more Likes ). This thesis has theoretical contributions to existing literature on self-construals and prosocial behavior as well as significant practical implications for nonprofits to design compelling, effective charitable appeals to attract male and female social media users respectively

    Sustainable consumption: towards action and impact. : International scientific conference November 6th-8th 2011, Hamburg - European Green Capital 2011, Germany: abstract volume

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    This volume contains the abstracts of all oral and poster presentations of the international scientific conference „Sustainable Consumption – Towards Action and Impact“ held in Hamburg (Germany) on November 6th-8th 2011. This unique conference aims to promote a comprehensive academic discourse on issues concerning sustainable consumption and brings together scholars from a wide range of academic disciplines. In modern societies, private consumption is a multifaceted and ambivalent phenomenon: it is a ubiquitous social practice and an economic driving force, yet at the same time, its consequences are in conflict with important social and environmental sustainability goals. Finding paths towards “sustainable consumption” has therefore become a major political issue. In order to properly understand the challenge of “sustainable consumption”, identify unsustainable patterns of consumption and bring forward the necessary innovations, a collaborative effort of researchers from different disciplines is needed

    From transactions to partnerships : Essays in honor of Jukka Vesalainen

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    This Festschrift for Professor Jukka Vesalainen is a collection of articles related to business relationships. The book focuses on different types of business relationships that constitute business networks, the development of business relationships and a practical perspective on relationship management. The book builds on the assumption that no firm is an island, and any business development takes place within ecosystems, networks, and relationships, where firms and other organizations collaborate. Firms are seen to be interdependent with other firms and actors in their business environment. Even though firms would not choose to operate in networks, they end up in networks, as perfect markets rarely exist. This emphasizes the importance of relationship management in today’s business activities. The collection contains empirical, theoretical and practical articles that all reflect the impact of the research and practical work done by Professor Vesalainen. The articles relate to important academic and practically oriented topics of Vesalainen’s research and academic career and also provide a sense of each contributor’s relationship with him.fi=vertaisarvioimaton|en=nonPeerReviewed

    Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

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    This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

    The Dynamics of Influencer Marketing

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    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for ""fake news""? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence

    (Re)Design to Mitigate Political Polarization : Reflecting Habermas' ideal communication space in the United States of America and Finland

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    Social Media platforms are increasingly being used for political activities and communication, and research suggests that social media design and use is contributing to the polarization of the public sphere. This study draws on Habermas' ideals concerning deliberative democracy to explore if novel interface designs that diversify information sources through content recommendation, can decrease polarization. Through a design-probe interview approach and insights generated from 19 political and citizen experts in Finland and the United States, we found that our deliberative design can lead to depolarization, while creating additional complexity through which users question content and information. We discuss the need to move beyond naive content recommendation, and user interface level changes, in order to work towards a depolarized public sphere.Peer reviewe

    L’influence de la communication RSE (Responsabilité Sociale des Entreprises) sur les perceptions de la valeur et la confiance : Applications aux PME agroalimentaires

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    Corporate Social Responsibility (CSR) has been studied by academics and business leaders and they have proven that consumers develop a positive attitude towards companies that behave in socially responsible ways. However, they also suggest that CSR communication is subject to consumer scepticism. This implies that organizations and brands while communicating about their CSR activities may have the risk to be encountered with consumers' disbelieve. Furthermore, the previous global economic crisis limits CSR effectiveness due to consumer's concerns regarding their purchasing power. As a result, customers may feel guilty or unable to pay for products coming from engaged enterprises, which are considered sometimes by consumers as premium products. Moreover, a large body of research on CSR communication discusses the effectiveness of the message content and the efficiency on communication channels, within the case of multinational enterprises. However, there is little research linking CSR communication in the case of SME and perceived value and trust, whereas the topic of SME is an important research issue for national or international governmental entities. Also, the lack of empirical research on this issue is surprising, as perceived value and trust are considered by researchers as natural antecedents of customers brand loyalty ((Holbrook, 1994, 1999; Sirieix and Dubois, 1999; Frisou, 2000; Chaudhuri and Holbrook, 2001; Aurier, et al.,2001). As a result, this work aims to fill this gap in order to better understand the effects of socially responsible communication on two dimensions of perceived value: social value and ethical value and consumers' trust. In order to enhance understanding with regards to our research question: “What is the influence of CSR communication on perceived value and trust”, a qualitative research was conducted with consumers and practitioners. Additionally, an experiment has been conducted in which the level of CSR involvement from an SME in the food industry has been manipulated. A set of four different printed ad magazines has been considered as stimuli and communication channel for the experiment: one with an environmental message, with a social message, message or with a mix of these two messages together (social and environmental) or a control message. An online survey is conducted to a heterogeneous sample of consumers (n=645) Results reveal an interest for the SME to communicate prioritary through their environmental engagements. Results suggest that the environmental message is not only more effective on the ethical and social value perception but on consumers trust as well. Also, neither scepticism nor consumer's purchasing power concern show to moderate the positive effect between the CSR communications on perceived value and trust. The originality of the research lies in the consideration of the perceived value theory on the CSR communication research. More generally, the conceptualization and the study of perceived value on CSR communication highlight a more efficient CSR communication strategy between consumers and the SME.La Responsabilité Sociale des Entreprises (RSE) a été étudiée par de nombreux chercheurs et professionnels du monde de l'entreprise ; ces travaux montrent que les consommateurs adoptent une attitude plus positive envers les entreprises qui agissent de manière responsable. Cependant, ils suggèrent également que les consommateurs restent encore sceptiques aux argumentaires développés par les entreprises sur leur responsabilité sociale et donc qu'une méfiance s'est instaurée envers les marques. Cela implique, que les entreprises doivent veiller à ce que leur communication n'éveille pas de sentiments négatifs. Par ailleurs et conséquemment aux effets de la crise économique mondiale, les consommateurs se préoccupent de plus en plus de leur pouvoir d'achat. Dès lors, ils peuvent estimer ne pas avoir les moyens de payer leurs produits provenant des entreprises engagées. Ces résultats sont issus principalement de travaux portant sur la communication des grandes entreprises. Néanmoins, aucun n'étudie spécifiquement les effets sur les consommateurs de la communication sociétale des Petites et Moyennes Entreprises (PME), en terme de valeur perçue de la marque et de confiance. Or, les PME présentent un grand intérêt de recherche, tant au niveau national qu'international. Aussi, l'absence de résultats empiriques sur la valeur perçue est surprenante compte tenu du fait qu'elle est considérée comme un antécédent naturel à la fidélité (Holbrook, 1994, 1999 ; Sirieix and Dubois, 1999 ; Frisou, 2000 ; Chaudhuri and Holbrook, 2001; Aurier, et al., 2001). De ce fait, ce travail se propose de combler ce manque théorique et empirique en proposant de mieux comprendre les effets des discours socialement responsables des entreprises sur deux dimensions de la valeur perçue : la valeur sociale et la valeur éthique. De plus, l'étude s'intéressera à la confiance des consommateurs. L'objectif est de mieux comprendre : « Quelle est l'influence de la communication RSE sur la valeur perçue et la confiance des consommateurs envers les marques ? » Pour ce faire, le choix d'un visuel de magazine d'une marque fictive agroalimentaire a été fait. En effet, il a été considéré comme stimuli et canal de communication pour l'expérimentation. L'objectif était d'évaluer l'impact de la communication d'une PME impliquée dans une démarche responsable sur la valeur perçue et la confiance du consommateur. Un questionnaire en ligne auprès de 645 consommateurs a été mis en place pour tester quatre messages responsables (les messages portait sur la dimension environnementale, ou sociale, ou encore sociale et environnementale à la fois et un message de contrôle). Les résultats montrent l'intérêt pour les PME de communiquer prioritairement aux consommateurs des messages portant sur la dimension environnementale. Les résultats suggèrent que le message environnemental non seulement est plus efficace sur les valeurs éthique et sociale mais engendre également une confiance accrue des consommateurs envers la marque. De plus, cet impact positif suggère qu'il est pur, car il n'est pas modéré ni par le scepticisme du consommateur ni par sa préoccupation concernant son pouvoir d'achat. L'originalité de la recherche réside dans la prise en compte de la théorie de la valeur perçue dans une perspective de communication responsable. Enfin, la conceptualisation et l'étude de l'impact de ce genre d'argumentaire permettent de développer une façon plus efficace pour les PME de communiquer leurs engagements responsables aux consommateurs
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