Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Entity Personalized Talent Search Models with Tree Interaction Features

Talent Search systems aim to recommend potential candidates who are a good match to the hiring needs of a recruiter expressed in terms of the recruiter's search query or job posting. Past work in this domain has focused on linear and nonlinear models which lack preference personalization in the user-level due to being trained only with globally collected recruiter activity data. In this paper, we propose an entity-personalized Talent Search model which utilizes a combination of generalized linear mixed (GLMix) models and gradient boosted decision tree (GBDT) models, and provides personalized talent recommendations using nonlinear tree interaction features generated by the GBDT. We also present the offline and online system architecture for the productionization of this hybrid model approach in our Talent Search systems. Finally, we provide offline and online experiment results benchmarking our entity-personalized model with tree interaction features, which demonstrate significant improvements in our precision metrics compared to globally trained non-personalized models.Comment: This paper has been accepted for publication at ACM WWW 201

What’s going on in my city? Recommender systems and electronic participatory budgeting

In this paper, we present electronic participatory budgeting (ePB) as a novel application domain for recommender systems. On public data from the ePB platforms of three major US cities – Cambridge, Miami and New York City–, we evaluate various methods that exploit heterogeneous sources and models of user preferences to provide personalized recommendations of citizen proposals. We show that depending on characteristics of the cities and their participatory processes, particular methods are more effective than others for each city. This result, together with open issues identified in the paper, call for further research in the area

NEXT LEVEL: A COURSE RECOMMENDER SYSTEM BASED ON CAREER INTERESTS

Skills-based hiring is a talent management approach that empowers employers to align recruitment around business results, rather than around credentials and title. It starts with employers identifying the particular skills required for a role, and then screening and evaluating candidates’ competencies against those requirements. With the recent rise in employers adopting skills-based hiring practices, it has become integral for students to take courses that improve their marketability and support their long-term career success. A 2017 survey of over 32,000 students at 43 randomly selected institutions found that only 34% of students believe they will graduate with the skills and knowledge required to be successful in the job market. Furthermore, the study found that while 96% of chief academic officers believe that their institutions are very or somewhat effective at preparing students for the workforce, only 11% of business leaders strongly agree [11]. An implication of the misalignment is that college graduates lack the skills that companies need and value. Fortunately, the rise of skills-based hiring provides an opportunity for universities and students to establish and follow clearer classroom-to-career pathways. To this end, this paper presents a course recommender system that aims to improve students’ career readiness by suggesting relevant skills and courses based on their unique career interests