Dynamic Characteristic of Consumer Attention in Online Reviews —Empirical Research Based on Mobile Store Reviews

Nowadays consumer online reviews are becoming more and more important for enterprise decision-making. While the existing research seldom discussed review data from a dynamic perspective, especially ignored consumers\u27 attention change during the product life cycle. To study whether there are dynamic changes and the characteristics of changes in the attention degree of consumers in each phase of the product life cycle, this paper coded a specific node program to collect the online reviews data of the four mobile phones in the entire product life cycle and used python\u27s Chinese automatic word segmentation tool library to segment each word and count word frequency, and then a stepwise regression method was used to analyze the dynamic changes of consumer attention. The paper finds that consumers’ attention on logistics and products presented in online reviews show a downward trend, and the attention on brands shows an upward trend; There is no obvious change in the attention degree on services, prices, and promotion; On the different dimensions of products, there is a significant difference in the attention degree. The research results broad the research ideas of online reviews, provide decision-making basis for enterprises to grasp the characteristics of consumers at different stages and to formulate production and marketing strategies

Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic

The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention as the dependent variable and trust, perceived value, and satisfaction as the determining variables of the former. For this purpose, by means of convenience sampling, an online questionnaire was shared with citizens in Mexico, Peru, and Colombia. A total of 330 questionnaires were collected from people who knew or had bought clothes in an online shop of the small company. Structural equation modeling (SEM) was used to validate the model and test the hypotheses. The results indicate that trust and satisfaction directly and positively influence value perception and online purchase intention and that value perception directly and positively influences online purchase intention of the small business consumer in Mexico, Peru, and Colombia. These results may be useful for the small fashion business sector in developing countries since it is observed that the online sales channel is not yet developed, which makes it necessary to develop strategies to reach customers in a more effective way. On the other hand, given the importance of this sector for the economy of developing countries, this study can be useful to governments who can establish public policies to provide training and technical assistance to benefit the development and competitiveness of this sector

The value proposition of food delivery apps from the perspective of theory of consumption value

Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete responses so received were analyzed using structural equation modeling. Findings The findings show that epistemic value (“visibility”) is the chief driver of purchase intentions toward FDAs, followed by conditional (“affordances”), price (part of functional value) and social value (“prestige”). Food-safety concerns and health consciousness (proposed as part of functional value) did not share any statistically significant association with purchase intentions toward FDAs. Research limitations/implications The findings of this study are insightful for FDA service providers competing for higher shares in the market by helping them understand ways to influence consumer choices and purchase intentions. Originality/value It is the first study that combines FDAs 2014 an online service that it is attracting a lot of investment 2014and TCV which has continued to be one of the most relevant theories of consumer behavior. It extends the TCV by adapting it to the FDA context with food-consumption-related values. Thus, it adds to the relatively scant literature on FDAs on the whole which is essential, as FDAs represent the business model of new economy, i.e. online-to-offline (O2O). Finally, this study formulates a conceptual framework that may serve as the basis of future research.publishedVersio

Кибербезопасность в образовательных сетях

The paper discusses the possible impact of digital space on a human, as well as human-related directions in cyber-security analysis in the education: levels of cyber-security, social engineering role in cyber-security of education, “cognitive vaccination”. “A Human” is considered in general meaning, mainly as a learner. The analysis is provided on the basis of experience of hybrid war in Ukraine that have demonstrated the change of the target of military operations from military personnel and critical infrastructure to a human in general. Young people are the vulnerable group that can be the main goal of cognitive operations in long-term perspective, and they are the weakest link of the System.У статті обговорюється можливий вплив цифрового простору на людину, а також пов'язані з людиною напрямки кібербезпеки в освіті: рівні кібербезпеки, роль соціального інжинірингу в кібербезпеці освіти, «когнітивна вакцинація». «Людина» розглядається в загальному значенні, головним чином як та, що навчається. Аналіз надається на основі досвіду гібридної війни в Україні, яка продемонструвала зміну цілей військових операцій з військовослужбовців та критичної інфраструктури на людину загалом. Молодь - це вразлива група, яка може бути основною метою таких операцій в довгостроковій перспективі, і вони є найслабшою ланкою системи.В документе обсуждается возможное влияние цифрового пространства на человека, а также связанные с ним направления в анализе кибербезопасности в образовании: уровни кибербезопасности, роль социальной инженерии в кибербезопасности образования, «когнитивная вакцинация». «Человек» рассматривается в общем смысле, в основном как ученик. Анализ представлен на основе опыта гибридной войны в Украине, которая продемонстрировала изменение цели военных действий с военного персонала и критической инфраструктуры на человека в целом. Молодые люди являются уязвимой группой, которая может быть главной целью когнитивных операций в долгосрочной перспективе, и они являются самым слабым звеном Систем

The Research on Marketing Efficiency of WeChat Mall Enterprises Based on DEA Method

As the attention and utilization gradually focus on WeChat marketing advantages, the development of WeChat mall enterprises has received much concern. The characteristics of WeChat malls, such as flexible personalized settings, high sociality and strong closure and so on, have great practical significance to measure and evaluate the marketing efficiency of WeChat mall enterprises. First of all, by constructing a BISP marketing system from the aspects of Brand, Interface, Service and Price, this paper established an input-output system that based on DEA model for evaluating marketing efficiency of WeChat mall enterprises. Secondly, we compared the effective decision making units with the super efficiency DEA model. Finally, we analyzed input redundancy and output deficiency situation. The research shows that the overall marketing efficiency of WeChat mall enterprises is on the low side, and rather big differences are existing among different WeChat mall enterprises. To effectively enhance the marketing efficiency, WeChat mall enterprises should improve marketing investment structure and find suitable marketing schemes according to their own characteristics and advantages. So these enterprises will obtain greater benefits and promote economic development

Business model innovation of Chinese internet enterprises a stakeholder perspective of BAT (Baidu, Alibaba, Tencent)

Driven by the tide of world economic development and the rapid development of information technology, China's Internet industry has developed rapidly and continuously, and the business model has been continuously innovated, which has effectively promoted the development of China's Internet industry economy. However, rapid development has led to conflicts and conflicts between business model innovation and stakeholders such as user interests, corporate ethics, and corporate performance. This study combs the relationship and interaction between business model theory, corporate ethics theory, and stakeholder theory, reviews the development history of Chinese Internet companies, analyzes the forms of Chinese Internet enterprise business model innovation, and discusses the contradiction and confusion within the innovation of China's Internet business model, and construct the "Business Model Innovation - Performance Structure Model". Through the case studies of Baidu, Alibaba, and Tencent, it verifies the inevitable relationship among the business model innovation - stakeholder relationship quality - corporate performance. And put forward relevant suggestions for the problems in the Internet business model innovation.Impulsionada pela tendência do desenvolvimento econômico mundial e pelo desenvolvimento rápido da tecnologia das informações, o setor de Internet da China desenvolveu- se rápida e continuamente, e o modelo de negócios foi continuamente inovado, o que efetivamente promoveu o desenvolvimento da economia chinesa da indústria da Internet. No entanto, o desenvolvimento rápido levou a conflitos entre a inovação do modelo de negócios e os stakeholders, como os interesses dos usuários, a ética corporativa e o desempenho corporativo. Este estudo combina a relação e interação entre a teoria do modelo de negócios, a da ética corporativa e a dos stakeholders, recorda a história de desenvolvimento de empresas de Internet chinesas, analisa as formas de inovação do modelo chinês de negócios e discute a contradição e confusão dentro da inovação de modelo de negócios da indústria de Internet na China, construindo o "Inovação do Modelo Empresarial - Modelo de Estrutura de Desempenho". Por meio dos estudos de caso do Baidu, Alibaba e Tencent, verifica-se a relação inevitável entre a inovação do modelo de negócios - qualidade do relacionamento com stakeholders - desempenho corporativo. E apresenta sugestões relevantes para os problemas na inovação do modelo de negócios na indústria de Internet

User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

Social network platforms as ubiquitous media in our today lives are the venue of many everyday activities including purchasing products and services. This study set out to explore key strategic factors of online consumer purchase behavior in social network platforms. ISM methodology is used for comparing the variables that are extracted from the Delphi technique and confirmed by the experts. To collect the data, a questionnaire was developed and distributed among a limited sample of experts in microeconomics, social networks marketing and consumer purchase behavior to compare twelve factors. The findings revealed that ‘Consumer engagement’, ‘Consumer’s value perception’ and ‘Perceived risk’ are placed at the level I. Thus, they would be positioned at the top of the ISM model. Meanwhile, findings show that ‘Trust’, ‘Social influence’, ‘Social support’ and ‘Value co-creation’ are the most important strategic variables of research. Thereafter, all linkage variables are strategic variables. This, in terms of MICMAC analysis, means such variables are significant and are worth the investment in the future based on the crossimpact analysis. The results of this study can be used for platform businesses to deepen the user engagement level and to lead the customers to purchase decision. Also future researchers can use the findings of this research to propose new models of user engagement in social network platforms or to investigate the relationship among the identified factors

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Companies aspire to fulfil consumers’ needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furthermore, the online purchasing via social platforms mirrors the traditional purchasing process. Gamification, game techniques and elements have been employed in the different domain for engaging and motivating consumers, students, end-users in numerous countries and cultures. Gamification is considered the appliance of game techniques and game elements in the non-game environment. It’s been adjusted in different models founded as a need to explore and explain variables, phenomena and theories. Game mechanics as one of the game elements are applied in different disciplines to achieve better performance, fruitful collaboration, active and enthusiastic participation, creating enjoyable, pleasurable and entertaining environment. Aesthetics are described as the sensory part that game evoke within the player. To identify the differences within consumers who purchase via social media when game mechanics and aesthetics are applied, the chi-square test for independence has been employed. The results estimate that the association between products and services as variables is not statistically significant and the relationship between them is weak or moderated. The findings of this research are useful for private companies and other interested stakeholders. © 2019, Sciendo. All rights reserved.Internal Grant Agency of Tomas Bata University in Zlin [IGA/FaME/2018/2020

An electronic service quality transactional model of attraction, trust and loyalty for interactive healthcare portal

Interactive Health Portals (IHPs) are portals of healthcare providers which offer e-services for patients to assist them in obtaining required health information, communicate easily and access all services offered. The quality of e-services provided by the IHP is a critical concern since it serves as a gateway to patients to interact with a respective healthcare provider. IHPs are well developed in US and Europe, but developing countries such as Malaysia are still lagging behind this trend. IHPs are very important for private hospitals whose aim include servicing patients from other countries. Previous studies have investigated how to attract patients, to increase their trust and to make them loyal to IHPs within developing countries, however they were studied in a segregate manner. The relationship among them have yet been explored in the context of healthcare and as a transaction model for patients’ loyalty on IHP is not studied yet. The aim of this study is to identify the e-service quality (e-SQ) factors that may influence attraction, trust and loyalty on IHP and thus propose an e-SQ transactional model of attraction, trust and loyalty for IHP. A survey method was employed to examine the influence of the identified e-SQ factors on three components of attraction, trust and loyalty in the proposed model. Questionnaires were distributed targeting patients at three private hospitals who had experience in using e-services in which two hundred and three patients responded to the survey. Collected data were analysed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The results showed that e-SQ factors of usability, information quality, virtual training, IHP services, and cost savings positively influenced patients’ attraction. Trust of patients was positively influenced by security, privacy, reliability, and policy of IHPs. Finally, the e-SQ factors of compensation, responsiveness and hospitality affected patient loyalty in a positive manner. The Importance-Performance Matrix Analysis indicated that the top priority to be addressed to attract patients are IHP services and cost saving. Next, attraction, reliability and privacy are the most important factors to gain patients’ trust, while hospitality and trust are most significant to make patients loyal. The e-SQ transactional model as an outcome of this study is hoped to assist Malaysian IHP providers to better understand patients’ demands and allow them to design more patient-centric portals. This study is especially beneficial to private hospitals which receive no governmental financial aids and are in close competition with other private hospitals

Coopetitive Service Innovation in Mobile Payment Ecosystems

Mobile payments are a new way to pay in the digital era. The emerging mobile payment platforms and services enable viable businesses through exchanges of value between consumers and collaborating actors in a real-time and context-specific way. However, business interactions in mobile payment markets are reected in a highly dynamic market structure that requires coopetition (simultaneous competition and collaboration) between the participants in the markets. This dissertation studies how mobile payment solutions are innovated in business networks. The focus is on the coopetitive service innovation in mobile payment ecosystems. The first investigation is a comparison of mobile payment service innovation in the Finnish and Chinese markets. This investigation shows that the interindustry cooperation happens in both markets to facilitate the effective realization of mobile payment solutions. The findings show differences in the providers' strategic positions. An empirical study on consumer adoption emphasizes the importance of interfirm collaboration in the mobile payment supply chain. The following case studies address Bestpay, Alipay, UnionPay, Elisa Wallet, and Apple Pay. These studies result in three theoretical models for managing firms' coopetition in a digital business ecosystem. The RISE model (Resources - Inter-/Self-organizational innovation - Ecosystem) can be used to identify the win-win relationships in interfirm co-innovation. The DISCO model (Dynamics of Innovation Strategy in Coopetitive Environment) helps a company to adjust its strategic positioning in a coopetitive environment. The COIN model (Coopetitive Innovation) introduces the Consumer Matrix, the Business Matrix, and the Resource Matrix. These help companies to recognize their resource advantages: superior vs. inferior, and heterogeneous vs. homogeneous. In addition to the theoretical contribution, the models help firms to identify and define their business relations in service innovation ecosystems. Overall, this dissertation contributes to the understanding of mobile payment service innovations in digital ecosystems for managing coopetition.