Factors Impacting Male Students’ Behavioral Intentions to Purchase Mobile Reading Apps in Chengdu, China

Purpose: This study aims to analyze the factors impacting male students’ behavioral intention to purchase mobile reading apps in Chengdu, China. The conceptual framework contains key variables which are perceived value, satisfaction, service quality, trust, social influence, perceived usefulness, and perceived ease of use. Research design, data, and methodology: The online and offline questionnaires were distributed to 500 male students, using judgmental, stratified random and convenience sampling methods. For the data analysis, confirmatory factor analysis (CFA) and structural equation model (SEM) were employed to test measurement and structural models. Additionally, validity, reliability and goodness of fits were assessed. Results: The results explicated that perceived value and service quality are the predictors of satisfaction towards trust and behavioral intention. Furthermore, behavioral intention is significantly influenced by social influence perceived usefulness and perceived ease of use. Nevertheless, perceived ease of use has no significant impact on perceived usefulness. Conclusion: Eight hypotheses were proven to fulfill research objectives. Software developers should pay attention to consumer needs and attract college students with high-quality content, make sure of the security of payment, focus on the applicability, and provide knowledge that meets the needs of college students

Internet use and its relation to mental and physical health among older adults

This exploratory study examined relations between frequency of Internet use among adults 65 and older and perceptions of social support and personal control. Additionally, standard multiple regression procedures were employed to assess the usefulness of frequency of Internet use, perceived social support, and perceived control as predictors of mental and physical health. Results were that frequency of Internet use was uncorrelated with perceptions of social support and personal control and was not predictive of mental or physical health. Perceived social support and perceived control emerged as predictors of mental and physical health. Recommendations for future research that refines measurement of Internet use and that examines the relation of Internet use to the mental and physical health of older adults are provided

Social Networking and Individual Performance: Examining Predictors of Participation

This dissertation addresses relationships between social networking and individual performance. The act of social networking is a process and practice by which people and organizations are drawn together by family, work or hobby to interact via websites. The explosion of these new network connections in the workplace suggests the need for an exploration of the various ways organizations can affect and improve performance and productivity. This dissertation suggests a social networking participation model that may help organizations predict and understand the value proposition that affects acceptance or rejection of participation. Innovation adoption, governing by network and social capital are important theories in developing an understanding of social networking behavior. Performance may be influenced when people are presented with evidence of a return on the investment of their time. Even if there is simply a perception of benefit, users may be more inclined to participate, or they may be moved to increase their participation levels. Therefore, this study explores the extent to which individual perceptions of usefulness and type of use predict social networking levels of participation. This dissertation explores a theoretical framework promoting effective measurement of concepts to predict social networking adoption and participation. A review of the constructs of perceived usefulness, perceived improvement potential, perceived ease of use, perceived encouragement, intraorganizational trust, and type of use provides a potential benefit to understanding social networking in organizations. The perceived impact of social networking is widely supported, but much research is still needed to identify the psychological process of participating in these activities. This dissertation is an important first step in adding to the current body of literature. Theoretical arguments about social networking and individual perceptions of performance are explored in this study. These arguments are tested using structural equation modeling. Data from 191 social networking participants are collected using a survey instrument of 37 questions. The research results show that perceived usefulness, perceived improvement potential, perceived ease of use, intra-organizational trust, and type of use are predictors of social networking participation. The study validates the survey instrument through model fit, and suggests future research to improve the instrument. Further, this dissertation urges organizations to ask questions about relationships between social networking and individual performance much earlier in the process than is now the case

ANALISIS PENERIMAAN TEKNOLOGI INFORMASI SIMPULSAJI (SISTEM PENGUMPULAN DATA DAN PENYAJIAN INFORMASI) DENGAN MENGGUNAKAN MODEL TAM (TECHNOLOGY ACCEPTANCE MODEL) (Studi Kasus Pada Kantor Pelayanan Pajak Wajib Pajak Besar Tiga)

This study aims to determine the factors that influence the acceptance of information technology SIMPUSAJI using TAM (Technology Acceptance Model). This TAM include six constructs, namely External Variables, Perceived Ease of Use, Perceived Usefulness, Attitude Toward the Use, Behavioral Intention to Use, and Actual use (Usage). Furthermore External Variables are grouped into three categories, namely organizational factors, social factors, and individual factors. This research model uses extension of TAM undertaken by Venkatesh and Davis (2000) and testing of empirical research conducted by Kim et al. (2009). The research sample uses respondents of structural employee in Large Tax Officer Three. Measurement scale uses indicator variables linkert scale with seven points and the range of value 1 = strongly disagree, and 7 = strongly agree. Techniques of research data analysis use Structural Equation Modeling (SEM) Partial Least Square (PLS) through program of SmartPLS version 2.0. Testing of SEM research consisted of testing the outer model, the inner testing models, and hypothesis. This study proved the extension of TAM model (Venkatesh and Davis, 2000; and Kim et al. 2009). Factors that influence the acceptance of SIMPULSAJI information technology that is used by an structural employee in Large Tax Officer Three is Perceived Usefulness, Attitude Toward Use, Behavioral Intention to Use, and individual factors. Keywords: Acceptance of SIMPUSAJI Information Technology, Perceived Ease of Use, Perceived Usefulness, Attitude Toward the Use, Behavioral Intention to Use, Actual Use (Usage), organizational factors, social factors, and individual factors

Factors Affecting Intentions to Use Social Commerce in Shopping for Fashion Products

The purpose of this study was to examine factors affecting millennials’ attitudes and intentions to purchase fashion products through Social commerce. The current study adopted the technology acceptance model (TAM; Davis, 1989) to develop a theoretical framework. A total of 531 college students completed an online survey at a university. The sample was appropriate because millennials are a highly educated generation (Goodman, 2015) and most college students are Social media users (eMarketer, 2015). The sample was predominantly female Caucasian American students (71%) who are daily visiting Social media networking sites over four times. Results of exploratory factor analysis with varimax rotation confirmed one factor for each variable. Reliability was supported for all variables based on Cronbach’s α values (\u3e.83). Sufficient correlation coefficient range (.60-.79) confirmed discriminant validity of all constructs. Results of confirmatory factor analysis confirmed convergent validity of all constructs based on significant confirmatory factor loadings (\u3e.85) and the average variance extracted of each construct (\u3e.50). Both measurement and structural models were found to fit to the data well. The proposed paths in the SEM model were positive and statistically significant (p ≤ .001), except for the path between perceived ease of use and attitudes. Further structural model analysis uncovered that usefulness impacted on enjoyment. The results confirmed that perceived ease of use, usefulness, and enjoyment of Social commerce had a positive impact on millennials’ attitudes and intentions to use Social commerce in apparel shopping. These findings imply that utilitarian and hedonic benefits are important to augment young consumers’ attitudes and intentions to purchase apparel on Social media. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. These findings suggest that utilitarian benefits from an efficient, time-saving experience may engender positive feelings (e.g., enjoyable, fun, and exciting), which are crucial to increase millennial shoppers’ apparel purchasing on Social media

Determinants of Users Intention to Adopt Mobile Fitness Applications: an Extended Technology Acceptance Model Approach

The present research was motivated by the recognition that the use of mobile fitness applications (MFA) is increasingly popular among sports and exercise participants in recent years. Using an extended Technology Acceptance Model (TAM) perspective, this study explored potential predictors of behavioral intention toward MFAs such as perceived ease of use, perceived usefulness, personalization, personal innovativeness in information technology (PIIT), perceived enjoyment, mobile application self-efficacy, involvement in sports and exercise participation, and social influences (interpersonal and external influences). A theoretical model was developed and tested against the empirical data collected from 385 collegiate students enrolled in physical activity classes at a large university in the United States. The result of descriptive statistics indicated that the samples are active sports and exercise participants with their weekly exercise and sports participation of 5.41 hours. A measurement model and structural equation model were tested using AMOS 22.0 and confirmed eight out of eleven hypothesized relationships. In particular, personalization and PIIT were found to have significant effects on perceived usefulness and perceived ease of use, which in turn, affected behavioral intention toward using MFAs. Interpersonal influence and involvement in sports and exercise participation were also found to have significant effects on intention whereas no significant effects of mobile application self-efficacy, perceived enjoyment, and external influence were observed. The analyses demonstrated that perceived usefulness was the most powerful determinants of behavioral intention followed by interpersonal influence in terms of the path coefficient values. The construct of PIIT and personalization accounted for 43.4% variances in perceived ease of use and 48.9% variances in perceived usefulness variance. All the constructs within the structural model except external influence, perceived enjoyment, and mobile application self-efficacy, collectively explained the 75.1 % variances in intention to use MFAs, suggesting that the examined model has a strong explanatory power regarding MFA users decision making process.\u2

Aesthetics in the Adoption of Information and Communication Technology

Borrowing from Davis’ (1989) Technology Acceptance Model (TAM), Venkatesh and Morris (2000) TAM2 and Kant’s (1790) Theory of Aesthetics; we aim to expand on the contributions and frameworks provided by the literature by testing the nomological relationships between aesthetic judgment, user’s personality and the adoption of innovation in Information and Communication Technology (ICT). This study contributes an exploratory scale for the measurement of aesthetics in ICT. Survey data is utilized to explain perceived aesthetics, moderated by aesthetic centrality of a user, in addition to perceived usefulness, as dimensions of an ICT product that influence adoption intent. Preliminary results also show a weakening influence of social norms, non-significant ease of use indicators. We propose a shift in the paradigm of adoption of ICT innovation in which design, brand affinity and usefulness define the competitiveness of an ICT device in today’s market

Factors influencing the adoption of mobile financial services in the unbanked population

To deliver financial services to the poor has remained a challenge for many decades. However, the growth of technology has emerged as a key solution of financial service delivery to the poor. Financial services delivery through mobile phone platforms can be provided where formal financial institution like banks cannot reach. Despite these developments, the use of these services by the poor in the unbanked areas is very low. This study investigated the factors influencing the adoption of mobile financial services in the unbanked population. We employed a cross-sectional design by collecting data at a single point in time. We used six variables in the study based on the Technology Acceptance Model, TAM. The variables were Perceived usefulness, Perceived ease of use, Perceived trust, Perceived cost, Perceived risk and Social influence. The construct validity of the measurement items was established by using confirmatory factor analysis conducted using Structural Equation Modelling (SEM) and the reliability was established by using Cronbach’s Alpha coefficient. The hypothesis was tested by using multiple regression analysis. The sample size used was 250 respondents selected from the study area. The study revealed that perceived usefulness, perceived cost and social influence had a significant influence on the adoption of mobile financial services. Perceived ease of use, perceived risk and perceived trust were found to have an insignificant influence on the adoption of mobile financial services. The implication of the findings forms the basis for product or service development, pricing, marketing and policy formulation. In this study we recommend a longitudinal research to be conducted in order to understand the influences of the adoption behaviour at different level of market maturity and points of time.Keywords: Mobile financial services, Adoption, Tanzani

ADOPSI DAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA PELAKU UMKM DENGAN PENDEKATAN MODEL PENERIMAAN TEKNOLOGI

The increasing number of micro small medium enterprise (MSME) in Indonesia shows a significant economic growth. However, 73% of those MSMEs have not fully utilized the benefit of social media technology and its platform. Instagram as one of many social media has significantly increased of users in the past few years in Indonesia. Based on survey by JakPat (2016), 52% of Instagram users in Indonesia follow the on line shop accounts. Therefore, this research was conducted to know the acceptance and utilization rate of Instagram by MSMEs using Technology Acceptance Model (TAM). Data were successfully collected from 200 respondent of SMEs located in Jakarta, Bogor, Depok, Tangerang and Bekasi. This work is a quantitative analysis with convenience sampling technique for sample collection. Questioner was used to obtain the data and Likert measurement scale with 1 to 6 interval was utilised. Subsequently, data obtained were analysed using Structural Equation Model (SEM) method with confirmatory factor analysis approach. The research resulted as follow : 1) Perceived social capital has a positive and significant impact to perceived of usefulness of Instagram; 2) Perceived social capital has a positive and significant impact to the perceived easy of use of Instagram; 3) Application self-efficacy does not have positive and significant impact to perceived of usefulness of Instagram; 4) Application self-efficacy does not have positive and significant impact to perceived ease of use of Instagram; 5) Perceived ease of use has positive and significant impact to perceived of usefulness of Instagram; 6) Perceived usefulness has positive and significant impact to the behavioral intention of Instagram user; 7) Perceived ease of use has positive and significant impact to behavioral intention of Instagram user; 8) The behavioral intention has positive and significant impact to actual usage of Instagram. Based on the mediation relationship, it can be assumed that 1) Perceived usefulness becomes mediating variable for perceived social capital to behavioral intention; 2) Behavioral intention becomes mediating variable for perceived ease of use to actual usage; 3) Behavioral intention becomes mediating variable for perceived usefulness to actual usage Key words: Micro, Small Medium Enterprise (MSME), Instagram, Technology Acceptance Model, Structural Equation Model, Confirmatory Factor Analysis, Perceived Social Capital, Application Self-Efficacy