Analisis Pengaruh Quality, Image, Brand Equity, dan Value terhadap Loyalitas Seller sebagai Salah Satu Partner E-marketplace di Lazada Indonesia

Penelitian ini bertujuan untuk mengetahui pengaruh dari beberapa faktor yaitu quality, image, brand equity dan value terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Sampel diambil dengan menggunakan metode purposive sampling, dengan jumlah sampel sebanyak 82 responden. Teknik pengumpulan data menggunakan kuesioner dan literatur. Metode analisis yang digunakan adalah metode analisis regresi berganda untuk mengetahui pengaruh antara variabel-variabel bebas terhadap variabel terikat. Hasil penelitian ini menunjukkan bahwa; 1). Kualitas e-marketplace tidak berpengaruh positif dan siginifikan terhadap loyalitas seller 2). Citra Perusahaan penyedia e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 3). Ekuitas brand Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 4). Nilai yang dimiliki oleh Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 5). Kualitas Pelayanan, citra Perusahaan, ekuitas brand dan nilai Perusahaan secara bersama-sama berpengaruh positif dan signifikan terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia terbukti dipengaruhi oleh keempat variabel yang diteliti yaitu sebesar 74% dan sisanya 26% dipengaruhi oleh faktor atau variabel-variabel lainnya.Kata Kunci: Quality, Image, Brand Equity, Value, Loyalitas Seller2 This study aims to determine the effect of e-service quality, image, brand equity, and value to seller's loyalty as a partner in Lazada Indonesia e-marketplace. Samples were taken by using purposive sampling method, with the total number of sample is 82 respondents. The technique of collecting data is using questionnaires and literatures. The analytical method that used in this research is multiple regression analysis to determine the effect of independent variables on the dependent variable. The results of this study indicate that; 1). E-service quality does not affect significantly on seller's loyalty. 2). Image has a possitive and significant effect on seller's loyalty. 3). Brand Equity has a possitive and significant effect on seller's loyalty. 4). Value has a possitive and significant effect on seller's loyalty. 5). E-Service quality, value, brand equity, and value jointly has a positive and significant effect on seller's loyalty as a partner in Lazada Indonesia e-marketplace. The seller's loyalty shown to be affected by the independent variables in this study at 74% and 26% is influenced by other factors or variables.Keywords: Quality, Image, Brand Equity, Value, Seller's Loyalty DAFTAR PUSTAKA Arikunto, Suharsimi. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta. Aydın Erdal, and Savrul Burcu Kilinç, 2014. The Relationship between Globalization and E-Commerce: Turkish Case, Procedia - Social and Behavioral Sciences 150 1267 – 1276 Bresolles Grégory, Durrieu François, Senecal Sylvain. 2014. A consumer typology based on e-service quality and e-satisfaction. Journal of Retailing and Consumer Services 21, 889–896 Brunn Peter, Jensen Martin, Skovgaard Jakob. 2002. e-Marketplaces: Crafting A Winning Strategy. European Management Journal Vol. 20, No. 3, pp. 286–298 Cunha. 2012. An E-marketplace of Healthcare and Social Care Services: the perceived interest. Procedia Technology 5, 959 – 966 Chi Hsin Kuang, Yeh Huery Ren, Yang Ya Ting. 2009. The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. The Journal of International Management Studies, Volume 4, Number 1 Chien Shu-Hua, Chen Ying-Hueih, Hsu Chin-Yen. 2012. Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan. Industrial Marketing Management 41, 460–468 Chircu Alina.M., Mahajan Vijay. 2006. Managing electronic commerce retail transaction costs for customer value. Decision Support Systems 42, 898– 914 D'ambra John, Ramburuth, Prem., & Vatanasakdakul, Savanid. 2010. IT Doesn't Fit! The Influence of Culture on B2B in Thailand. Journal of Global Information Technology Management (Ivy League Publishing). 10-38 Ghozali, Imam. 2006. Aplikasi Analisis Multivariate dengan Sess. Cetakan Keempat. Semarang: Badan Penerbit Universitas Diponogoro ------------------. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS19, Badan Penerbit Universitas Diponegoro, Semarang. ------------------. 2005. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: UNDIP Goes Paulo, Tu Yanbin, Tung Y.Alex. 2013. Seller heterogeneity in electronic marketplaces: A study of new and experienced sellers in eBay. Decision Support Systems 56, 247–258 Gunasekaran, A., Marri, H. B., McGaughey, R. E., & Nebhwani, M. D. 2002. E-Commerce and its impact on operations management. International Journal of Production Economics, 75,185–197. Hashemi Malayeri, B dan Bastani, F.2000. An introduction to the Internet and the World Wide Web, Part I, Journal of Medical Sciences, TarbiatModarres University, Summer 77, Issue 1, pp. 111. Ho Shu-Chun, and Kauffman Robert.J. 2010. Internet-based selling technology and e-commerce growth: a hybrid growth theory approach with cross-model inference. Inf Technol Manag, 12:409–429 Hong Ilyoo B. 2015. Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. International Journal of Information Management 35, 322–336 Janita M.Soledad, and Miranda F.Javier. 2013. The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces. Industrial Marketing Management 42 814–823 Juntunen Mari, Juntunen Jouni, Juga Jari. 2010. Corporate brand equity and loyalty in B2B markets: A study amonglogistics service purchasers. Macmillan Publishers Ltd. Brand Management Vol. 18, 4/5, 300–311 Malhotra, Naresh, dan Birks, David, 2007. Marketing Research: An Applied Orientation 3rd Edition. London: Practice Hall Nam Janghyeon, Ekinci Yuksel, Whyatt Georgina. 2011. Brand Equity, Brand Loyalty and Consumer Satisfaction. Annals of Tourism Research, Vol. 38, No. 3, pp. 1009–1030 Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL a multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213–233. Pradiani, Theresia. 2014. Pengaruh Trait Competitiveness Terhadap Sales Performance (Studi Kasus di PT Allianz Life Indonesia). Jurnal JIBEKA, volume 8, 55 – 62. Rauyruen Papassapa, Miller Kenneth.E, Groth Markus. 2009. B2B services: linking service loyalty and brand equity, Journal of Service Marketing 23/3 175–186 Rayport, Jeffrey F and Jaworski, Bernard J. 2002. Introduction to E-commerce. Mcgraw Hill Rong Huang and Emine Sarigollu. 2011. How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix. Journal of Business Research, vol.65, pp.92-99. S. Muylle, A. Basu, 2008. Online support for business processes by electronic intermediaries, Decision Support Systems 45 (4) 845–857. Savrul Mesut, Incekara Ahmet, Sener Sefer. 2014. The Potential of E-Commerce for SMEs in a Globalizing Business Environment, Procedia - Social and Behavioral Sciences 150 35 – 45 Sekaran, Uma, Bougie, Roger, 2010. Research methods for business: a skill building approach. Bandung: Alfabeta Severi Erfan, and Ling Kwek Choon. 2013. The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity, Asian Social Science; Vol. 9, No. 3; 2013 Sugiyono. 2002. Metode Penelitian Administrasi. Bandung: CV Alfabeta ------------. 2008. Metode Penelitian Bisnis. Cetakan Keduabelas. Bandung: Alfabeta -----------. 2010. Metode Penelitian Kuantitatif Kualitatif & RND. Bandung: Alfabeta Syuhada Ahmad Anshorimuslim, dan Gambetta Windy. 2013. Online Marketplace for Indonesian Micro Small and Medium Enterprises Based on Social Media. Procedia Technology 11, 446 – 454 Tabachnick BG dan Fidel L.S, 2007. “Using Multivariate Statistic” (Fifth Edition) USA: Pearson Eduction Inc. Umar, Husein. 200. Metodologi Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta: PT. Gramedia Pustaka. White, A., Daniel, E., Ward, J., & Wilson, H., 2007. The adoption of consortium B2B emarketplaces: An exploratory study. Journal of Strategic Information Systems, 16, 71–103. Wu, Jen-Her., & Hisa, Tzyh-lih. 2004. Analysis of E-commerce innovation and impact: a hypercube model, Electronic Commerce Research and Applications Volume 3, Issue 4, Pages 389–404 Wang Shan, and Archer Norm. 2007. Business-to-business collaboration through electronic marketplaces: An exploratory study. Journal of Purchasing & Supply Management 13 113–126 Zhao Jing, Wang Shan, Huang Wilfred.V. 2008. A study of B2B e-market in China: E-commerce process perspective. Information & Management 45, 242–248 Zhao Kexin, Xia Mu, Shaw Michael.J., Subramaniam Chandrasekar. 2009. The sustainability of B2B e-marketplaces: Ownership structure, market competition, and prior buyer–seller connections. Decision Support Systems 47, 105–114 Zikmund, William G. 2003. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. New Jersey: John Wiley and Sons Zuo Wenming, Huang Qiuping, Fan Chang, Zhang Zhenpeng. 2013. Quality management of B2C e-commerce service based on human factors engineering, Electronic Commerce Research and Applications 12, 309–32

IT integration, operations flexibility and performance: an empirical study

Purpose: This study examines the relationship between IT implementation and performance with manufacturing flexibility based on a sample drawn from a set of manufacturing firms. Design/methodology/approach: The relationships were analyzed using structural equations modelling (SEM) using EQS 6.2 software. Previously, an explanatory factor analysis confirmed one-dimensionality of the scales, Cronbach’s alpha was calculated to evaluate its internal consistency and a confirmatory factor analysis was run to observe scales’ validity. Findings: This research proves a significant positive and direct effect of IT implementation on operations performance with 4 out of 6 flexibility dimensions (Machine, Labour, Material handling and Volume). Mix and Routing flexibility dimensions show no significant impact on firm performance. Research limitations/implications: It is necessary to be cautious when generalizing this findings these findings, as service firms were not part of the sample even when statistical results prove robustness suggesting that the findings are quite reliable. Some flexibility dimensions show no significant impact in performance (Routing and Mix flexibility). This is consistent with the fact that these flexibility dimensions act as variability absorbers within the manufacturing process. Future research lines: Future studies can focus on determining further internal and environmental factors that affect operations flexibility according to specific sector characteristics. Originality/value: This research proves a significant positive and direct effect of IT implementation on operations performance. Results show not only the links between IT implementation and operations performance, but also the magnitude of every impact. The model considers IT integration as the degree of alignment that existing technology resources in a firm have with the business strategy, in terms of importance and support for this strategyPeer Reviewe

Approaches to integrated strategic/tactical forest planning

Traditionally forest planning is divided into a hierarchy of planning phases. Strategic planning is conducted to make decisions about sustainable harvest levels while taking into account legislation and policy issues. Within the frame of the strategic plan, the purpose of tactical planning is to schedule harvest operations to specific areas in the immediate few years and on a finer time scale than in the strategic plan. The operative phase focuses on scheduling harvest crews on a monthly or weekly basis, truck scheduling and choosing bucking instructions. Decisions at each level are to a varying degree supported by computerized tools. A problem that may arise when planning is divided into levels and that is noted in the literature focusing on decision support tools is that solutions at one level may be inconsistent with the results of another level. When moving from the strategic plan to the tactical plan, three sources of inconsistencies are often present; spatial discrepancies, temporal discrepancies and discrepancies due to different levels of constraint. The models used in the papers presented in this thesis approaches two of these discrepancies. To address the spatial discrepancies, the same spatial resolution has been used at both levels, i.e., stands. Temporal discrepancies are addressed by modelling the tactical and strategic issues simultaneously. Integrated approaches can yield large models. One way of circumventing this is to aggregate time and/or space. The first paper addresses the consequences of temporal aggregation in the strategic part of a mixed integer programming integrated strategic/tactical model. For reference, linear programming based strategic models are also used. The results of the first paper provide information on what temporal resolutions could be used and indicate that outputs from strategic and integrated plans are not particularly affected by the number of equal length strategic periods when more than five periods, i.e. about 20 year period length, are used. The approach used in the first paper could produce models that are very large, and the second paper provides a two-stage procedure that can reduce the number of variables and preserve the allocation of stands to the first 10 years provided by a linear programming based strategic plan, while concentrating tactical harvest activities using a penalty concept in a mixed integer programming formulation. Results show that it is possible to use the approach to concentrate harvest activities at the tactical level in a full scale forest management scenario. In the case study, the effects of concentration on strategic outputs were small, and the number of harvest tracts declined towards a minimum level. Furthermore, the discrepancies between the two planning levels were small

Portraying managerial dynamic capabilities : a case study in the fast-moving consumer goods industry

This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are processes of managerial decision-making, extending throughout the firm, to determine which particular resources managers identify as strategically important and how they build them. The case study, which was developed with a management team during a period of one year, involved a detailed analysis of the resources perceived strategically relevant and the operating policies aimed at maintaining an adequate balance of the set of key resources. In other words, this paper describes what Winter (2003) defines as 'how we earn our living now' or 'zero-level' capabilities

Key factor for hastening the strategic issue diagnosis process: a within organisational model

Previous research on Strategic Issue Diagnosis (SID) had focused on the complexity and novelty associated with the decision-making process in a turbulent environment. What had not been previously addressed in the extant literature is the requirement for speed inherent within the SID process, especially that is related to the gathering of information and facts through an organisation’s environmental scanning procedures. Since proactive management techniques, nimble processes, and systems that allow an organisation to be responsive and build rapid decision-making capabilities are important determinants of success in a turbulent environment, the element of speed associated with SID is an important factor. Our paper identifi es a series of propositions focusing att ention on elements of the environmental scanning processes and management hierarchies that are intended to counteract the recursiveness and redundancy inherent in SID systems and ultimately hasten the strategic decision-making process

Strategies, contributions and inhibitors of information systems to organizational competitiveness: An empirical analysis within the Caribbean

The study examines the impact of Information Systems (IS) through a consideration of improved competitiveness within a multi-business Caribbean firm. The methodology draws on a participant-observer approach for data collection and compares the application of IS by three business units within each of three organizations. It is argued that while there is already a substantial amount of research on IS effectiveness its value in the context of developing countries such as those of the Caribbean will be most significant. In this context firms are perceived to face more constraints than in developed countries so there is a need to explicitly recognize the effects of ‘inhibitors’. The study finds that for two of these businesses IS can be shown to have contributed to improved competitiveness, while the third had a less satisfactory experience. Analysis of the data revealed that in the two business units where IS contributed the units had been able to improve specific business processes in pursuit of identified competitive strategies. In the unit that did not derive such advantages, limitations in the functionality of the core application combined with insufficient adjustment of business processes, led to the unsatisfactory results. It is also observed that the explanatory value of the empirical analysis is enhanced if we identify inhibitors of IS for competitive advantage and make their effects more explicit

The antecedents of e-learning adoption within Italian corporate universities: A comparative case study

The implementation of Information and Communication Technologies (ICT) in business education appears to be influenced by a number of organizational issues, such as culture and technological sophistication. However, extant research has had very little to say about the antecedents that shape the adoption and diffusion of ICT across companies. In order to shed light on the phenomenon under investigation, this paper presents a comparative case study between five Italian companies that have instituted a corporate university. By distinguishing companies in typical cases and deviant cases with regard to the extensive use of e-learning technologies, our findings provide some useful insights about the antecedents that make companies more or less prone to employ the new frontiers of technology in their CUs

Simulation modelling and strategic change : creating the sustainable enterprise

Peer reviewedPublisher PD

Strategic Knowledge Measurement and Management

Knowledge and intellectual capital are now recognized as vital resources for organizational survival and competitive advantage. A vast array of knowledge measures has evolved, spanning many disciplines. This chapter reviews knowledge measures focusing on groups of individuals (such as teams, business and organizations), as they reflect the stock or flow of knowledge, as well as enabling processes that enhance knowledge stocks and flows. The chapter emphasizes the importance of organizational value chains, pivotal talent pools and the link between knowledge and competitive success, in understanding the significance of today’s knowledge measures, and opportunities for future research and practice to enhance them