A 50-year review of psychological reactance theory: Do not read this article

Psychological reactance theory (PRT; Brehm, 1966) posits that when something threatens or eliminates people’s freedom of behavior, they experience psychological reactance, a motivational state that drives freedom restoration. Complementing recent, discipline-specific reviews (e.g., Quick, Shen, & Dillard, 2013; Steindl, Jonas, Sittenthaler, Traut-Mattausch, & Greenberg, 2015), the current analysis integrates PRT research across fields in which it has flourished: social psychology and clinical psychology, as well as communication research. Moreover, the current review offers a rare synthesis of existing reactance measures. We outline five overlapping waves in the PRT literature: Wave 1: Theory proposal and testing, Wave 2: Contributions from clinical psychology, Wave 3: Contributions from communication research, Wave 4: Measurement of reactance, and Wave 5: Return to motivation. As part of our description of Wave 5, we detail scholars’ renewed focus on motivational aspects of the framework, and the ways in which this return to PRT’s motivational roots is allowing researchers to push its accuracy and applicability forward. We use this research that is already occurring in Wave 5 to outline three specific ways in which scholars can direct the continued application of motivation science to the advancement of PRT. Finally, as we outline in a future directions sections for each Wave, assimilating this research illustrates the ways in which an emphasis on motivation can expand and explain PRT research in communication, clinical psychology, and measurement

Applying Psychological Reactance Theory To Intercultural Communication In The Workplace: Dealing With Technological Change And Tolerance For Ambiguity

Psychological reactance theory has yet to be applied to intercultural and cross-cultural communication, at least not to a sufficient extent. This study conducted a cross-cultural examination of psychological reactance in intercultural workplace communication situations. Using the theoretical framework of psychological reactance as well as the constructs of intercultural sensitivity and tolerance for ambiguity, this study expanded applications of PRT for technological change messages in the workplace. The present study extended the previous applications of psychological reactance theory and found a significant cross-cultural variation for trait reactance. The results also revealed that tolerance for ambiguity was negatively related to trait reactance, but not related to intercultural sensitivity. Intercultural emotional sensitivity and tolerance for ambiguity both predicted intercultural state reactance. The intercultural and cross-cultural lenses of investigation extend PRT’s applications to a context of organizational change management, thus merging otherwise disparate lines of inquiry. KEYWORDS: psychological reactance, intercultural communication, tolerance for ambiguity, intercultural sensitivity, organizational change, cross-cultural communicatio

The Effect of Relational and Interactive Aspects of Parasocial Experiences on Attitudes and Message Resistance

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, message resistance. Furthermore, the findings highlight the importance of considering PSIs and PSRs as distinct constructs in media effects research

Testing a Dual Path Framework of the Boomerang Effect: Proattitudinal versus Counterattitudinal Messages

This dissertation aims to differentiate two types of boomerang effects on belief and attitude change: a boomerang effect under a proattitudinal message and a boomerang effect under a counterattitudinal message. By employing a 2 (Message valence: anti-policy vs. pro-policy) × 2 (Issues: legal age for drinking vs. legal age of marriage) × 2 (Threat to freedom: low threat vs. high threat) × 2 (Argument quality: low quality vs. high quality) plus 2 (Control groups: no-message control for the two issues) cross-sectional factorial design (N = 458), antecedents and mediators that bring about the two types of boomerang effect were examined. Under a counterattitudinal message, both argument quality and prior belief strength predicted a boomerang effect: Those receiving a low-quality argument or those with a strong prior belief, as compared with the control group, exhibited a boomerang on belief and attitude. The dominant mechanism that explained the relationship between argument quality and belief position boomerang was counterarguing (vs. anger). Under a proattitudinal message, there was an indirect effect of trait reactance on belief boomerang through anger (vs. negative cognitions). But the perceived threat to attitudinal freedom did not predict a boomerang effect. These results contribute to attitude change research by empirically separating cognitive and affective mechanisms for boomerang effects. Furthermore, this study refines the construct of negative cognitions and integrates reactance theory and the cognitive response perspective on boomerang effects. Both structural equation models and confirmatory factor analysis suggested that counterarguments and nonrefutational thoughts were two distinct types of negative cognitions. The two constructs were caused by different sets of antecedents and had different outcomes: Poor argument quality caused counterarguments, whereas perceived threat and trait reactance caused nonrefutational thoughts. Only counterarguments mediated the effects of argument quality on the boomerang effects for belief (e.g., the extent to which the legal drinking age should be decreased on a magnitude scale) and belief position (e.g., the legal age for drinking), which subsequently predicted the boomerang effect on attitude (e.g., the extent to which the legal drinking age is liked). This dissertation expands the theoretical scope of belief and attitude change research. Future research should explore the persuasive appeals for mitigating the cognitive or affective process resulting in a boomerang effect. Among those who are more prone to boomerang on certain issues, a boomerang appeal can be employed to persuade