Analysis of Mobile Game Intellectual Property Marketing Strategy: A Case Study of Honor of Kings

The mobile game market is now gradually forming a unique ecological industry chain. Game parties are beginning to look beyond the game experience and focus on building mature game IPs. By creating specific IP to drive the game’s peripheral revenue, strengthen the emotional connection with game users, and achieve the purpose of long-term development. Looking at the domestic market, Honor of Kings, as a phenomenal mobile game in China, its IP development and marketing are of reference learning significance. In this paper, we selected Honor of Kings as the research object, and we collected data through both questionnaire surveys and interviews, using SPSS for statistical analysis. The research analyzed its IP marketing strategy and effect and searched for the factors which affect its IP marketing effect. It finds that the impact of Honor of Kings IP marketing is influenced by the degree of perfection of Honor of Kings worldview, i.e., IP connotation and local cultural awareness. At the same time, we analyzed the IP development process and marketing strategy of Honor of Kings in combination, pointed out its advantages and shortcomings, and gave suggestions to provide new ideas for IP marketing of other game companies

O ecossistema do turismo cultural e criativo: Proposta de modelo

The cultural tourism ecosystem includes a strong creative dimension, to which is added a complex interconnectivity between stakeholders, resources and organizations, which extends across various spatial and sectorial scales. This article seeks to synthesize the cultural and creative tourism “state of the art” as a platform for the construction of a theoretical model guiding creative experience. Proposing a theoretical model, the researchers show a way for a better understanding of the complex creative system, without focusing on details but suggesting a global point of view. The aim is to understand the links between the ideas, determine the importance and relevance of arguments and use to approach the problems in a consistent way. The study is based on a diverse documental analysis and literature review, and aims to suggest a new “Creative Tourism Ecosystem model” which creates and delivers unique tourism experiences (endorsing co-creation of value), integrates responsible and collaborative approaches among all stakeholders (increasing coopetition network strategies) and is a sustainable catalyst for low-population density areas (reinforcing and safeguarding the cultural landscape). As a result, several benchmarks will be presented to illustrate best practices

Interrogating time, space and place within technological approach

Thesis (Master)--Izmir Institute of Technology, City and Regional Planning, Izmir, 2011Includes bibliographical references (leaves: 55-57)Text in English; Abstract: Turkish and Englishvii, 57 leavesTechnology was and is the most powerful tool, humankind used to develop civilizations and improve the quality of their environment and life. Beside this fact, humankind comprehends and creates solutions in their physical surroundings like buildings, vehicles and clothes. This process of creation relies upon certain factors as necessities, search of variation and evolution. As technology evolved when covering necessities and demands, the relationship between physical environment and humankind has changed respectively like bridges or space shuttles. Since information age began with emerging computer technology, this change in relationship has peaked to a different level where physical environment is slightly replaced with virtual interactions through computers and other various devices. Here, in cities where technology has distinctive marks on, this effect can be tracked through citizens " everyday life and from the use of urban spaces. The alternating interaction routine of people from physical environment to space-free virtual space has resulted with lacks in using urban space that are the communication spaces of the city. The aim of this study is to paraphrase the evolution of this transformation from literature and designate potential trails to approach this problem by exploring global practices

Art and Economics in the City: New Cultural Maps

Emerging forms of alternative economic frameworks are changing the structure of society, redefining the relationship between centre and periphery, and the social dynamics in the urban fabric. In this context, the arts can play a crucial role in formulating a concept of complex and plural citizenship: This economic, social and cultural paradigm has the potential to overcome the conventional isolation of the arts and culture in ivory towers, and thereby to gradually make the urban fabric more fertile. This volume faces such sensitive issues by collating contributions from various disciplines: Economists, sociologists, urbanists, architects and creative artists offer a broad and deep assessment of urban dynamics and their visions for the years to come

Rethinking tourism destinations: collaborative network models for the tourist 2.0

In the increasingly saturated tourism market, an effective tourism destination management is essential to support competitive and sustainable growth. The topic becomes interesting in light of the spread of the collaborative network (CN) organisational models and the massive diffusion of web 2.0 and mobile technology. The formers have proven to give concrete opportunities of development in many industrial sectors, the latter has been changing the way tourists experience a destination. Even if several case studies of CNs in tourism are known, a comprehensive study of how tourism destinations can benefit of CN models and enabling technologies is not present; especially in the effort to help tourism destinations in setting up services able to actively support each phase of the tourist 2.0 lifecycle. In this paper we highlight how CN models are able to support the tourism destination management in order to gain competitiveness for local areas, to improve flexibility in services provision and to give tourists the possibility to live an augmented tourism experience. Furthermore, a review of the most suitable forms of collaborative network for tourism destination and their ways to actively support the augmented experience of the tourist 2.0 are proposed

Design and semantics of form and movement (DeSForM 2006)

Design and Semantics of Form and Movement (DeSForM) grew from applied research exploring emerging design methods and practices to support new generation product and interface design. The products and interfaces are concerned with: the context of ubiquitous computing and ambient technologies and the need for greater empathy in the pre-programmed behaviour of the ‘machines’ that populate our lives. Such explorative research in the CfDR has been led by Young, supported by Kyffin, Visiting Professor from Philips Design and sponsored by Philips Design over a period of four years (research funding £87k). DeSForM1 was the first of a series of three conferences that enable the presentation and debate of international work within this field: • 1st European conference on Design and Semantics of Form and Movement (DeSForM1), Baltic, Gateshead, 2005, Feijs L., Kyffin S. & Young R.A. eds. • 2nd European conference on Design and Semantics of Form and Movement (DeSForM2), Evoluon, Eindhoven, 2006, Feijs L., Kyffin S. & Young R.A. eds. • 3rd European conference on Design and Semantics of Form and Movement (DeSForM3), New Design School Building, Newcastle, 2007, Feijs L., Kyffin S. & Young R.A. eds. Philips sponsorship of practice-based enquiry led to research by three teams of research students over three years and on-going sponsorship of research through the Northumbria University Design and Innovation Laboratory (nuDIL). Young has been invited on the steering panel of the UK Thinking Digital Conference concerning the latest developments in digital and media technologies. Informed by this research is the work of PhD student Yukie Nakano who examines new technologies in relation to eco-design textiles

Modelling (Social) Intra/Entrepreneurship Process

This study had three objectives: to discover the main concepts and theories used in research around entrepreneurship; systematize the entrepreneurial process in a model that allows teaching it more efficiently, and substantiate the model by applying it to various social entrepreneurship projects. To this end, a systematic scoping review was carried out to identify the main concepts, theories, and processes, which constitute the six crucial building blocks to someone could be successful as a(n) (social) intra/entrepreneur. Then, a design-science approach led us to use real social innovation and social entrepreneurship cases to evaluate the constructs and the model. Consequently, it is concluded that all concepts, theories and models identified can be classified as external factors (Context and Resources), internal factors (Objectives and entrepreneurial Will) and achievements (Action and Impact). The CROWAI model fits well with the data obtained on 465 innovation and social entrepreneurship projects. Thus, this model presents a more comprehensive approach, applicable to all profitable or social intra/entrepreneurship situations, allowing this new conceptual arrangement to be more easily taught. Additionally, it makes sense to use the term ‘social’ in innovation and intra/entrepreneurship because it has excellent defining power of the scope one wants to achieve with human endeavours. Doi: 10.28991/ESJ-2022-06-01-02 Full Text: PD

Here We Don't Speak, Here We Whistle. Mobilizing A Cultural Reading of Cognition, Sound and Ecology in the Design of a Language Support System for the Silbo Gomero.

This thesis presents the study of a whistled form of language known as the Silbo Gomero (Island of La Gomera, Canarian Archipelago). After fifty years of almost total extinction this form of communication has been revived, shifting from the fields where it was once used by peasant islanders and into the space of the classroom. Here, it is integrated into the curriculum of the island’s schools while providing children with a rich cultural platform that instigates linguistic and auditory experimentation. As a response to this transformation, the need to develop didactic materials is presented as one of the main challenges encountered by the community. Taking this condition as the driver of its research, this body of work draws on phonological, bioacoustic and cognitive theories to develop a formal understanding of the Silbo Gomero in a way which aims to complement the whistler’s own experience and mastery of the language by also developing an ethnographic reading of this indigenous body of knowledge and its characteristic auditory perceptual ecology. The investigation has culminated in the design of a digital application, El Laberinto del Sonido, and its active use within the educational community of the island. Finally, emphasising the practice-based nature of the research, this thesis attempts to relocate the question of intangible heritage from a focus on cultural safeguarding and transmission to one of experimentation, where an indigenous body of knowledge not only provides new exploratory paradigms in the design of didactic materials, but also contributes towards the sustainability of culturally situated forms of apprenticeship within contemporary educational contexts

Systems&design:beyond processes and thinking

El entorno social,el territorio, los productos y las empresas, son ámbitos comunes,en los que se pretende realizar una optimización en la gestión del conocimiento,y desde la que se nos debe permitir observar el mayor número de factores con incidencia en la decisión proyectual necesaria para el diseño de nuevos productos y o servicios.Los retos que plantea la complejidad inherente a estos nuevos tiempos, exige la observación y estudio desde diferentes abordajes e investigaciones, que deberán ser capaces de interpretar las múltiples relaciones complejas, considerando su comportamiento y afectación en el proceso de diseño desde el ámbito complejo de lo multidisciplinar.Hernandis Ortuño, B. (2016). Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/73710EDITORIA