Volume 3.0: Centre for Sustainable Fashion: tactics for change

Documenting the debates raised at the Fashioning the Future Summit, a milestone event run by the CSF in October 2008, and strategising to propose new possibilities for the fashion sector which minimise the negative social, environmental and cultural effects of our practices and maximise connection, innovation and positivity. The keynote speeches from Michael McDonough, Anthony Kleanthous and Sungjoo Kim are also available to view

Discount Medical Cards: Innovation or Illusion?

Provides the results of a study that tested how well discount medical cards work. Includes interviews with card company representatives, state attorneys general, insurance regulators, and insurance agents; and a review of court and administrative actions

BRANDING IN SMALL BUSINESS

In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business.branding, small business, brand strategy

The Craft of Incentive Prize Design: Lessons from the Public Sector

In the last five years, incentive prizes have transformed from an exotic open innovation tool to a proven innovation strategy for the public, private and philanthropic sectors. This report offers practical lessons for public sector leaders and their counterparts in the philanthropic and private sectors to help understand what types of outcomes incentive prizes help to achieve, what design elements prize designers use to create these challenges and how to make smart design choices to achieve a particular outcome. It synthesizes insights from expert interviews and analysis of more than 400 prize

Defining contextual advantage: exploring the contextual relation between effectuation and entrepreneurial marketing for creating new markets effectually

The paper explores the behaviour of the Entrepreneur and the Effectual use of available resources mainly social capital in new market creation. The study dwells on creating a unique ‘Context’ by leveraging these resources to increase the Entrepreneurial orientation of a firm. The paper further attempts to explore whether the Contextual link between Effectuation and Entrepreneurial Marketing helps develop a ‘Contextual Advantage’, which can be used as a mean of developing a unique business model which differentiates the firm in the market. The paper hence explores contemporary theories of Entrepreneurship and Marketing namely Entrepreneurial Marketing, Effectuation and Contextual Marketing by studying their inter-relation. The nature of these theories is under-explored according to the authors and requires further investigation to evolve the field of Marketing and Entrepreneurship.N/

A Strategic Approach to Agricultural Research Program Planning in Sub-Saharan Africa

Recent studies have shown that agricultural research can have high payoffs in Africa, but impact depends on how well technology fits with evolving needs and capacity in the agricultural sector and the rest of the economy. Structural adjustment policies (e.g., market liberalization, currency devaluation) and political change are transforming user demands for new technology and the economic environment in which technology must perform. The challenge is how to design agricultural research as a strategic input to promote broad-based economic growth, structural transformation, and food security in the increasingly market-driven, but fragile, economies of Africa.Food Security, Food Policy, Agricultural Research, Research and Development/Tech Change/Emerging Technologies, Downloads May 2008-July 2009: 44, Q18,

Major Factors Influencing the Competitiveness of the California Strawberry Subsector

With its nearly year-round supply and 83% market share, the California strawberry subsector dominates production and distribution of fresh strawberries in North America. The subsector has achieved its leading position among competitive production regions (e.g., Florida and Oregon) through the development and interaction of several factors. These factors include the following: superior agro-ecological conditions, economies of size, technological innovation, favorable demand conditions, marketing flexibility, and support infrastructure.Industrial Organization,

eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens

Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet revolutionised traditional distribution models, enabled new entries propelled both disintermediation and reintermediation and altered the sources of competitive advantage. This paper explores the strategic implications of ICTs and the perceived advantages and disadvantages of Internet distribution for small and medium-sized hospitality enterprises (SMEs). Primary research in Athens hotels demonstrates the effects of the Internet and ICTs for secondary markets, where there is lower penetration and ICT adoption. Interviews and questionnaires identified a number of strategies in order to optimise distribution. The analysis illustrates the strategic role of ICTs and the Internet for hospitality organisations and Small and Medium-sized organisations in general. Most hotels employ a distribution mix that determines the level and employment of the Internet. The paper demonstrates that only organisations that use ICTs strategically will be able to develop their electronic distribution and achieve competitive advantages in the future