The Impact Of Technology Trust On The Acceptance Of Mobile Banking Technology Within Nigeria

With advancement in the use of information technology seen as a key factor in economic development, developed countries are increasingly reviewing traditional systems, in various sectors such as education, health, transport and finance, and identifying how they may be improved or replaced with automated systems. In this study, the authors examine the role of technology trust in the acceptance of mobile banking in Nigeria as the country attempts to transition into a cashless economy. For Nigeria, like many other countries, its economic growth is linked, at least in part, to its improvement in information technology infrastructure, as well as establishing secure, convenient and reliable payments systems. Utilising the Technology Acceptance Model, this study investigates causal relationships between technology trust and other factors influencing user’s intention to adopt technology; focusing on the impact of seven factors contributing to technology trust. Data from 1725 respondents was analysed using confirmatory factor analysis and the results showed that confidentiality, integrity, authentication, access control, best business practices and non-repudiation significantly influenced technology trust. Technology trust showed a direct significant influence on perceived ease of use and usefulness, a direct influence on intention to use as well as an indirect influence on intention to use through its impact on perceived usefulness and perceived ease of use. Furthermore, perceived ease of use and perceived usefulness showed significant influence on consumer’s intention to adopt the technology. With mobile banking being a key driver of Nigeria’s cashless economy goals, this study provides quantitative knowledge regarding technology trust and adoption behaviour in Nigeria as well as significant insight on areas where policy makers and mobile banking vendors can focus strategies engineered to improve trust in mobile banking and increase user adoption of their technology

Mobile Banking Adoption among Asnaf for Efficiency in Zakat Management: Extended UTAUT2

The usage of financial technology has developed considerably in recent years. Its worldwide use in the financial sector is notable. Such as social finance, which includes zakat institutions. As a result, this research examines factors that could influence asnaf in Selangor, Malaysia, uses mobile banking for efficient zakat distribution. The Unified Theory of Acceptance and Usage of Technology (UTAUT) was employed and extended with additional components.  The primary analysis used the SEM approach for the principal analysis. It was found that religiosity, intention, facilitating conditions, and habit influence the use of mobile banking for zakat distribution. Keywords: Fintech; Mobile Banking; Zakat; UTAUT eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7.376

Factors influencing the adoption of mobile financial services in the unbanked population

To deliver financial services to the poor has remained a challenge for many decades. However, the growth of technology has emerged as a key solution of financial service delivery to the poor. Financial services delivery through mobile phone platforms can be provided where formal financial institution like banks cannot reach. Despite these developments, the use of these services by the poor in the unbanked areas is very low. This study investigated the factors influencing the adoption of mobile financial services in the unbanked population. We employed a cross-sectional design by collecting data at a single point in time. We used six variables in the study based on the Technology Acceptance Model, TAM. The variables were Perceived usefulness, Perceived ease of use, Perceived trust, Perceived cost, Perceived risk and Social influence. The construct validity of the measurement items was established by using confirmatory factor analysis conducted using Structural Equation Modelling (SEM) and the reliability was established by using Cronbach’s Alpha coefficient. The hypothesis was tested by using multiple regression analysis. The sample size used was 250 respondents selected from the study area. The study revealed that perceived usefulness, perceived cost and social influence had a significant influence on the adoption of mobile financial services. Perceived ease of use, perceived risk and perceived trust were found to have an insignificant influence on the adoption of mobile financial services. The implication of the findings forms the basis for product or service development, pricing, marketing and policy formulation. In this study we recommend a longitudinal research to be conducted in order to understand the influences of the adoption behaviour at different level of market maturity and points of time.Keywords: Mobile financial services, Adoption, Tanzani

Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe

Abstracts in English, Afrikaans and ZuluThe study investigated the effects of social media on mobile money adoption in South Africa and Zimbabwe. The main gap identified in empirical literature is the omission of social media use in technology adoption models and social networking theories. While some theories acknowledge the role of social influences in technology adoption, the social interactions considered therein are not mediated through the internet as is social media. Furthermore, no empirical study has to date focused on how social media influences mobile money technology adoption. Thus, this study deviates from the offline social network analysis approach which is restricted to the neighbourhood effects, physical contact, cell phone calls and text messages where information on mobile money technology is disseminated to an individual’s limited social circle. The secondary data used for the study were obtained from individual responses in the cross-sectional FinScope consumer surveys South Africa 2015 and Zimbabwe 2014 which were conducted and reported by FinMark Trust (2015; 2014). The study employed the binary logistic regression model to estimate the nature of effect. The results of the study indicated that use of social media had a positive and statistically significant impact on mobile money adoption in both South Africa and Zimbabwe. The results also revealed that despite there being a lower internet penetration and social media usage rate in Zimbabwe than South Africa, the use of social media in the former led to a higher rate of mobile money adoption. The study also established that mere use of social media and availability of mobile money technology did not translate to a high adoption rate; instead, availability had to be matched by a demand for the financial services. Additionally, the study found that the interaction of mobile money adoption and use of social media increased the overall mobile money adoption in both countries. The study recommended the implementation of collective policies that increase internet penetration to facilitate increased use of social media platforms and promote mobile money adoption to foster improved financial inclusion in developing countries.Hierdie studie het die gevolge van sosiale media op die ingebruikneming van mobiele geld in Suid-Afrika en Zimbabwe ondersoek. Die belangrikste leemte wat in empiriese literatuur geïdentifiseer is, is die weglating van die gebruik van sosiale media in tegnologieaanvaardingsmodelle en sosialenetwerkvorming-teorieë. Hoewel sommige teorieë (teorie van beredeneerde handeling; teorie van beplande gedrag; diffusie van innovasie) die rol van sosiale invloede op tegnologieaanvaarding erken, word die sosiale interaksies wat daarin oorweeg word nie deur middel van die internet bemiddel nie, soos wel in die geval van sosiale media. Boonop het geen empiriese studie tot op hede gefokus op hoe sosiale media die ingebruikneming van mobielegeld-tegnologie beïnvloed nie. Hierdie studie wyk dus af van die niegekoppelde sosialenetwerkontleding-benadering, wat beperk is tot die omgewingsgevolge, fisieke kontak, selfoonoproepe en teksboodskappe, waar inligting oor mobielegeld-tegnologie aan ʼn individu se beperkte sosiale kring versprei word. Die sekondêre data wat vir die studie gebruik is, is verkry uit afsonderlike response in die deursnee- FinScope-verbruikersopnames (Suid-Afrika 2015 en Zimbabwe 2014), wat onderneem en bekendgemaak is deur FinMark Trust (2015; 2014). Die studie maak gebruik van die binêre logistiese regressiemodel om die aard van effek te skat. Studiebevindings dui daarop dat die gebruik van sosiale media ’n positiewe en statisties beduidende uitwerking op die ingebruikneming van mobiele geld in sowel Suid-Afrika as Zimbabwe het. Die resultate wys ook dat, ondanks ’n laer internetpenetrasie en sosialemedia-gebruikskoers in Zimbabwe, die gebruik van sosiale media in Zimbabwe tot ’n hoër koers van ingebruikneming van mobiele geld in dié land as in Suid-Afrika tot gevolg het. Daar word verder waargeneem dat die blote gebruik van sosiale media en die beskikbaarheid van mobielegeld-tegnologie nie geredelik omgesit kan word in ’n hoë ingebruiknemingskoers nie; beskikbaarheid moet met ’n vraag na die finansiële dienste gepaard gaan. Daarbenewens toon die studie dat die interaksie tussen mobielegeld-ingebruikneming en die gebruik van sosiale media die oorkoepelende ingebruikneming van mobiele geld in albei lande versterk. Die studie beveel die implementering van beleide aan wat internetpenetrasie verhoog om wydverspreide gebruik van sosiale media te fasiliteer, wat op sy beurt die ingebruikneming van mobiele geld sal bevorder, wat finansiële insluiting sal bevorder.Ucwaningo luphenyisise imiphumela ye-social media ekwamukelweni kwe-mobile money eNingizimu Afrika naseZimbabwe. Igebe elikhulu eliphawuliwe kwimibhalo yobufakazi ukweqiwa kokussetshenziswa kwe-social media ekwamukelweni kwama-technology adoption models kanye namathiyori e-social networking. Kodwa amanye amathiyori (i-theory of reasoned action; i-theory of planned behaviour; i-diffusion of innovation) amukela indima yemithelela ye-social influences ekwamukelweni kwetheknoloji, ngokusebenzisana kwama-social interactions abonelelwe lapha, awaxhunyaniswa nge-inthanethi, njenge-social media. Kanti-ke futhi okunye, akukho bufakazi bocwaningo kuze kubemanje obugxile kwindlela i-social media enomthelela ngayo kwi-mobile money technology adoption. Ngakho-ke, lolu cwaningo luyehluka kwizinqubo ze-offline social network analysis approach, enezihibe kwimiphumela esondelene nayo, ukuxhumana ngokubamba, ukushayelana izingcingo nge-cellphone, kanye nemilayezo ebhaliwe, lapho ulwazi kwi-mobile money technology lusatshalaliswa kumuntu ngamunye nalabo asondelene nabo. I-secondary data esetshenzisiwe kucwaningo itholakale kwizimpendulo zabantu ngamunye kwi-cross-sectional FinScope consumer surveys (iNingizimu Afrika 2015 kanye neZimbabwe 2014), olwenziwa nokubikwa nge-FinMark Trust (2015:2014). Ucwaningo lusebenzisa i-binary logistic regression model ukulinganisa inhlobo yomphumela. Imiphumela yocwaningo ikhombisa ukuthi i-social media inomphumela omuhle futhi ngomphumela wezibalo ezibalulekile ekwamukelweni kwe-mobile money okwamukelwe kuwo womabili amazwe iNingizimu Afrika kanye neZimbabwe. Imiphumela ikhombise nokuthi, ngisho noma i-inthanethi ingakangeneleli kangako kwezinye izindawo, kodwa izinga lokusetshenziswa kwe-social media eZimbabwe kungaphezulu kuneNingizimu Afrika, ukusetshenziswa eZimbabwe kuhola phambili ngezinga eliphezulu ekwamukelweni kwe-mobile money kunaseNingizimu Afrika. Kanti futhi kuphawulwa ukuthi ukusetshenziswa kwe-social media kanye nokutholakala kwe-mobile money technology, akuhambelani ngezinga lokwamukelwa kakhulu; ukutholakala kumele kuhambelane nesidingeko samasevisi ezezimali. Nangaphezu kwalokho, ucwaningo lukhombisa ukuthi ukusebenzisana kokwamukelwa kwe-mobile money nokusetshenziswa kwe-social media kuphakamisa ukwamukelwa kakhulu kwe-mobile money kuwo womabili amazwe. Ucwaningo luncoma ukuthi ukwamukelwa kwemigomo enyusa ukungenelela kakhulu kwe-inthanethi ukulekelela ukusetshenziswa kakhulu kwe-social media, kanti futhi lokhu okuzophakamisa kakhulu ukwamukelwa kwe-mobile money okusiza ukubandakanya wonke kwezezimali.Business ManagementD. Phil. (Management Sciences

Mobile commerce innovation in the airline sector: An investigation of mobile services acceptance in Saudi Arabia

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel UniversityThe advancement of Information Technology (IT) has changed the business landscape in many industries and especially the airline sector. Modern Information Communication Technologies (ICT) provide powerful tools for organizations and can significantly influence their operation, structure, and strategy. The emergence of mobile technologies has created a new innovation for airline companies by increasing the availability, frequency, and speed of communication between the company and their customers. This research aims to investigate the factors influencing the customers behavioural intention to adopt and utilize mobile services during their travel process. Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) provide the theoretical basis for explaining how consumers perceive mobile services which they access and operate by their mobile handset. To achieve that, this research employed a mixed method of quantitative and qualitative approaches with a dominant quantitative method. A consumer web-based survey was conducted in the Saudi Arabia travel sector with respect to mobile services usage in airline sector , 307 valid questionnaires were received and analyzed by using SPSS (V.18), correlation, regression and factor analysis tests were conducted . The findings of this research revealed that, perceived usefulness, mobility and compatibility are loaded to be one predictor of behavioural intention to use mobile services in Saudi Arabia. The reason behind it may be interpreted as customers nowadays have seen mobility and compatibility as attributes of perceived usefulness. Further, social influence, perceived ease of use and personal innovativeness were found to significantly influence the behavioural intention .whereas, perceived risk was found not to be a predictor to the behavioural intention to use mobile services in Saudi Arabia. Finally, the model analysis and survey evaluation enable airline companies to make mobile commerce service provision decision, these findings contribute to a road map for airline companies to encourage their customers to adopt mobile services and keep them engaged during the overall travel life cycleSaudi Airline

Factors influencing the usage of mobile money services in Ghana

The ambiguity and convenience of mobile phones has brought about new values and opportunities that no one foresaw in the delivery of financial services. It has brought about significant changes and sustainable growth as well as economic opportunities for the unbanked population and the emerging countries. According to the financial inclusion insights (FII), digital bank account in Ghana is more common than any other FII country in Africa including Kenya and Tanzania. Nevertheless, mobile money has not reach same penetration as that of their counterpart in Kenya and Tanzania. Mobile money in Ghana has been remittance/fund transfer focused, limiting the use of it for other financial transactions such as savings and payments of goods and services. The main objective of the research is to investigate the critical factors influencing the full adoption of mobile money platform and its auxiliary services in Ghana by adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The model predicted that performance expectancy (PE) and social influence (SI) significantly affect behavioural intention to use mobile money in Ghana. The study applied both quantitative and qualitative research methods. Questionnaires and interviews were used as primary data and then analysed using SPSS. The findings revealed that performance expectancy, social influence, and the fact that Ghana is not a cashless economy remain the major factors limiting m-money usage in Ghana. Ghanaian consumers however are willing to use m-money but there exist significant impediments towards the adoption and use of m-money in Ghana

Mobile Phone Banking Usage Behaviour: An Australian Perspective

While the use of mobile phones in financial transactions is witnessing phenomenal growth at the international level, its growth has been relatively slow in Australia. Drawing on the theory of reasoned action and technology adoption framework, this paper reports the results concerning a survey of mobile phone users for banking transactions in Australia. The paper specifically identified the factors affecting usage behaviour when mobile phone banking services were engaged. The findings broaden and deepen our understanding of the usage of mobile-based banking in the information age. This paper contributes to the knowledge of this subject by including identification and testing of constructs of predictors regarding mobile phone banking, which are additional to those employed in the extant theories indicated above. The findings of this paper have important policy implications for banks in terms of understanding the underlying factors that drive customers’ mobile banking for financial transactions. Accordingly, design strategies have been developed to promote mobile phone banking – a cost effective channel for delivering financial services

A Multi-Disciplinary Approach For Determining Adoption Of Agricultural Price Risk Management Strategies

Australian wool producers have been slow to adopt price risk management strategies to stabilise the income from their wool sales. The highly volatile auction system accounts for 85% of raw wool sales while the remainder is sold by forward contract, futures and other hedging methods. Qualitative analysis was used to find behavioural factors associated with the adoption of price risk management strategies (specifically futures and forward contracts) for selling raw wool. Consideration was given to Diffusion of Innovations and the Theory of Planned Behaviour as theoretical frameworks in order to answer the research question: Are there any non-traditional behavioural factors that need to be incorporated into existing frameworks to determine adoption of price risk management strategies for selling raw wool? In contrast to these prominent theories, data from four focus groups conducted with wool producers in regional Western Australia showed that trust, habit and social cohesion were the major behavioural determinants that governed the adoption of price risk management strategies. The significance of this paper lies in its multi-disciplinary approach to understanding the dimensions of farm-level decision making.Qualitative analysis, trust, habit, social cohesion, forward contracts, wool., Agricultural Finance, Risk and Uncertainty,

The acceptance and use of mobile banking apps among millennials in Gauteng, South Africa

Abstract : Mobile banking apps are one of the recent improvements in the mobile banking innovation domain that retail banks are promoting to their customers. Research into mobile banking app user behaviour is important to promoting a rapid acceptance of this banking innovation. Despite this, only limited studies have addressed this issue, particularly from the standpoint of emerging nations such as South Africa. Using the Unified Acceptance and Use of Technology (UTAUT 2) model as its theoretical background, this research analysed the drivers of and barriers to mobile banking app acceptance and use among millennials in Gauteng, South Africa. A survey strategy using a self-administered questionnaire was applied to obtain 352 usable responses from customers of the five major South African retail banks (Capitec, Absa, FNB, Nedbank, and Standard Bank). A partial least squares structural equation modelling technique using SmartPLS version 3 was used to assess the measurement model properties and to test the hypotheses proposed for the study. The findings suggest that performance expectancy a, facilitating conditions are significant drivers of millennials’ behavioural intention to use mobile banking apps. Furthermore, perceived risk was found to be a critical barrier to millennials’ behavioural intention to accept mobile banking apps; but, surprisingly, the impact of perceived risk on the actual use of mobile banking apps was found to be insignificant, thus suggesting that perceived risk is not a deterrent to mobile banking app use among millennials who currently use the innovation. Moreover, the actual use of mobile banking apps was found be strongly and positively associated with behavioural intention and facilitating conditions. The findings of this study contribute to the limited literature that currently exists on mobile banking apps acceptance in emerging countries such as South Africa. In addition, this study validates the UTAUT2 in a different country (South Africa), in a different age group (millennials), and in a different technology domain (mobile banking apps), and thus contributes towards cross-cultural validation of the UTAUT2 beyond its original setting.M.Com. (Marketing Management