8,365 research outputs found

    Access Affordance of Mobile Technology in e-Commerce: Change of Purchase Time Dispersion

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    The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user’s purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users

    Early-Bird or Last-Minute? The Impact of Mobile Channel Adoption on Purchasing Behavior

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    With the introduction of mobile technology, user behavior has been changed. One of the most representative features of mobile channels is that it enables users to access services regardless of time and place. The mobile channel is expected to enhance the flexibility of users. We examine whether there is a difference in purchase behavior between users who adopted mobile channels and those who did not, in a context where purchase time is limited and early purchase gives potential financial merit, using a large dataset from high-speed railway service in Korea. An interesting issue is whether mobile channel makes users purchase earlier and increase the chance to get discounts. Our results using difference-in-differences estimation with propensity score matching show that people who adopted mobile channel purchase tickets later on average and at a higher price than those who did not adopt mobile channel

    Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

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    This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

    Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions

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    In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the research and channel shopping behaviors (RCSB) domain, spanning from 1998 to 2022, including the Covid-19 era. The study performed a bibliometric review of 500 papers in the Scopus database. The performance analysis reveals an annual growth rate of nearly 16%, with average citations per document of 44, indicating sustained and growing research interest. Science mapping revealed five distinct cluster themes, including showrooming and webrooming in multi- and omni-channel contexts; consumer behavior in online retail and shopping; customer satisfaction and trust in multi-channel retailing; mobile commerce in a multi-channel environment; and the interplay between online shopping, channel choice, and supply chain management. Furthermore, topics, such as showrooming, e-commerce, retailing, and omnichannel retailing, remain popular before and during the pandemic, as seen in the thematic evolution. Our examination of the thematic maps revealed various topics that gained significance during the pandemic, such as multichannel, channel choice, customer experience, social commerce, purchase behavior, and covid-19. Among these, the thematic maps indicate that customer experience, channel choice, multichannel, and covid-19 are emerging and basic topics. These topics can steer research directions in the RCSB domain toward examining customer experiences using digital innovations, e-commerce (including mobile and social commerce), and omnichannel strategy and management

    Essays on the effect of retail innovation on consumer behavior

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    As a result of the convergence of online and offline retailers, and due to the notoriously low margins in the retail environment, innovation and technology have become more and more competitive differentiators. The purpose of this cumulative dissertation is to explore consumers’ behavioral reactions towards those technological innovations in brick and mortar retailing. As it is not feasible to consider every available technology in its own right, the focus of this dissertation is limited to the following three recent technologies: mobile payment, electronic shelf labels, and electric vehicle charging stations. By conducting experiments (Paper 1 and Paper 3) and leveraging real transaction data from a retailer (Paper 2), the author was able to formulate and investigate various research hypotheses, including a positive influence of new technology on the willingness to pay (Paper 1), mere revenue effect (Paper 2), and shopping intentions (Paper 3).:1 Introduction 2 Theoretical foundations 3 Purpose and focus of the dissertation 4 Article summary 4.1 Overview of dissertation articles 4.2 Summary of first article 4.3 Summary of second article 4.4 Summary of third article 5 General contributions and implications of this dissertation 6 Limitations and future research 7 Outlook References Appendix I: The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay Appendix II: Behavioral consequences from converging channel capabilities: the effect of mere electronic shelf label presence on store revenue Appendix III: Recharge while you shop: the impact of free electric vehicle charging on shopping intention and shopping duratio

    Factors Influencing Online Booking Trial Decision in Ho Chi Minh City, Vietnam

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    Online booking has turned out to be increasingly prominent technique to offer travel items and is generally acknowledged in created nations. In spite of the fact that this idea has been presented in Vietnam for as long as couple of years, there are half of air tickets is sold online right now. There are different looks into directed concentrating on the elements affecting individuals aim to receive online booking. Be that as it may, there are relatively few explores concentrate on the aim to attempt online booking. This expectation to attempt is vital since individuals perfer to attempt initially, at that point they will assess their trial encounter, subsequently, embrace or reject web based booking innovation. In this manner, this exploration accentuates on discovering factors that impact individuals goal to attempt web based booking. The overview has been created in view of serious survey of literary works identified with web based booking, internet shopping, selection hypotheses, purchaser practices. The surveys have been conveyed and the information has been handled utilizing SEM-PLS to decide the connection between factors that impact Vietnamese expectation to attempt web based booking. Therefore, this exploration is required to have noteworthy commitment in both hypothesis and common sense. As far as hypothesis, this examination effectively proviced the model that exhibit the goal to attempt web based booking which is once in a while talked about in past explores. In term of common sense, this exploration gives a general bits of knowledge of Vietnamese online booker trademark for online travel organization working in Vietnam keeping in mind the end goal to enhance their business execution. Keywords: online booking trial, e-commerce trial, vietnam tourism industry, e-commerce, triability

    E-commerce adoption by European firms: a cross-country multilevel analysis

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    E-commerce has been recognized as a new form of commerce and a fresh way to identify, target, and retain customers. However, firms are often uncertain about investing in the online channel as there is no guarantee this will result in consumers engaging in online transactions. The studies on e-commerce adoption usually distinguish the following three dimensions: environmental, technological, and organizational (Rodríguez-Ardura & Meseguer-Artola, 2010; Zhu, Kraemer, & Xu, 2003). There are few purely virtual firms, and the traditional channel and multichannels continue to be the predominant types of retail channels used by firms (Zhu, Kraemer, & Xu, 2006; Li, Troutt, Brandyberry, & Wang, 2011). This is due to the many obstacles faced by firms adopting e-commerce; more specifically, they must overcome important technical, cognitive, socio-political, economic, legal, managerial, financial, and cultural challenges (Zhu, Kraemer, & Xu, 2003; Molla & Licker, 2005; Kshetri, 2007). Given the heterogeneity of contexts, the factors constraining the adoption of ecommerce are not the same across firms and countries (digital divide). In light of this, our focus will be on firms that have not yet taken the decision to adopt e-commerce due to a set of restraints, and on analyzing the differences within- and between-countries. The research question to be answered is: What are the inhibitors of e-commerce adoption in each EU country? An analysis is made of the overall attitudes towards e-commerce adoption in European firms, linking specific deterrents of e-commerce adoption (e.g., higher delivery costs or the nature of business) and the following retailer characteristics: size, type of product, retail channels, and respondent’s position in the firm and engagement in distance selling. To explore the overall attitude towards e-commerce adoption, we propose a conceptual model that combines a two-level structure: the individual level, which models the attitudes towards barriers that prevent adoption of the online channel within each country; and the country level that highlights the similarities (and differences) between EU countries. The statistical model combines factorial and regression components. This model was estimated by the maximum likelihood method using the MPlus 6.12. CFI is 0.989, TLI is 0.984, and RMSEA is 0.034; therefore, model fit is excellent (Hu & Bentler, 1999). Results show that aspects such as firm size and the job position of respondents do not influence the attitudes toward e-commerce adoption. Three covariates point to theiv aversion to e-commerce: telesales/call center retailing, direct retail channels, and selling non-food products.A adoção do comércio eletrónico tem vindo a ser reconhecida como uma nova forma de retalho, bem como uma forma inovadora de identificar, adquirir e reter clientes. As empresas têm tendência a enfrentar a incerteza no momento de decidir se irão ou não investir num canal na Internet, dado que são necessários recursos internos e a oferta de um serviço que faça os clientes quererem efetuar novas compras pela Internet. Os estudos nesta área focam-se principalmente em três dimensões: organizacional, tecnológica e contextual (Rodríguez-Ardura & Meseguer-Artola, 2010; Zhu, Kraemer, & Xu, 2003). São poucas as firmas que usam apenas canais virtuais para vender produtos/serviços/informações, sendo o retalho tradicional e o multicanal os canais mais utilizados pelos retalhistas (Zhu, Kraemer, & Xu, 2006; Li, Troutt, Brandyberry, & Wang, 2011). Em consequência, a adoção de comércio eletrónico enfrenta vários obstáculos, nomeadamente técnicos, cognitivos, sociopolíticos, económicos, legais, financiais, culturais e organizacionais (Zhu, Kraemer, & Xu, 2003; Molla & Licker, 2005; Kshetri, 2007). Tendo em consideração a heterogeneidade contextual, torna-se evidente que os fatores que dificultam a adoção do comércio eletrónico não são os mesmos em diferentes empresas ou países, o que origina um fosso digital a nível global. Assim sendo, o nosso foco ao longo desta dissertação será em empresas que ainda não adotaram o comércio eletrónico, considerando os diferentes inibidores no momento da tomada de decisão pelos gestores, bem como as diferenças que existem em cada países e entre países da União Europeia. A questão principal a ser respondida será: Quais os fatores que inibem a adoção do comércio eletrónico em cada país europeu? Considerando esta questão basilar, irão ser analisadas as atitudes das empresas europeias perante a adoção de comércio eletrónico, cruzando impedimentos específicos à adoção de e-comércio (como por exemplo, os elevados custos associados à entrega ou a natureza do negócio) com características específicas dos retalhistas (covariáveis): dimensão da empresa, tipo de produto transacionado, os canais de venda, a posição dos entrevistados na empresa, bem como se estão já ou não a exportar produtos ou serviços. Para explorar estas atitudes das empresas europeias perante a adoção de comércio eletrónico, foi proposto um modelo conceptual que combina uma estrutura em dois níveis: a nível individual, o modelo analisa as atitudes em cada país relacionada com as barreiras associadas à adoção do comércio eletrónico; e ao nível do país, onde são identificadas as diferenças e as semelhanças entre os paísesii europeus. O modelo estatístico combina uma componente fatorial e uma componente de regressão. Para além disso, foi estimado usando o método de máxima verosimilhança, recorrendo ao software MPlus 6.12. Como o CFI é 0,989, o TLI é 0,984 e o RMSEA é 0,034, podemos concluir que o ajuste do modelo é excelente (Hu & Bentler, 1999). Os resultados revelam que aspetos como a dimensão da empresa e a posição dos entrevistados não influenciam as atitudes em relação à adoção do comércio eletrónico. Contudo, são três as covariáveis identificadas como tendo aversão à adoção do ecomércio: as empresas que usam as televendas, as empresas que usam o call center como canal de vendas e os retalhistas que optam pelas vendas diretas (comércio tradicional), bem como as que vendem produtos não alimentares

    The Impact of Third-Party Information on the Dynamics of Online Word-of-Mouth and Retail Sales

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    Consumers have been widely searching information on third-party and retail websites before making product choices, yet receiving limited systematic investigation of how consumers process third-party information and retailer-hosted (internal) word-of-mouth (WOM) and its consequences on retail sales. In this research, we examine the impact of third party information on the dynamics of internal WOM and retail sales by analyzing a simultaneous equation system in a Bayesian hierarchical framework in online software market. We find that third-party information moderates the positive feedback mechanism between internal WOM and retail sales. Receiving third-party reviews positively interact with retail sales to increase volume of internal WOM, thus leading to more sales; whereas consumer adoption of free-trial services negatively moderates the impact of retail sales on internal WOM, which may potentially have a negative impact on future sales indirectly. The findings imply that third-party information interact with retail website information in influencing consumers’ product choices

    HOW ONLINE CUSTOMER REVIEWS AFFECT SALES AND RETURN BEHAVIOR – AN EMPIRICAL ANALYSIS IN FASHION E-COMMERCE

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    The goal of this study is to get a better understanding of the relationship between online customer re-views (OCRs), product returns and sales after returns in online fashion. Furthermore, we generate deeper insights about the moderating role of mobile shopping usage, product involvement and brand equity in this context. We answer our research questions by empirically analyzing a unique data set from a European fashion e-commerce company. This study links a wide range of transaction data (2.5 billion page clicks, 46 thousand different products, 700 brands, 40 product categories, 72 million sold and 33 million returned items) with a large set of OCRs (0.9 million). Our results show that positive OCRs can lead to lower return rates, higher sales after returns, and better conversion rates. Consider-ing higher search costs on mobile devices, we reveal a weaker impact of OCRs in the mobile than in the desktop sales channel. Furthermore, in line with involvement theory, we see a significant impact of product involvement in this context such as the influence of positive OCRs is stronger for high-involvement products than vice versa. Moreover, we find support for statements from brand signaling literature, that OCRs matter more for weak than for strong brands

    An Explorative Study on Sales Distribution in M-commerce

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    Despite the proliferation of studies on the sales distribution in e-commerce, little research has been conducted on the sales distribution in the m-commerce channel. This study empirically examines the sales distribution of various product categories in the mobile channel, using the large transaction data from a leading e-marketplace in Korea. Overall, transactions in the mobile channel are more concentrated to head products compared to the PC channel sales, but the pattern is inconsistent across product categories. Transactions in product categories of high average price (e.g., computers) and low purchase frequency rate (e.g., health care products) are less concentrated to head products in the mobile channel than the PC channel. The revenue distribution, however, shows the opposite. Head products generate relatively less revenue in the mobile channel than the PC channel. We provide explanations why the mixing results appear across product categories and between the distribution types
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