69,683 research outputs found
Modeling Adoption and Usage of Competing Products
The emergence and wide-spread use of online social networks has led to a
dramatic increase on the availability of social activity data. Importantly,
this data can be exploited to investigate, at a microscopic level, some of the
problems that have captured the attention of economists, marketers and
sociologists for decades, such as, e.g., product adoption, usage and
competition.
In this paper, we propose a continuous-time probabilistic model, based on
temporal point processes, for the adoption and frequency of use of competing
products, where the frequency of use of one product can be modulated by those
of others. This model allows us to efficiently simulate the adoption and
recurrent usages of competing products, and generate traces in which we can
easily recognize the effect of social influence, recency and competition. We
then develop an inference method to efficiently fit the model parameters by
solving a convex program. The problem decouples into a collection of smaller
subproblems, thus scaling easily to networks with hundred of thousands of
nodes. We validate our model over synthetic and real diffusion data gathered
from Twitter, and show that the proposed model does not only provides a good
fit to the data and more accurate predictions than alternatives but also
provides interpretable model parameters, which allow us to gain insights into
some of the factors driving product adoption and frequency of use
The perks and downsides of being a digital prosumer: optimistic and pessimistic approaches to digital prosumption
The recent evolution of usersâ position and agency in digital environments absorbs the attention of several scholars in different fields of study. Usersâ new ontological status as prosumers, simultaneously producers and consumers, and their role regarding productive paradigms has raised a lot of contrasting opinions. Different discursive techniques are employed to investigate production practices in digital worlds and are often crafted with the conventions of utopian and anti-utopian approaches. Nevertheless, the adoption of optimistic or pessimistic analytical and rhetorical strategies appears to be prejudiced towards the study of emerging online practices. In reality, the analysis of positive and negative approaches to productive paradigms in digital environments results in the detection of their limitations in reaching a comprehensive understanding of the investigated phenomena. Therefore, the adoption of a more neutral perspective is suggested, one that could potentially foster a holistic approach and therefore a broader and deeper comprehension of the analyzed phenomena
Quantifying Information Overload in Social Media and its Impact on Social Contagions
Information overload has become an ubiquitous problem in modern society.
Social media users and microbloggers receive an endless flow of information,
often at a rate far higher than their cognitive abilities to process the
information. In this paper, we conduct a large scale quantitative study of
information overload and evaluate its impact on information dissemination in
the Twitter social media site. We model social media users as information
processing systems that queue incoming information according to some policies,
process information from the queue at some unknown rates and decide to forward
some of the incoming information to other users. We show how timestamped data
about tweets received and forwarded by users can be used to uncover key
properties of their queueing policies and estimate their information processing
rates and limits. Such an understanding of users' information processing
behaviors allows us to infer whether and to what extent users suffer from
information overload.
Our analysis provides empirical evidence of information processing limits for
social media users and the prevalence of information overloading. The most
active and popular social media users are often the ones that are overloaded.
Moreover, we find that the rate at which users receive information impacts
their processing behavior, including how they prioritize information from
different sources, how much information they process, and how quickly they
process information. Finally, the susceptibility of a social media user to
social contagions depends crucially on the rate at which she receives
information. An exposure to a piece of information, be it an idea, a convention
or a product, is much less effective for users that receive information at
higher rates, meaning they need more exposures to adopt a particular contagion.Comment: To appear at ICSWM '1
Wearing Many (Social) Hats: How Different are Your Different Social Network Personae?
This paper investigates when users create profiles in different social
networks, whether they are redundant expressions of the same persona, or they
are adapted to each platform. Using the personal webpages of 116,998 users on
About.me, we identify and extract matched user profiles on several major social
networks including Facebook, Twitter, LinkedIn, and Instagram. We find evidence
for distinct site-specific norms, such as differences in the language used in
the text of the profile self-description, and the kind of picture used as
profile image. By learning a model that robustly identifies the platform given
a user's profile image (0.657--0.829 AUC) or self-description (0.608--0.847
AUC), we confirm that users do adapt their behaviour to individual platforms in
an identifiable and learnable manner. However, different genders and age groups
adapt their behaviour differently from each other, and these differences are,
in general, consistent across different platforms. We show that differences in
social profile construction correspond to differences in how formal or informal
the platform is.Comment: Accepted at the 11th International AAAI Conference on Web and Social
Media (ICWSM17
Elite Tweets: Analysing the Twitter Communication Patterns of Labour Party Peers in the House of Lords
The micro-blogging platform Twitter has gained notoriety for its status as both a communication channel between private individuals, and as a public forum monitored by journalists, the public, and the state. Its potential application for political communication has not gone unnoticed; politicians have used Twitter to attract voters, interact with constituencies and advance issue-based campaigns. This article reports on the preliminary results of the research teamâs work with 21 peers sitting on the Labour frontbench. It is based on the monitoring and archival of the peersâ activity on Twitter for a period of 100 days from 16th May to 28th September 2012. Using a sample of more than 4,363 tweets and a mixed methodology combining semantic analysis, social network analysis and quantitative analysis, this paper explores the peersâ patterns of usage and communication on Twitter. Key findings are that as a tweeting community their behavior is consistent with others, however there is evidence that a coherent strategy is lacking. Labour peers tend to work in ego networks of self-interest as opposed to working together to promote party polic
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