The Effects of Website Personalization on User Intention to Return through Cognitive Beliefs and Affective Reactions

This study developed a fine-grained, multidimensional view of perceived personalization of website design based on and extending upon previous research. Moreover, we have drawn from the vast body of research on elaboration likelihood model, the technology acceptance model (TAM), and flow theory to (i) develop an integrated model of the stimuli of personalization, and the alternative modes of influence processes which lead to the intention to continue to use a website (i.e. user intention to return); (ii) empirically test the integrated model (iii) suggest a personalization model that enhances the positive environmental and psychological determinants of user intention to return. In particular, we investigate the role of information personalization, presentation personalization, and navigation personalization in influencing the cognitive and affective determinants of the intention to continue to use a website. Our findings have important implications for Information Systems (IS) research and managerial decision making on personalization implementation issues in website design

A User-Centered Perspective on Information Technologies in Museums

Information Technology (IT) has been put forth as a reasonable way to sustain visitor interest and encourage visit repetition in museums. Therefore, IT is becoming more common in museum settings and professionals express their need for more information about how their visitors interact with these systems. This dissertation is an attempt to answer this call. We propose three essays that deal with different aspects of museums and IT from a user-centered perspective. The first essay is an attempt to determine with a free simulation experiment how IT and more particularly websites can arouse interest for museological content. The second essay relies on a field study to analyze the influence of IT on affective and cognitive reactions during a museum visit, namely perceived enjoyment, perceived authenticity and learning. In the third essay, we use focus groups and questionnaires to explore visitor expectations towards a phenomenological experience and the role played by IT in visitor experience of the past. This dissertation contributes to research by (1) advancing our knowledge of IT dedicated to the cultural heritage area, and (2) identifying and understanding visitor perceptions of hedonic systems. By proposing a set of key dimensions that could be used for IT evaluation in the cultural heritage, this dissertation also offers actionable advices to museum professionals

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

DIGITAL NUDGES FOR USER ONBOARDING: TURNING VISITORS INTO USERS

Two design recommendations (digital nudges) for decreasing user churn in mobile apps are presented. We examine commitment and personalization nudges, both of which are linked to the extant literature, in the context of a randomized online experiment with 150 participants. Our experimental study reveals that commitment and personalization cues distinctly affect consumers\u27 intention to use a mobile app. Moreover, our study demonstrates that personalization amplifies the effect of commitment cues on users\u27 intention to use a mobile app

How Old are You, Really?: Cognitive vs. Chronological Age in Technology Acceptance Decisions

With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age \u3c chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the ―young at heart‖, perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Implications for research and practice are discussed

Native advertising acceptance or avoidance : the effects of personalization and trust

The growth of native advertising seems to be increasing as rapidly as the concerns about it. Growing ethical concerns may hinder advertisers from employing native advertising freely regardless of its effectiveness. Likewise, despite the many industry studies and findings on native advertising, to date, limited academic research has explored the interplay between perceived ethical concerns and consumer response to native advertising. The purpose of this study was to investigate antecedents and consequences of native advertising avoidance and examine the effects of (1) perceived deceptiveness, (2) media trust, (3) brand trust, and (4) perceived personalization on perceived privacy concerns, ad skepticism, attitude toward the brand, ad avoidance, and purchase intention. Findings from the first study revealed significant three-way interaction effects among perceived deceptiveness, media trust, and brand trust on ad skepticism and attitude toward the brand. These findings are notable because consumers’ low perceived deceptiveness appears to be able to offset either low brand trust or low media trust. As such, identifying that native advertising is indeed advertising can enhance the effectiveness of the advertising message by lowering skepticism. Experiment 2 demonstrated significant two-way interaction effects between perceived personalization and media trust on privacy concerns, ad avoidance, and purchase intention. Specifically, consumers who had high trust in the social media in which the native ad appeared generated lower levels of perceived privacy concerns and lower levels of ad avoidance when they felt that the native advertising was highly personalized. In contrast, consumers who had low trust in the social media in which the native ad appeared reacted oppositely in that they had higher privacy concerns and higher ad avoidance when they perceived the ad as highly customized to their needs and interests. The findings contribute theoretically to our understanding of Psychological Reactance Theory and ad avoidance by demonstrating the moderating role of perceived personalization in responding to native advertising. Additionally, findings from this study provide managerial implications in that personalized advertising can offset weaknesses stemming from low media trust or low brand trust.Advertisin

Antecedents and Outcomes of Information Privacy Concerns in Online Social Networking: A Theoretical Perspective

This article attempts to contribute to the information privacy literature by providing a comprehensive theory on antecedents and outcomes of Online Social Network (OSN) users’ information privacy concerns. Based on a review of existing literature on information privacy and considering the unique characteristics of OSN setting, this paper develops a conceptual model with 14 propositions. The goal of this theory is twofold: (1) to explicate OSN provider organization’s information practices that lead emergence of users’ information privacy concerns and discuss the specific conditions under which these practices are perceived privacy issues, (2) to identify the behavioural and affective outcomes of users’ perceived information privacy concerns

User Satisfaction Research in Information Systems: Historical Roots and Approaches

User satisfaction with information systems (IS) is considered an important indicator of information systems success and has been the subject of numerous research studies since the field’s inception. In this paper, we review the user satisfaction research in the IS field. We discuss the roots of user satisfaction research as it pertains to satisfaction studies in marketing research and how these studies have been used to inform the IS context. We also discuss how the study of user satisfaction and use of the construct in IS research has evolved and matured over time. Finally, we discuss antecedents and outcomes of user satisfaction identified in IS research and provide suggestions for future research