EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesia through the distribution of online questionnaires. The PLS-SEM technique was applied to perform hypothesis testing. The results of this study showed that eWOM credibility has a positive and significant effect on consumer trust toward e-retailers and purchase intentions, but not on perceived risk. In addition, the results showed that consumer trust toward e-retailers has a positive and significant effect on purchase intention. Meanwhile, perceived risk has a negative and significant effect on purchase intention. Moreover, while online shopping experience positively moderated the relationship between perceived risk and purchase intention, online shopping experience did not moderate the relationship between consumer trust toward e-retailers and purchase intention. The findings of this study make a significant contribution both to business actors in e-commerce and to policymakers.JEL: M31

Analysis The Influence Of Trust In Online Store And Perceived Risk Towards Online Repurchase Intention

The purpose of this study was to determine the effect of trust in the online store and the perceived risk of online purchase intention towards in all consumers who never make repurchases or transactions online. The hypothesis of this study is suspected there was significant trust in the online store and the perceived risk of the online purchase intention. The population in this study was people who never make purchases online from student up with workers. Data were collected from the questionnaires. Purposive sampling method used to select the appropriate sample with 125 respondents. This study uses multiple regression analysis tests (F-test, t test, and test R2). This research resulted in several findings. The first finding is that trust in the online store has significant effect on online repurchase intention. The second is a perceived risk finding did not significantly affect the online repurchase intention. This study suggests that online store owners more interactive and creative in attracting consumers so that consumers believe the products are sold as well as minimizing the risks to be acceptable to consumers

Affecting Factors Affecting Non-Residents’ Attitude towards Online Purchase Intention in Taiyuan China

Purpose: This study examines affecting factors of non-residents’ attitudes toward online purchase intention in Taiyuan, Shanxi Province, China. Six variables were used to construct a conceptual framework: trust, subjective norms, perceived risk, perceived behavioral control, attitudes, and purchase intention. Research design, data, and methodology: The researcher applied a quantitative method (n=500) to distribute questionnaires to consumers about online purchase intention. A non-probabilistic sampling includes judgmental sampling, quota sampling, and convenience sampling. The index approved the construct validity of item-objective congruence (IOC). Cronbach's Alpha coefficient values verified each construct in the pilot test of 42 respondents. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed, including model fitting, reliability, and validity tests. Results: The results show that trust has a significant impact on online shopping attitude; subjective norm, perceived risk, perceived behavior control, and attitude all have significant effects on purchase intention. Attitude has the most significant effect on online purchase intention. Conclusion: The five hypotheses have been proven to meet the research objectives. Therefore, it is suggested that the managers of online shopping platforms should investigate consumers' attitudes toward online shopping, improve the trust mechanism, and manage risks to enhance higher purchase intention

PENGARUH KEPERCAYAAN, CITRA TOKO, RISIKO YANG DIPERSEPSIKAN, DAN PENGALAMAN BELANJA ONLINE TERHADAP NIAT BELI KONSUMEN ZALORA DI SURABAYA

The rapid development of e-commerce shows that the level of competition in e-commerce increases so that companies that conduct e-commerce must be prepared to face the competition. Companies must create the right strategy by understanding the behavior of consumers. Purchase intention can be used as indicators to predict consumer behavior. Purchase intention can represent the likelihood that consumers will plan or be willing to purchase a particular product or service in the future. This study aimed to analyze the influence of trust, store image, perceived risk, and online shopping experience on purchase intention. For this purpose, Zalora chosen to be the object of research. This study used a questionnaire to collect data, Likert scale for measuring variables, purposive sampling for sampling techniques, as well as partial test and simultaneous test to hypothesis testing with a sample of 120 respondents. The results showed that 1) trust is partially not positive significant effect on purchase intention, 2) store image is partially positive significant effect on purchase intention, 3) perceived risks partially negative significant effect on purchase intention, 4) online shopping experience partially positive significant effect on purchase intention, and 5) trust, store image, perceived risk, and online shopping experience simultaneously a significant effect on purchase intentions. This study shows that Zalora should set the right strategy to establish a good image, reducing the perceived risks of consumers, as well as change the perception of consumers who had an unpleasant experience when shopping online. Keywords: Purchase Intention, Trust, Store Image, Perceived Risk, Online Shopping Experience

The Influence of Trust and Perceived Risk on Purchase Intention in Shopee Users in Bandung Raya

This study aims to determine the effect of trust and perceived risk on the purchase intention of Shopee users in Bandung Raya. This study uses a quantitative approach with multiple linear regression analysis techniques. The population of this study are online consumers of Shopee e-commerce users who are domiciled in Bandung Raya. The research sample was 400 people aged 18-28 years. To measure the trust variable, Eka Apriliyah Tarwiyanti's trust scale is used (2018). Meanwhile, to measure the perceived risk variable and purchase intention, Fahmi Yazid's (2015) scale was used. The results showed that there was a partial influence of trust and perceived risk on the purchase intention of Shopee users in Bandung Raya. In addition, there is a simultaneous influence between trust and perceived risk on the purchase intention of Shopee Bandung Raya users

Consumer behavior: effect of brand trust on the relationship between consumer's perceived risk and intention to buy in the online shopping

The digital era disrupted many activities that have for centuries acted one way. With the introduction of internet business, a new paradigm of shopping experience and consumer behavior has emerged. As the online environment entails many possibilities for fraud, when engaging in online transactions, consumers are apprehensive to ascertain whether the online seller is trustworthy or not before the purchase. This study intends to test how two major types of online perceived risks, financial and privacy risks, make an impact upon the consumers’ online intention to buy and, to test whether the level of brand trust influences this relationship – in the context of consumer electronic products in Portugal. This research employed an empirical study using a questionnaire method to verify the hypothesis. Data were obtained from 173 consumers with previous online shopping experience. Results of the study indicate there’s a significant influence of perceived risk on Portuguese consumers’ intention to buy electronic products online. Although the present study has proved that brand trust does not have a moderate effect in the relation between the risk perceived by consumers and the intention to buy online, there was a significant difference between online shoppers’ perceived risk concerning different brands with different levels of trust. Further on, implications and limitations are discussed in this paper and, recommendations for future research are provide

THE EFFECT OF USABILITY, WEBSITE DESIGN, INFORMATION QUALITY, TRUST, PERCEIVED RISK AND EMPATHY TOWARDS CONSUMER ONLINE PURCHASE INTENTION OF SOCIAL COMMERCE SITES IN INDONESIA (CASE STUDY: LAZADA)

Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginning of a major directional change of consumer behaviour, from physical stores purchasing behaviour to online purchasing behaviour in the e-commerce industry,and this phenomena can not be separated from the role of social media especially in Indonesia. The purpose of this study was to investigate The effect of Usability, Website Design, Information Quality, Trust, Perceived Risk, and Empathy towards costumer online purchase Intention of social commerce sites in Indonesia (Case Study : Lazada). In this research, researcher used Descriptive-Quantitative method and Causal study, the tools is, Multiple Regression. This study used multiple regressions because this study used 6 variables for X variable, X/cause variable (Website Quality): Usability (X1), Website design (X2), Information Quality (X3), Trust(X4), Perceived Risk (X5), Empathy (X6), and Y/effect variable (Online Purchase Intention). The sampling technique that used in this study is Non probability Sampling, which is Purposive Sampling. This study collected data through survey by using questionnaire distributed to Indonesian respondents, 400 valid questionnaires are analyzed by using SPSS 17. The results reveals that factors significantly influencing Purchase Intention. The findings showed that empathy and trust are the most direct influential factors in predicting online purchase intention. To improve consumers online purchase intention, service providers should provide service with empathy and enhance customers’ trust. The results of study provide a valuable insight on the direct impact of website quality factors towards online purchase intention of social commerce sites in Indonesia. Keywords : Online Purchase, Purchase Intention, Social Commerce, Website Quality

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

This research extended the theory of planned behaviour (TPB) with familiarity, trust, and perceived risk to examine the consumers’ online purchase intention in Sri Lanka. Data were collected from 250 postgraduate students enrolled in eight universities and higher education institutes in Sri Lanka. Structural equation modelling confirmed the role of trust and familiarity as antecedents to customer intention. However, contrary to the expectations, perceived risk was not identified as a key determinant of customer intention. Further, among the three classical variables (attitude, subjective norm, and perceived behaviour control) of the TPB model, only attitude had a significant effect on customer intention. Amongst all the factors, trust was identified as the most influencing factor on customer intention. The extended TPB model could satisfactorily predict the customer intention with up to 46% variation of the customer intention. Keywords: Theory of planned behaviour (TPB), Ecommerce, Customer intention, Online purchase intention, Online behaviour DOI: 10.7176/IKM/9-10-04 Publication date: November 30th 201