Analyzing the Factors that Influence Consumers\u27 Adoption of Social Commerce – A Literature Review

Social commerce, the use of social media in e-commerce, has become an attractive means for companies to generate business value from consumers\u27 online social interactions. However, many e-commerce companies today are still trying to understand which factors drive consumers to participate in social commerce. While first empirical studies have examined one or more factors that influence consumers\u27 adoption of social commerce, the findings of these studies are scattered across the literature base, sometimes not transparent, and not straightforwardly comparable. To synthesize these findings, we conduct a systematic literature review. After analyzing 38 academic publications, we contribute a comprehensive and structured list of factors that influence consumers\u27 adoption of social commerce. The results of our work provide implications for future research to develop a more complete understanding of consumers\u27 adoption of social commerce. Practitioners can use our results to improve the effectiveness of their social commerce initiatives

Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities for SMEs in Malaysia. The use of s-commerce as a medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their businesses. However, according to studies conducted by SME Corp Malaysia, the usage of e-commerce and social media is still low. Attitude and self-efficacy are variables that are often used in studies related to entrepreneurs and their intention to accept a new business innovation or technology. Therefore, this study was undertaken to identify the internal factors within entrepreneurs, namely attitude and self-efficacy, which influence the acceptance and use of s-commerce among SMEs in Malaysia.

Determinants of Continuance Intention to Use Mobile Payments in China

Mobile payments as a critical service supporting mobile businesses have received significant attention from enterprises. The rapid spread of COVID-19 resulted in the closure of many restaurants, shopping malls, and supermarkets. Meanwhile, mobile payments directly replace cash payment (Yin, Gong, and Pan 2019) and change people’s consumption habits (Yin et al. 2019). Thus, it played an important role during the COVID-19 pandemic period when isolation measures were encouraged. With the booming mobile payments, the Chinese market has cultivated two giants and other mobile payments providers. In the competitive market environment, how to understand users’ requirements, enhance users’ product experience and enhance users’ stickiness is the key for enterprises to gain competitive advantages. The commercial value of mobile payments depends on the participation of more users and more using. Retaining existing mobile payment users would be subject to more attention from academic researchers and practitioners in this field. This research aims to apply the value-based adoption model (VAM), expectation-confirmation theory (ECM), and habit theory to investigate the factors affecting the usage continuance of mobile payments in China. A mixed-method approach, which combined qualitative and quantitative research, is selected for this study. Qualitative research employed the critical incident technique (CIT) method in exploratory analysis to explore the dimensions and connotations of the perceived value of mobile payments. From the perspective of user-perceived benefits, it contains five dimensions: utilitarian value, hedonic value, social value, ecological value and health value. From the perspective of user-perceived sacrifices, it includes three dimensions: risk cost, based on mobile and low-level pain of payment. Quantitative research employed structural equation modelling (SEM) to identify the factors affecting the mobile payments continuance use in China under different constructs, both habit-related factors and product-related factors (i.e., utilitarian, hedonic, social and health). Results showed that the significant factors directly affecting the intention to continue to use mobile payment services are habit and perceived utilitarian value. The findings also show that perceived hedonic value, perceived social value, and perceived health value all boost consumers’ desire to continue using mobile payments indirectly via the mediation of customers’ habits. These findings provide a direction for companies and developers of mobile payment services to encourage users’ continuance intention. The theoretical, methodological and practical contributions of this study, the generalisation aspects and limitation of this study, and the contexts of future research are discussed

A mediated model of E-WOM effects towards continuous use intention of social commerce

Electronic Word of Mouth (e-WOM) plays a significant role in influencing users’ behavioural intention in social commerce (s-commerce). Research on the influence of perceived attributes of e-WOM on continuous use intention of s-commerce is limited to users’ attitudes in continuous usage of s-commerce. However, other contextual factors like trust and commitment are very crucial in sustaining a seller-buyer relationship on s-commerce. Moreover, there has been fierce competition to retain customers and ensure continuous usage of s-commerce to gain competitive advantage. This study integrates Technology Acceptance Model (TAM) and Commitment-Trust Theory (CTT) to examine the relationship between perceived attributes of e-WOM, trust, commitment, and continuous use intention of s-commerce. The framework also examines the mediational effects of those factors and their relationships. This study adapts post-positivism paradigm and quantitative research method. Data was collected from 365 s-commerce users in Malaysia through online survey. The data was analysed using statistical analysis techniques and Structural Equation Modelling. The results showed that continuous use intention is significantly affected by perceived usefulness, ease of use, and enjoyment of e-WOM. It is also revealed that trust and commitment significantly affected continuous use intention. Meanwhile, perceived ease of use and perceived enjoyment are found to significantly influence trust. Furthermore, perceived enjoyment influenced commitment only. Additionally, trust significantly mediated the relationship between perceived usefulness, perceived enjoyment and continuous use intention. Lastly, commitment significantly mediated the relationships between perceived ease of use, perceived enjoyment, and continuous use intention. Theoretically, this study contributes by incorporating CTT and TAM to show the relationship for perceived attributes of e-WOM, trust, and commitment in the context of continuous use of s-commerce. Practically, it provides knowledge about the factors that are vital to businesses operating over the s-commerce platforms

Investigating the antecedents of customer online repurchase intention in a multichannel environment

The evolution of internet technology, rapid digitalization, and the introduction of multiple channels strongly influence the managers and researchers to discover and update how customers better interact in a multichannel environment. Therefore, in today’s multichannel environment, the question of whether multiple channels should be implemented is no longer the focus. More important is the question of how the multiple channels can be handled synergistically to maximize the customer repeat purchase behavior. The current quantitative study attempts to understand whether the role of channel integration helps in customer movement from the firm’s offline channel to the firm’s online channel. Data have been collected from a sample of 358 experienced online customers from different cities of Pakistan and analyzed through smart PLS. The results of the study confirm that the customer previous interaction with the firm offline channel significantly affects the customer perception about the firm’s online channel. Additionally, the results of the study also confirm the moderating role of channel integration and offline image in the transfer of customer perceptions form offline channel to online channel. Although each channel may offer a unique value proposition, channel integration can drive overall customer satisfaction and repeat purchase behavior in a relational, multichannel environment. Therefore, it is pertinent for the firms and managers to not only focus on their new online channel but also their performance in the offline channel to provide a better purchase experience for the customers across multiple channels. Moreover, integrating multiple channels can provide a synergy that helps the firms to achieve competitive advantage

Malaysian bilateral trade relations and economic growth

This paper examines the structure and trends of Malaysian bilateral exports and imports and then investigates whether these bilateral exports and imports have caused Malaysian economic growth. Although the structure of Malaysia’s trade has changed quite significantly over the last three decades, the direction of Malaysia’s trade remains generally the same. Broadly, ASEAN, the EU, East Asia, the US and Japan continue to be the Malaysia’s major trading partners. The Granger causality tests have shown that it is the bilateral imports that have caused economic growth in Malaysia rather than the bilateral exports

Exchange rate misalignments in ASEAN-5 countries

The purpose of this paper is to estimate the exchange rate misalignments for Indonesia, Malaysia, Philippines, Singapore and Thailand before the currency crisis. By employing the sticky-price monetary exchange rate model in the environment of vector error-correction, the results indicate that the Indonesia rupiah, Malaysian ringgit, Philippines peso and Singapore dollar were overvalued before the currency crisis while Thai baht was undervalued on the eve of the crisis. However, they suffered modest misalignment. Therefore, little evidence of exchange misalignment is found to exist in 1997:2. In particular, Indonesia rupiah, Malaysia ringgit, Philippines peso and Singapore dollar were only overvalued about 1 to 4 percent against US dollar while the Thai baht was only 2 percent undervalued against US dollar

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society

publishedVersio