419,564 research outputs found

    News Improved: NPR's Transition from Public Radio to Public Media

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    In 2007, National Public Radio adopted a multiyear plan to increase the organization's digital footprint and begin transforming itself from a public radio company to a public media company. Achieving that transformation required staff members to improve their digital skills and to understand the relevancy of NPR's digital news strategy and structure to their own work. In addition, it required a culture shift in the organization to break down barriers and encourage collaboration between radio and digital staff.NPR initiated the most comprehensive training in its history. Six hundred staff members, including reporters, producers and editors, were taught to write for the Web, create digital products including videos and photographs, and use the latest audio production tools. During the course of that massive effort, funded by a $1.5 million grant from the John S. and James L. Knight Foundation, NPR and Knight learned important lessons about conducting effective digital media skills training.These lessons are also relevant to other news organizations as they move from a single platform -- whether audio, print or video -- to a multimedia platform delivered via the Internet. In November 2010, the Knight Foundation retained TCC Group to evaluate the training with an eye toward identifying best practices for both NPR and other journalism enterprises. While the training's goal was to improve NPR's digital content and audience engagement, TCC's evaluation design focused on assessing direct outcomes -- including improvement in individual digital skills, integration of digital media throughout the organization and changes in attitudes toward digital storytelling -- and examining what factors matter most in achieving these outcomes. TCC administered a 360-degree evaluation survey to NPR staff members and conducted in-depth interviews with 18 people.Overall, the evaluation found that the Knight-funded NPR training resulted in a positive shift in individual and organizational attitudes toward digital news. Best practices to improve both individual and organizational outcomes included providing hands-on relevant training, applying it immediately and offering support after the trainin

    Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study

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    Purpose: This study aims at researching how the ethical issues raised by big data practices can be used to motivate internal CSR actions based on stakeholder engagement. Methodology: The study applies a qualitative approach based on a participant observation while the authors were doing an Internship in the innovation department at Aller Media A/S. A set of semi-structured interviews with employees of the company were conducted. Theoretical framework: Big data is analysed as an originator of issues around privacy; elements from CSR (stakeholder engagement) are analysed in order to reflect upon the managerial ethical landscape inside the organisation. Empirical foundation: In order to situate the reader a background of the company situation is provided, together with an overview of the project and the brand which is implementing the big data project. Semi structured interviews with selected managers from the company were conducted in order to get their insights around big data practices and ethical practices, The interviews were analysed in order to compare practices versus corporate structure around ethical guidance to provide the analysis’ foundation. Conclusion: The need to innovate decaying products based on printed media, drove the company to invest in big data practices to implement data-driven decision making processes. Such new technology also requires new organisational culture and high ethical standards by all involved employee, otherwise the company will still be at risk of falling into new privacy scandals as the Se&Hør scandal. Implementing a formal CSR structure based on stakeholder engagement raises as a suitable practice to litigate risks and harness the competitive advantages of big data practices.This thesis aims at showing how big data and its ethical implications impacts the structure of a traditional media company that is searching for a shift from printed to digital media. The discussion of this subject is relevant because the word big data is flooding marketing practices and other organisational practices

    Autonomy in local digital journalism: a mixed-method triangulation exploration of the organizational culture and individual moral psychology factors of digital news workers

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    2021 Spring.Includes bibliographical references.The main purpose of this mixed-method dissertation was to examine the shifting digital news industry, especially in regard to individual and organizational-level autonomy. Specifically, this work responds to calls in media ethics, media sociology, and moral ecology to better understand how organizational structure and individual moral psychology factors influence the levels digital news workers exhibit autonomy within their digital news organization. The autonomous agency of news workers is an essential indicator of how journalism work is fulfilling its role as the fourth estate in American democracy. This dissertation examined how autonomy is either inhibited or enabled by a myriad of factors in the digital news frontier. I worked with the editorial staff at a hyper-local digitally native news organization, The Golden Gate, over the course of one year. I began the research process with a participant observation period. Then a few months later the staff completed a moral psychology-based survey online. My data collection period ended with in-depth participant interviews based on the themes found during the first two phases. My data collection resulted in several themes to answer my research questions concerning the organizational structure, leadership, socialization, and autonomy of The Golden Gate. These themes included company culture (divided into several sub themes), routine and workflow (also divided into several sub themes), individual autonomy, individual processes of growth, organizational autonomy (also divided into several sub themes), and professional autonomy. The first overarching perspective I gained during this study was that the experimental hyper-local journalism model enacted by The Golden Gate digital news organization represented a new wave of digital journalism. The Golden Gate's digital product was a carefully curated newsletter representing a richer take on conveying not just their original reporting, but the story of the city. A second overarching perspective I gained during my research process was seeing the strength of how the moral psychology components informed the media sociological considerations of my research site. The moral psychology survey components teased out the ethical climates of the staff. The highest ranking ethical climate (according to the Ethical Climate Questionnaire results) for The Golden Gate was the social responsibility climate, a climate that speaks to journalistic professional norms of serving the public good. The second highest ranked ECQ was the teamwork climate. These ethical orientations stemmed in part from the company's structuring vision of an audience-first focus, but they also flowed from the staff's strong allegiance to professional journalistic norms, as deciphered from the moral psychology components of my survey. I also found support for my variables. When I examined my data on the variable of The Golden Gate's organizational structure and routines, I found that in some ways, the company practiced traditional news culture. They exemplified high levels of independence in their reporting processes. The routine of the staff needing to divide their time between traditional reporting and public relations roles, however, was where the culture of the organization shifted significantly. They also exemplified a highly collaborative and role sharing work ethic. When I evaluated the leadership structure at The Golden Gate, I found a culture where each staff member was expected to take complete ownership of their role in the company. From the top down, everyone pitched in as needed, and they were all asked to actively participate in money and workflow committees as part of their regular duties. When I evaluated levels of autonomy, The Golden Gate staff exemplified high levels of autonomous agency in nearly every area of their work. Even in collaborative moments, the staff members each contributed their unique strengths and perspectives to get stories out. The staff also expressed a high level of freedom from top-level oversight as they shaped the voicing and coverage of their city. The staff did convey, however, a tension of the audience-first focus as a major driver of what stories they would work on. I also explored future research implications for media ethics, media sociology, and moral psychology, all research paradigms that can offer rich and varied perspectives on the future of digital journalism work

    Role And Importance Of Fanpage In Promotion Of Products And Services

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    The development of information and communication technology significantly determines how enterprises conduct their activities. The use of ICT solutions is visible in each area of the functioning of enterprises, in particular in activities aimed at promotion of products and services. The aim of all promotional activities is to exercise influence on the current and future customers of a company. They involve providing customers with information to increase their knowledge about the products and services and the company itself. In today's digital economic life, in order to reach potential customers and retain the existing ones, companies have to observe and quickly adapt ICT solutions. Key ICT solutions include social media, which have had a significant impact on both the social and economic life. The growing number of social media users contributed to changes in the form and way of communicating and building mutual relations. Moreover, the final say on many issues belongs more and more often to people for whom Internet communication is an integral part of life, which undoubtedly is a clear signal that preferences of today's and future consumers are undergoing a diametrical change. This change in consumers' preferences, expectations and needs forces enterprises to use effective ways of communication and new forms of providing information to a specific target group. Social media users constitute an increasing group that often actively joins promotional activities undertaken by a company. In addition, the social media environment enables presentation of information that is characterised by high quality, elaborate content and interesting form (text, photos, animation or films). These are only some of the factors in favour of the use of social media in the promotional activity of enterprises. However, the modern reality as well as extended functionality and variety of  social media are on the one hand conducive to building and maintaining relations with customers, while on the other hand, they requires appropriate preparation of a strategy of action in a new, virtual economic world. The aim of the paper is to analyse, based on literature studies, the assumptions of enterprises' strategies of action in the social media environment, with particular reference to fanpage. Based on the results of own studies of a group of 172 Polish users of social media conducted at the end of 2015, key actions taken by users on fanpages were indicated, and significant elements influencing the proper structure of fanpage from the user's perspective were presented. Keywords: Information and communication technology (ICT), social media, fanpage, promotion, products and service

    Analisis transformasi manajemen website untuk meningkatkan daya saing di era digital

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    This research was conducted with the aim of finding out how the management of news websites within conventional television media companies carries out the transformation process to increase competitiveness in the digital era. The focus of this research problem is on changes made by the management of the tvOnenews.com website as a website that focuses on news and sports within the tvOne company to increase competitiveness in the digital era. The theories used in this research are Kotter's change management model, Grundy's types of change, Kreitner and Kinicki's organizational change factors, Holt et al.'s change readiness, Robbins and Coulter's organizational structure, John's organizational types, and Osterwalder et al.'s value proposition canvas to see the management transformation that has occurred due to digitalization and the rapid development of technology. The research paradigm used is postpositivism with a qualitative approach. The research results were obtained using interview and observation techniques with the research subjects, namely tvOne and tvOnenews.com management, who were directly involved in the process of increasing website competitiveness, as well as other data from reliable sources. The results and analysis of the research show the transformation that occurs in the management of tvOnenews.com by increasing competitiveness in the digital era

    PEMBERDAYAAN SDM OKIAGARU FARM KP. TUNGGILIS, DESA CIPUTRI, PACET, CIANJUR DALAM RANGKA PEMBUATAN VIDEO GUNA MENINGKATKAN KUNJUNGAN WISATAWAN

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    At present, the development of internet technology through social media is quite effective in providing and conveying the information we want. Skilled Human Resources are unknowingly needed in using rapidly developing technology. Because with skilled human resources, a thriving economy can be created. Okiagaru Farms is a Farmers Youth Group (KPT) led by Agus Ali Nurdin, SE as the owner and pioneer of Okiagaru Farm. The form of the organizational structure at Okiagaru Farm is a line or line organization. In running its business, Okiagaru Farm has a vision and mission that is used to achieve business goals. Vision is a series of sentences that state the ideals or dreams of an organization or company to be achieved in the future. In achieving a vision, a special program is needed that can be carried out by the company which will then become a business statement. The location, which is in the Tunggilis village area, there are many human resources who can be trained so that the regional economy can develop. HR training by making video profiles with digital cameras is expected that HR in the area can be proficient in using cameras for various activities for documentation and publication in the area

    Television production: configuring for sustainability in the digital era

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    Over recent years leading independent television production companies in the UK and internationally have become prime targets for corporate activity and many have been subject to takeover, often by US media groups. Why is it that nurturing the development of television production companies which achieve scale but, at the same time, remain independent appears to be so challenging? This article considers which factors are crucial to the success of television production businesses and argues that, aside from the ability to make compelling content, two key variables which strongly affect commercial success and sustainability in this sector are, first, effective management and exploitation of intellect property rights (IPRs) and, second, scale and configuration of activities. Focusing primarily on the latter, it analyses how changing technological and market conditions are affecting the advantages conferred by size and by adopting differing cross-ownership configurations thus, in turn, fuelling current processes of industrial re-structurin

    Could it Be Sunny in Philadelphia?

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    The Philadelphia Media Network--the serious broadsheet Inquirer, scrappy tabloid Daily News and digital hub Philly. com--has been the poster child for newspaper ownership turmoil over the past decade. A half-dozen separate owners have shepherded a half-dozen separate strategies, all while the business for major metro papers, including those in Philadelphia, was facing dramatic digital disruption and revenue declines. Enter Gerry Lenfest, a local cable network owner- turned-major philanthropist, who found himself as the sole owner looking for a better path forward. In January, the 85-year-old Lenfest announced a complex nonprofit/for-profit hybrid structure he believes will give PMN a fighting chance, both at survival after he's gone and at helping to solve the news industry's shared challenges. Lenfest donated PMN to a newly created Institute for Journalism in New Media, which is housed under the Philadelphia Foundation, and gave 20millionasseedmoneytohelpgettheinstituteofftheground.Thegoalistogrowtheendowment(tothetuneof20 million as seed money to help get the institute off the ground. The goal is to grow the endowment (to the tune of 100 million) to fund a potentially wide array of initiatives, including research and development of digital delivery models and specific public-interest journalism projects at PMN and beyond. The institute and PMN are managed by separate boards with separate missions and marching orders. While PMN is complex and still in an early stage, potential lessons can be learned about its component parts that could be applicable for other newspaper owners, publishers and funders

    Multichannel in a complex world

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    The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content. A good multichannel strategy and execution is increasingly becoming essential to marketers and customer experience professionals from every sector. This report seeks to identify the key issues, challenges and opportunities that surround multichannel and provide some best practice insight and principles on the elements that are key to multichannel success. As part of the research for this report, we spoke to six experienced customer experience and marketing practitioners from large organisations across different sectors. In Multichannel Marketing: Metrics and Methods for On and Offline Success, Akin Arikan (2008) said: ‘Because customers are multichannel beings and demand relevant, consistent experiences across all channels, businesses need to adopt a multichannel mind-set when listening to their customers.’ It was clear from the companies interviewed for this report that it remains challenging for many organisations to maintain consistency across so many customer touchpoints. Not only that, but the ability to balance consistency with the capability to fully exploit the unique attributes of each channel remains an aspiration for many. The proliferation of devices and digital channels has added complexity to customer journeys, making issues around the joining up of customer experience and the attribution of value of key importance to many. Whilst senior leaders within the organisations spoken to seem to be bought in to multichannel, this buy-in was not always replicated across the rest of the organisation and did not always translate into a cohesive multichannel strategy. A number of companies were undertaking work around customer journey mapping and customer segmentation, using a variety of passive and actively collected data in order to identify specific areas of poor customer experience and create action plans for improvement. Others were undertaking projects using sophisticated tracking and tagging technologies to develop an understanding of the value and role of specific channels and to provide better intelligence to the business on attribution that might be used to inform future investment decisions. A consistent barrier to improving customer experience is the ability to join up many different legacy systems and data in order to provide a single customer view and form the basis for delivery of a more consistent and cohesive multichannel approach. Whilst there remain significant challenges around multichannel, there are some useful technologies allowing businesses to develop better insight into customer motivation and activity. Nonetheless, delivery of seamless multichannel experience remains a work-inprogress for many

    Newspapers Turning Ideas into Dollars: Four Revenue Success Stories

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    The report follows a year-long effort to identify newspaper successes in the search for new business models. This report analyzes four such dailies -- the Naples (Fla.) Daily News, the Santa Rosa (Calif.) Press Democrat, the (Salt Lake City) Deseret News, the Columbia (Tenn.) Daily Herald -- whose executives explained, in detail, the motivation and strategy behind their experiments and shared internal data about the results. Their innovations-ranging from sales force restructuring to rebranding the print product to web consulting for local merchants-are generating significant new income
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