Competition between demand-side intermediaries in ad exchanges

Online advertising constitutes one of the main sources of revenue for the majority of businesses on the web. Online advertising inventory was traditionally traded via bilateral contracts between publishers and advertisers, vastly through a number of intermediaries. However, what caused an explosion in the volume and, consequently, the revenue of online ads was the incorporation of auctions as the major mechanism for trading sponsored search ads in all major search engines. This reduced transaction costs and allowed for the advertisement of small websites which constitute the majority of Internet traffic. Auction-based markets were harder to establish in the display advertising industry due to the higher volume of inventory and the pre-existence of traditional intermediaries, often leading to inefficiencies and lack of transparency. Nevertheless, this has recently changed with the introduction of the ad exchanges, centralized marketplaces for the allocation of display advertising inventory that support auctions and real-time bidding. The appearance of ad exchanges has also altered the market structure of both demand-side and supply side intermediaries which increasingly adopt auctions to perform their business operations. Hence, each time a user enters a publisher's website, the contracted ad exchange runs an auction among a number of demand-side intermediaries, each of which represents their interested advertisers and typically submits a bid by running a local auction among these advertisers.Against this background, within this thesis, we look both at the auction design problem of the ad exchange and the demand-side intermediaries as well as at the strategies to be adopted by advertisers. Specifically, we study the revenue and efficiency effects of the introduction and competition of the demand-side intermediaries in a single-item auction setting with independent private valuations. The introduction of these intermediaries constitutes a major issue for ad exchanges since they hide some of the demand from the ad exchange and hence can make a profit by pocketing the difference between what they receive from their advertisers and what they pay at the exchange. Ad exchanges were created to offer transparency to both sides of the market, so it is important to study the share of the revenue that intermediaries receive to justify their services offered given the competition they face by other such intermediaries. The existence of mediators is a well-known problem in other settings. For this reason, our formulation is general enough to encompass other areas where two levels of auctions arise, such as procurement auctions with subcontracting and auctions with colluding bidders.In more detail, we study the effects of the demand-side intermediaries' choice of auction for three widely used mechanisms, two variations of the second-price sealed-bid (known as Vickrey) auction, termed PRE and POST, and first-price sealed-bid (FPSB) auctions. We first look at a scenario with a finite number of intermediaries, each implementing the same mechanism, where we compare the profits attained for all stakeholders. We find that there cannot be a complete profit ranking of the three auctions: FPSB auctions yield higher expected profit for a small number of competing intermediaries, otherwise PRE auctions are better for the intermediaries. We also find that the ad exchange benefits from intermediaries implementing POST auctions. We then let demand-side intermediaries set reserve (or floor) prices, that are known to increase an auctioneer's expected revenue. For issues of analytical tractability, we only consider scenarios with two intermediaries but we also compare the two Vickrey variations in heterogeneous settings where one intermediary implements the first whereas the other implements the second variation. We find that intermediaries, in general, follow mixed reserve-price-setting strategies whose distributions are difficult to derive analytically. For this reason, we use the fictitious play algorithm to calculate approximate equilibria and numerically compare the revenue and efficiency of the three mechanisms for specific instances. We find that PRE seems to perform best in terms of attained profit but is less efficient than POST. Hence, the latter might be a better option for intermediaries in the long term.Finally, we extend the previous setting by letting advertisers strategically select one of the two intermediaries when the latter implement each of the two Vickrey variations. We analytically derive the advertisers' intermediary selection strategies in equilibrium. Given that, in some cases, these strategies are rather complex, we use again the fictitious play algorithm to numerically calculate the intermediaries' and the ad exchange's best responses for the same instances as before. We find that, when both intermediaries implement POST auctions, advertisers always select the low-reserve intermediary, otherwise they generally follow randomized strategies. Last, we find that the ad exchange benefits from intermediaries implementing the pre-award Vickrey variation compared to a setting with two heterogeneous Vickrey intermediary auctioneers, whereas the opposite is true for the intermediaries.<br/

Clientless Lawyers

Class counsel and prosecutors have a lot more in common than scholars realize. These lawyers have clients, but their clients are diffuse and lack a formal decisionmaking structure. Because of the nature of their clients, class counsel and prosecutors have to make decisions for their clients that one would ordinarily expect clients to make—and indeed that legal ethics rules would expressly require clients to make in other contexts—such as decisions concerning objectives of representation or whether to settle or plead guilty. Both complex litigation and criminal law scholars recognize that these lawyers’ self-interests diverge from their clients’ interests. But the complex litigation and criminal law literatures discuss the ensuing accountability problem solely in their own spheres. This article considers the insights about accountability that complex litigation can learn from criminal law. More specifically, the article argues that although there are real differences between the two systems, these differences do not justify the completely different approaches to accountability that the two contexts employ. Rather, the comparison suggests that internal checks within class counsel’s firm, between plaintiffs’ firms, or between third-party funders and class counsel can improve accountability, much as internal checks improve accountability within some prosecutors’ offices

Green Power for Africa: Overcoming the Main Constraints

Inadequate power supply in sub-Saharan Africa (SSA) means that only 37 per cent of sub-Saharan Africans have access to electricity. Those with access are prone to experience problems with regular power outages. In many sub- SSA countries, electricity access rates are decreasing because electrification efforts are slower than population growth. In recent years, however, some SSA countries have demonstrated that with political will and opportunities for appropriate finance, access to electricity can be accelerated. Alongside increased awareness in the international development community of the importance of energy for human development, the requirement for energy to be ‘green’ means that calls for the provision of clean, renewable energy sources cannot be ignored. The authors of this IDS Bulletin provide insights from power systems engineering, macroeconomics, microeconomics, and political economy on how to overcome constraints to green electricity in Africa. One of the biggest contributions of this issue is that is allows a dialogue between academics and practitioners that would not normally be published in the same journal. What also emerges as an underlying thread is the essential role of donors to achieve sustainable energy for all in Africa. The contributions to the IDS Bulletin underline the enormity of the clean electrification challenge in Africa, and demonstrate the benefits of a multidisciplinary approach where technical, economic, and political perspectives are involved in the design of interventions

The Effects of the Environment and Corporate Governance on Illegal Cartel Activity

Illegal corporate activity, including the price fixing activity of two or more firms through cartels, costs the global economy billions of dollars a year, yet its causes are neither well studied nor well understood in organizational literature. This thesis explores possible external and internal antecedents of illegal cartel activity through the management lenses of resource dependency theory and agency theory and the criminological theory of anomie in the examination of the research question “Why do corporations engage in illegal activity?” I posit that illegal international cartel activity is influenced by the environment in which the organization finds itself, moderated by corporate governance mechanisms of the firm, namely Board scanning. In tandem, I consider potential internal drivers of illicit corporate behaviour, suggesting that illegal activity, undertaken as a result of a gap between organizational goals and the inability to achieve them through legal means (anomie), is impacted by the control mechanisms that the owners of corporations and their agents impose on the CEO and managers of the organization. I explore these proposed antecedents of illegal cartel activity both quantitatively and qualitatively. For the quantitative analysis, I create a matched sample of 296 observations of international firms, covering illegal cartel activity that spans 40 years drawn from a proprietary database containing information on all known international cartels from 1990 to 2008. The qualitative analysis includes first-person, semi-structured interviews with international experts in the area of illegal cartel activity. I take a realist approach, comparing the interview data obtained from each individual with responses elicited from other interviewees, linking the qualitative data directly to the constructs used in the quantitative data analysis. I find support in the environmental analysis for the Board scanning moderated effects of industry profits and dynamism on illegal cartel activity. The analysis of the internal variables demonstrate that while Board level variables such as control method and percentage of outside directors predict illegal corporate activity and CEO control methods, CEO level variables do not predict illegal corporate activity, nor do they mediate Board control as it pertains to illegal corporate activity. My research highlights the impact of the scanning and control mechanisms at the highest levels of the organization on illegal corporate behaviour. In so doing, I find that the influence of the Board on the organization’s environment is subtle, yet palpable and produces within the organization the conditions where innovation to achieve the perceived wants of the shareholders is implicitly encouraged. I put forward this research as a first step in considering illegal corporate activity in a way that encompasses external influences and internal organizational control mechanisms in a new and innovative manner and as a tool to help both researchers and practitioners better understand how organizational deviance, as manifested through illegal corporate activity, can be prevented

Revealing Options

Legal scholars are beginning to explore how the options template, borrowed from finance, can be applied to legal problems outside the realm of finance. This Article uses the options framework to add a new, intermediate entitlement form to the property rule/liability rule schema pioneered by Guido Calabresi and Douglas Melamed. Building on a fascinating but underused literature on self-assessed valuation mechanisms, I propose an entitlement form that would require entitlement holders to create options for others (or for their future selves). These entitlements subject to self-made options, or ESSMOs, are capable of powerfully and elegantly addressing one of the most intractable problems in property theory - unknown subjective valuations. By requiring a party to package her subjective valuation in the form of an option - that is, a revealing option - the ESSMO dodges the primary problems associated with property rules and liability rules while harnessing advantages of each. The real payoff of this approach comes in dynamic, multiparty commons settings. Extending my earlier work, I show how the ESSMO can transform environmental controls, land conservation, and aesthetic controls in private neighborhoods. I also illustrate how revealing options can address intertemporal collective action problems in institutions, as well as time-inconsistent preferences in individuals (such as the smoker who wishes to quit)

How Effective is the Invisible Hand? Agricultural and Food Markets in Central and Eastern Europe

Since the seminal work of Adam Smith, markets have been considered an efficient tool for co-ordinating the behaviour of economic agents. The basic characteristic of a market economy is that the complex system of interaction among individuals is not centrally coordinated. Under the assumption of profit and utility maximisation (and a whole set of assumptions about the institutional framework), relative prices and their change over time provide the signals that guide, like an invisible hand, the allocation of resources, i.e., the structure of production and the intensity of input use in the various production processes. They do this by co-ordinating the activities of economic agents, i.e., of resource owners, producers, intermediaries, traders, and consumers. After system change in the former Soviet Union and in Central and Eastern Europe (CEE) central economic planning had to be replaced by other forms of co-ordination. The general direction in all transition countries was towards a market economy, but the speed and depth of reforms towards an environment in which markets can evolve differed largely between countries, sectors and between different phases during the past 15 years. IAMO Forum 2005 focuses on this development and discusses the functioning of markets, the requirements for this, and the advantages and disadvantages of other co-ordination mechanisms under different environments in the agricultural and food sectors in Central and Eastern Europe. CEE agri-food markets deserve researchers' and policy makers' attention for several reasons. Two of them regard the high demand for support to policy decisions that aim to stimulate economic and social development in the region. In most CEE countries, the significance of the agricultural and food sector is relatively high with respect to income and employment. In particular, rural areas can benefit from the development of this branch of the economy. Also, there is marked indication that agri-food markets in CEE are not ensuring exchange as frictionless as possible. This means that large benefits can be expected if potential improvements of the economic environment are implemented and if individual agents adapt optimally to that environment. Another motivation for economic research on transition countries is that we are looking at a huge region that started almost as a vacuum with regard to institutional settings. This means that a wide range of substantially different settings were introduced in the respective countries, and were only weakly confined by political rigidities or path dependencies. From a distant perspective, the repeated fundamental shifts in recent economic policies almost evoke the impression of a trial and error approach. The consequences of distinctively different options (across countries and periods) can be observed in a way almost similar to a laboratory situation. Such unique opportunity has attracted economists, particularly those interested in institutional economics, to conduct research on CEE. However, this also means that the experiences made in CEEC can enhance the general understanding of what markets can do and what the limitations of market coordination are. This volume contains selected contributions presented at IAMO Forum 2005 and gives an overview of the major topics discussed there. Partial analyses of specific economic problems usually abstract from the general economic framework which is assumed to be more or less constant as expressed in ceteris paribus clauses. Oftentimes, the set of institutional conditions is even assumed to be sufficiently well-described by the framework used in neoclassical models. Particularly for transition countries, this has frequently led to spurious results because crucial aspects of the framework actually in place were not considered, and sometimes were not even thought of. An extreme and very obvious example is the neglect of the effects of the replacement of monetary by nonmonetary exchange in phases of a barter economy. There is no generic approach to avoid unintended omission of crucial framework conditions, but it must generally be emphasised that a broad look at the various interdependent markets and at the entire socioeconomic context of a country is needed before going into detail. Descriptive analyses of the situation in various markets form part of such a broad look. The contributions of POPP, FERTÃ et al., WILKIN et al., and HEIN in the chapter Selected analyses from CEEC provide excellent examples, and focus on market developments in new EU member countries. On the one hand, the papers show the heterogeneity of problems e.g. due to largely differing farm structures. On the other hand, several common patterns can be observed: The market shares and power of large processors and retailers (hypermarkets, etc.) are increasing. Also, international (especially intra-EU) trade in commodities has increased in response to CAP-induced price harmonisation. Both tendencies weaken the market position of farmers, particularly small entities which cannot supply in volumes sufficient for large processing and trade firms. Within the food industry concentration increased as many smaller firms could not comply with EU processing standards and had to quit the market. The increased size and specialization of large producers, as well as of large processors, made many of those firms co-ordinate business with each other through long-term contractual agreements rather than by relying on spot markets. This tendency is very distinct in the fruit and vegetable sector, as WILKINâs contribution describes. Two contributions draw attention to the institutional framework itself, mainly by looking at circumstances which prevent market allocation from leading to an optimal outcome. HOBBS describes factors that impede investment and growth by drawing on transaction cost economics. Situations typical for transition countries are highlighted where e.g. transparency is not sufficient or the existence and reliable enforcement of contract or corporate law are not guaranteed. NUPPENAU stresses the need for the appropriate and precise formulation of land property rights, which should evoke a balance between governance and exclusion. The importance of appropriate and reliable institutions to avoid flaws is emphasised. But even with suitable institutions, transaction costs cannot be reduced to zero. The main reason for this is that since agents may gain form a head start of information, incentives to reveal their knowledge are quite restricted. Furthermore, some of the information required to make correct decisions is not available. This especially concerns information regarding all future contingencies. An uncertain future and the asymmetric distribution of information impose special problems when decisions have long-term effects and agents are linked together through investment decisions. This offers possibilities for opportunistic behaviour, i.e., when an agent behaves in a way that allows him to extract rents from the partners' activities. The friction induced in such situations may result in a market outcome that is biased by transaction costs. Mitigating this bias should be a goal of public policy but it is also in the interest of (at least some of the) private agents involved. This issue is discussed in more detail in the papers dealing with alternative governance structures. A number of contributions to IAMO Forum highlight approaches for measuring the well-functioning of markets. While studies that aim to directly measure transaction costs are very rare and are necessarily limited to comparing only very specific portions of transaction costs, most studies focus on indirect indicators. These usually start from the idea that in a well-functioning, competitive market any supply or demand shocks are reflected in price changes, not only in the particular market where the shock occurs but also in other, related markets, i.e., in different locations or at different stages of the production and marketing chain. Consequently, an approach for assessing the functioning of markets is to compare price differentials with processing-, marketing- or transfer-costs, or â since these costs are usually difficult to quantify â to observe price differentials over time. Accepting the assumption that the costs reflected by price differentials are more or less constant (or stationary) over the observed time span, any additional price changes or a lack of price co-movement is interpreted as an indication for insufficiently connected or insufficiently functioning markets. Three contributions in the chapter Analytical approaches for measuring market efficiency describe analyses which mainly focus on the vertical dimension, i.e., between market stages. BOJNEC, in his descriptive price analysis for several agricultural products in Slovenia since 1991, finds a heterogeneous development of the farm gate/consumer price spread: The processing and marketing margins increased for wheat and beef while they declined for grapes (processed to wine), sugar and poultry. BRÃMMER and ZORYA, as well as BAKUCS and FERTÃ, use cointegration analysis to describe the degree and nature of vertical price integration in the Ukrainian wheat market and the Hungarian pork market, respectively. Both studies find that price changes are transmitted vertically, that there is a tendency to "correct" any deviations from some underlying equilibrium price-relationship. However, such error correction mechanisms are found not to be a constant, universal force. In the Hungarian paper, it could only be found for a sub-period of the observed time span, excluding the highly volatile early 1990s. Also, equilibrium was found to be achieved by adjustment of farm gate prices only while the retail prices were found to be exogenous, i.e., not responding to any disequilibrium. The paper on Ukraine shows that adjustment processes between wheat and wheat flour prices cannot be sufficiently described by a constant error correction mechanism for the period 2000 to 2004. In fact, four different regimes of adjustment processes were found to have been in force, reflecting particular phases of largely differing market situations and political interventions. The functioning of markets depends on several crucial conditions. One of these conditions concerns the availability of information. Only if agents have perfect and complete information will the exchange lead to an outcome in which no individual can be better off without reducing the welfare of others. However, in the real world this condition regarding information is not fulfilled. Information is not perfect, since the future cannot be predicted with certainty. Incomplete information results from, first, not all information being revealed, and second, individuals not possessing the mental capacity to collect and process all information. Moreover, because of its asymmetric distribution, information can be regarded as a resource that can be exploited by agents. This means that there are incentives to hamper the diffusion of information to the public domain. In general, the more uncertain the future is and the more information is tacit, the worse markets will function, and the more beneficial become alternative mechanisms of coordination. Three papers dealing with this issue of organisational choice. HANF focuses on governance structures within supply chain networks that are appropriate for allowing an optimal flow of information between the involved individuals while retaining the necessary hierarchy for efficient implementation of strategic decisions. MAACKâs analysis shows that there is strong mutual interest between producers and processors of berry fruits to reduce marketing and procurement risk, respectively. This can be achieved by switching from spot market exchange to contractual supply agreements. A prerequisite for such agreements is that a well-balanced distribution of risks and risk premiums between the farmer and processor is implemented. This means that processors, who â facing a multitude of small producers â are used to opportunities for exerting market power, have to agree to cover part of the production risk through appropriate contractual clauses. Finally, BALINT looks at the various marketing channels used by Romanian farmers and finds that a self-enforcing dualism exists. For commercially-oriented farmers who can supply large quantities, marketing directly to traders, wholesalers and processors is most favourable and involves relatively low transaction costs. Although this form of supply-relationship is usually not based on contractual agreements, it can still be characterised by a certain stability over time. In contrast, small farmers whose production does not considerably exceed the subsistence level incur relatively high (per unit) transaction costs in selling their produce on local markets and to other farmers. Another aspect of organisational choice is the question of whether ownership of production factors is transferred or only the right to use them temporarily. The uncertainty of future developments implies that the possession of resources cannot be only regarded from the point of view of income generation at a certain point in time. With perfect foresight, there is no difference whether a factor is rented or purchased, because the remuneration would be the same. This perfect substitutability is no longer given when the future is uncertain. Income generation, then, is only one feature of ownership. Additional aspects such as insurance, wealth, and speculation as motivations for possession affect the value of ownership and thus shift the demand and supply curves of the factor. HURRELMAN picks up this issue in her analysis of the Polish land market and shows the impact of additional grounds for valuing property on the decision to rent or to buy land. Uncertainty may also affect the specialization of factor use. Allocating a factor of production to different production activities reduces the risk of income instabilities, but at the cost of specialization gains through economics of scale. Moreover, the decision on income combination is â besides risk â affected by a complex interaction of other determinants. GLAUBEN et al., analyse these interactions for the case of part-time farming in China and show how the decision of income combination is affected by household characteristics, human capital and other variables. Incomplete and imperfect information not only causes individuals to choose optimal governance modes, often it is also understood as a call for government intervention. The selected papers in the chapter on policy intervention plead for careful selection and coherent implementation of policy instruments. BENNER, as well as KUHN, highlight the significance of information diffusion and argue in favour of government intervention in this area. However, both emphasise that these interferences should be used carefully and be adjusted to specific market failures. Both argue that setting up information systems would improve the functioning of markets. BENNER also discusses possible negative impacts if governments that engage in setting up and enforcing product and process standards try, at the same time, to foster a sector like agriculture through support in marketing. The latter activity affects the governmentâs (crucial) credibility in the first activity. KUHN points to negative welfare effects and budgetary requirements of an intervention system which is implemented to increase price stability. Moreover, when a government intervenes in market allocation or intends to provide rules that should facilitate the exchange on markets, it has to take into account that the new regulation has to be implemented in a coherent manner. This requires the various policy regulations and institutional settings to be complementary and not cause frictions which hamper the functioning of the system. LERMAN and SHAGAIDA highlight this aspect in their discussion of the Russian land market, where bureaucracy and high costs for the registration of property rights can be regarded as a major cause of the low number of land transactions. However, since economic activities take place in a dynamic environment, the comparative static point of view may lead to inappropriate policy formulation. WANDEL discusses this aspect in the context of competition policy. From a comparative static point of view, market power has to be assessed negatively because of the distortions of resource allocation. However, monopoly profits are an indicator of extra rents and thus provide incentives for market entry. On the one hand, this thread may lead to special pricing schemes and/or to the accelerated development of technological change so that a monopolist can consolidate its market position. But it is possible, on the other hand, that market entry may in fact happen. In this case, one would observe structural change, which would be accompanied by an improved use of resources. This in turn means that competition policy should not be oriented towards an optimal market structure but towards the facilitation of market entry so that competition can discover market opportunities and determine the optimal structure of the market. The present volume shows the wide range of interesting and controversial topics that are concerned when looking at co-ordination, particularly on markets in CEE agri-food sectors. It remains a hope that the heterogeneity and dynamics of the developments will decrease as successful constellations of framework conditions, organisational choices and individual behaviour become more and more obvious and widespread in the region. Conversion to sustainable, balanced patterns might take place, but this cannot be taken for granted. However, chances for such development are better the more stable and balanced political developments, as well as international co-operation, become. We hope that the academic community will contribute towards such goal.Agribusiness, Community/Rural/Urban Development, Industrial Organization, International Development, Labor and Human Capital, Land Economics/Use, Political Economy,

Institutions in Informal Markets

The central questions that motivate this work, concern with understanding how do informal markets function outside the formal contract and property rights framework, and in doing so, what kinds of institutions do these markets develop. I attempt to answer these questions through case studies of three markets in India, namely, footwear cluster in Agra, coal-mines mafia in Dhanbad, and sex work (prostitution) in New Delhi. Locating the study of informal markets and institutions in broad literature of law and development, the thesis advances policy suggestions that would be useful in a general context of developing countries and their unregulated markets. More than 90% of Indian workforce is informal, thus making it a very important economic impulse to be examined. Through primary fieldwork, I collect data in three Indian markets, and understand the micro-institutional framework that guides the functional order of transactions that lie ‘outside the law.’ In general, my findings reveal that every informal market is hinged on an intermediary, who in absorbing the otherwise high transaction costs at a price, affords stability to the market. For relevant policy interventions therefore, it is crucial that the intermediating institutions are examined carefully. At a general level, the thesis narrates the importance of understanding local institutions in presence of global blueprints of law reforms. If law is an effective tool for development, then it has to adequately appreciate the heterogeneous institutions located within the market frameworks

Advances in the sociology of trust and cooperation: theory, experiments, and field studies

The problem of cooperation and social order is one of the core issues in the social sciences. The key question is how humans, groups, institutions, and countries can avoid or overcome the collective good dilemmas that could lead to a Hobbesian war of all against all. Using the general set of social dilemmas as a paradigmatic example, rigorous formal analysis can stimulate scientific progress in several ways. The book, consisting of original articles, provides state of the art examples of research along these lines: theoretical, experimental, and field studies on trust and cooperation. The theoretical work covers articles on trust and control, reputation formation, and paradigmatic articles on the benefits and caveats of abstracting reality into models. The experimental articles treat lab based tests of models of trust and reputation, and the effects of the social and institutional embeddedness on behavior in cooperative interactions and possibly emerging inequalities. The field studies test these models in applied settings such as cooperation between organizations, informal care, and different kinds of collaboration networks. The book will be exemplary for rigorous sociology and social sciences more in general in a variety of ways: There is a focus on effects of social conditions, in particular different forms of social and institutional embeddedness, on social outcomes. Theorizing about and testing of effects of social contexts on individual and group outcomes is one of the main aims of sociological research. Modelling efforts include formal explications of micro-macro links that are typically easily overlooked when argumentation is intuitive and impressionistic Extensive attention is paid to unintended effects of intentional behavior, another feature that is a direct consequence of formal theoretical modelling and in-depth data-analyses of the social processe