Public Media and Political Independence: Lessons for the Future of Journalism From Around the World

Profiles how fourteen nations fund and protect the autonomy of public media via multiyear funding, public-linked funding structures, charters, laws, and agencies or boards designed to limit political influence and ensure spending in the public interest

Compulsory loyalty? Accountability, citizenship and the BBC

Este artigo localiza os debates contemporâneos sobre governança e accountability de serviços públicos de televisão e radiodifusão no contexto dos debates no Reino Unido sobre a renovação do Canal BBC. Parte-se da noção sugerida por Warnock (1974) de accountability como o fornecimento de informação e a habilidade de exercer sanções e das distinções propostas por Hirschman (1970) e Thompson (2003) entre saída, voz e lealdade e formas de governança hierárquica, de mercado e de rede. Como accountability pode ser exercida em contextos definidos por Hirschman e Thompson e qual é o papel da confiança (O’Neill, 2002)? Em oposição ao modelo “forte” da concepção normativa de consumidor (Peacock 1986, Potter 1988, Sargant 1992 e 1993) como um usuário capaz de fazer com que instituições se mantenham responsivas em um mercado em bom uncionamento, em serviços de radiodifusão o cidadão é concebido (de acordo com Marshall 1981) meramente como um objeto “fraco” da distribuição de bem-estar ao invés de um agente ativo capaz de manter os difusores responsivos. Em conseqüência, as propostas do governo britânico para um novo modelo de governança da BBC talvez sejam consideradas inadequadas para atender demandas contemporâneas para melhorar a accountability de serviços públicos

“Please send us your money”: The BBC’s evolving relationship with charitable causes, fundraising and humanitarian appeals

Fundraising for charitable causes has had a key place in the BBC’s schedule since the earliest days of the corporation and the establishment of the weekly radio appeal. As new forms of fundraising through high-profile media events developed in the 1980s, raising unprecedentedly large sums for charity, the BBC had to adjust the way it negotiated with good causes and audiences. These changes coincided with professionalization and rapid growth of the NGO sector, which sought to elicit funds from a wider public using innovative techniques and new ways of reaching out through the media. This article uses internal BBC documents to examine how, against this rapidly changing background, the organization navigated the rules behind broadcasting of appeals. This includes the way that the BBC interacted with the Disasters Emergency Committee that had been established in the 1960s to provide an interface between broadcasters and charities to oversee exceptional fundraising for international causes. In some cases, the BBC faced difficulties in reconciling its duty to educate audiences about charitable causes with the fundraising imperative which relied on TV extravaganzas. In other cases, the BBC confronted the question of whether it was hosting a global fundraising event or simply covering an event organized by others. These kinds of emerging challenges which arose out of new innovations in fundraising via broadcasting produced interesting debates that are still evolving both within the charitable sector and in the way it relates to the media. The BBC’s role within this ecology provides some illuminating insights about the issues connected with raising funds for humanitarian causes

Delivering a Public Service? The BBC Asian Network and British Asian audiences.

This thesis examines how minority ethnic producers employed by the BBC Asian Network, the BBC’s only ethnic specific digital radio station, construct a distinctive audience for the broadcaster. The study looks at the challenges, barriers and conflicts that have emerged as a consequence of BBC strategic attempts to make the radio station relevant for younger British Asian listeners. This research sets out to fill a gap regarding the experiences of ethnic staff working within a public service remit. This type of study is necessary because evidence suggests the number of Black, Asian and minority ethnic staff working in the media remain small and this impacts the views articulated in the media. The study combines a production studies approach with a grounded theory framework for the analysis of thirty in-depth interviews with editors, producers and presenters working at the BBC Asian Network. Three different audience strategies are examined from the perspective of staff working at the station: 2006 young strategy, 2009 friend of the family and 2016, young digital native. What is also exposed through the in-depth interviews is the existence of an internal divide between two groups of minority ethic staff; the older traditional British Asian staff members who are concerned about the dilution of ‘Asian’ identity, and the younger group, comprised of third or fourth generation British Asians, who are likely to be integrated and better placed to promote a broad vision of British Asian identity. The interviews illustrate that a rigid gatekeeping system limits the dissemination of original journalism about the British Asian communities because the wider BBC ignores or marginalises the expertise and stories pitched by minority ethnic journalists working at the BBC Asian Network. Therefore, this thesis evaluates how the BBC as a public service broadcaster, articulates and manages issues pertaining to race and ethnicity within the organisation. The study is significant and timely, because the BBC as a public service broadcaster, is under increased pressure since the Charter Renewal in 2016, to demonstrate that it is taking diversity seriously, and meet its own self-imposed diversity initiatives; in terms of the recruitment of staff from minority backgrounds, both on-air and behind the scenes, and improve the representation of minority groups in content. This study explores the BBC’s endeavours to attract minority listeners through music, news and programme content on the contemporary BBC Asian Network. The study focuses upon a period of time between 2006 and 2018

The most creative organization in the world? The BBC, 'creativity' and managerial style

The managerial styles of two BBC directors-general, John Birt and Greg Dyke, have often been contrasted but not so far analysed from the perspective of their different views of 'creative management'. This article first addresses the orthodox reading of 'Birtism'; second, it locates Dyke's 'creative' turn in the wider context of fashionable neo-management theory and UK government creative industries policy; third, it details Dyke's drive to change the BBC's culture; and finally, it concludes with some reflections on the uncertainties inherent in managing a creative organisation

"A step into the abyss" Transmedia in the UK Games and Television Industries

This article uses a media industries studies perspective to investigate the current state of transmedia production in the UK. Analysing the discursive statements of a range of industry participants from both UK television and games industries, the article reveals a series of contradictions and misunderstandings that may be limiting the effectiveness of multi-platform projects. By comparing overlapping discursive patterns around attitudes to risk, measures of success, authorship between the two industries, and repeated concerns over the balance of creative and commercial imperatives, the article argues that existing hierarchies of power between media industries threaten to derail future convergence

From television to multi-platform: less from more or more for less?

This article examines economic aspects of convergence and of multi-platform expansion in the media sector. Focusing on television broadcasters in the UK, it analyses the recent migration of conventional media towards multi-platform strategies and asks whether digitization is making content delivery more resource–intensive than before or whether it is facilitating greater efficiency. Findings suggest that adaptation to a multi-platform outlook on the part of conventional media requires investment in staffing and re-versioning of content. Funding this, especially in a period of economic downturn, has encouraged a more selective approach towards content, with concomitant implications for diversity. Notwithstanding generally low commercial returns from online activities so far, the potential economic advantages to be had from multi-platform are significant. The experience of UK broadcasters suggests a well-executed ‘360-degree’ approach to commissioning and distribution will increase the value that can be realized from any given universe of content, partly because of extended opportunities for consumption of that content, but also because modes of engagement in a digital multi-platform context allow for an improved audience experience and for better signalling of audience preferences back to suppliers

Digital switchover and the role of the new BBC services in digital television take-up

This paper discusses the process of digital switchover and assesses the role the BBC services have played in driving overall digital take-up and therefore bringing forward the likely date of analogue switch-off. The first part examines the advantages and drawbacks of digital switchover, and identifies a number of challenges and policy dilemmas of making switchover an achievable objective. Part two presents an overview of current developments of digital television in the UK and outlines various measures proposed for encouraging digital take-up. The third and final part deals with the contribution of the new BBC services to digital take-up, considers free terrestrial platform Freeview's likely effect on commercial rivals, and assesses the effectiveness of the proposed free satellite platform FreeSat to accelerate digital adoption. The paper concludes that the new digital BBC services have played a significant role in enhancing consumer interest in DTV services. Copyright © Sage Publications