DNA-inspired online behavioral modeling and its application to spambot detection

We propose a strikingly novel, simple, and effective approach to model online user behavior: we extract and analyze digital DNA sequences from user online actions and we use Twitter as a benchmark to test our proposal. We obtain an incisive and compact DNA-inspired characterization of user actions. Then, we apply standard DNA analysis techniques to discriminate between genuine and spambot accounts on Twitter. An experimental campaign supports our proposal, showing its effectiveness and viability. To the best of our knowledge, we are the first ones to identify and adapt DNA-inspired techniques to online user behavioral modeling. While Twitter spambot detection is a specific use case on a specific social media, our proposed methodology is platform and technology agnostic, hence paving the way for diverse behavioral characterization tasks

Knowledge will Propel Machine Understanding of Content: Extrapolating from Current Examples

Machine Learning has been a big success story during the AI resurgence. One particular stand out success relates to learning from a massive amount of data. In spite of early assertions of the unreasonable effectiveness of data, there is increasing recognition for utilizing knowledge whenever it is available or can be created purposefully. In this paper, we discuss the indispensable role of knowledge for deeper understanding of content where (i) large amounts of training data are unavailable, (ii) the objects to be recognized are complex, (e.g., implicit entities and highly subjective content), and (iii) applications need to use complementary or related data in multiple modalities/media. What brings us to the cusp of rapid progress is our ability to (a) create relevant and reliable knowledge and (b) carefully exploit knowledge to enhance ML/NLP techniques. Using diverse examples, we seek to foretell unprecedented progress in our ability for deeper understanding and exploitation of multimodal data and continued incorporation of knowledge in learning techniques.Comment: Pre-print of the paper accepted at 2017 IEEE/WIC/ACM International Conference on Web Intelligence (WI). arXiv admin note: substantial text overlap with arXiv:1610.0770

Modeling Crowd Feedback in the Mobile App Market

Mobile application (app) stores, such as Google Play and the Apple App Store, have recently emerged as a new model of online distribution platform. These stores have expanded in size in the past five years to host millions of apps, offering end-users of mobile software virtually unlimited options to choose from. In such a competitive market, no app is too big to fail. In fact, recent evidence has shown that most apps lose their users within the first 90 days after initial release. Therefore, app developers have to remain up-to-date with their end-users’ needs in order to survive. Staying close to the user not only minimizes the risk of failure, but also serves as a key factor in achieving market competitiveness as well as managing and sustaining innovation. However, establishing effective communication channels with app users can be a very challenging and demanding process. Specifically, users\u27 needs are often tacit, embedded in the complex interplay between the user, system, and market components of the mobile app ecosystem. Furthermore, such needs are scattered over multiple channels of feedback, such as app store reviews and social media platforms. To address these challenges, in this dissertation, we incorporate methods of requirements modeling, data mining, domain engineering, and market analysis to develop a novel set of algorithms and tools for automatically classifying, synthesizing, and modeling the crowd\u27s feedback in the mobile app market. Our analysis includes a set of empirical investigations and case studies, utilizing multiple large-scale datasets of mobile user data, in order to devise, calibrate, and validate our algorithms and tools. The main objective is to introduce a new form of crowd-driven software models that can be used by app developers to effectively identify and prioritize their end-users\u27 concerns, develop apps to meet these concerns, and uncover optimized pathways of survival in the mobile app ecosystem

Common Core State Standards on Twitter: Public Sentiment and Opinion Leaders

The purpose of this study is to examine the public opinion on the Common Core State Standards (CCSS) on Twitter. Using Twitter API, we collected the tweets containing the hashtags #CommonCore and #CCSS for 12 months from 2014 to 2015. A Common Core corpus was created by compiling all the collected 660,051 tweets. The results of sentiment analysis suggest Twitter users expressed overwhelmingly negative sentiment towards the CCSS in all 50 states. Five topic clusters were detected by cluster analysis of the hashtag co-occurrence network. We also found that most of the opinion leaders were those who expressed negative sentiment towards the CCSS on Twitter. This study for the first time demonstrates how text mining techniques can be applied to education policy research, laying the foundation for real-time analytics of public opinion on education policies, thereby informing policymaking and implementation