The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS.  All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising

Consumers' Research on Cosmetic Brands Preference and Purchasing Behavior: Thai Brands and Chinese Domestic Brands

The research theme is put forward under the realistic background of the development of Thai cosmetics in the Chinese market. Intends to start from cosmetics, with some college students and working youth groups as samples to study the evolution of Thai cosmetics in the Chinese market. Based on reviewing the research results of related topics at home and abroad, this paper draws on the classic consumer ethnocentrism and Chinese goods purchasing behavior relationship model, collects data through questionnaires, and uses SPSS data analysis software to trust the recovered data, validity test, and regression analysis to test each hypothesis. The results confirmed the consumer's relationship between the category of cosmetics, Chinese goods awareness and brand preference, brand identity perception and purchase, and their variables in the context of Chinese and Thai brands

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and purchasing behavior. Data were collected from 310 respondents through an online questionnaire from various groups of men and women, then analyzed using Descriptive Statistical Analysis and SEM (Structural Equation Modeling). The research findings indicate that attitudes towards green cosmetics significantly influence purchase intention, and environmental consciousness also plays a crucial role in driving purchase intention. Perceptions of behavioral control and subjective norms also significantly affect purchase intention. Product knowledge has a significant impact on attitudes towards green cosmetics. Purchase intention significantly influences actual purchasing behavior. Exciting differences are observed between men and women. Environmental consciousness significantly impacts women's purchase intention, while behavioral control and subjective norms are more dominant in influencing men's purchase intention. The implications of this research are essential for producers and marketers of green cosmetics, offering insights for developing effective marketing strategies. This study highlights the importance of different approaches when targeting male and female consumers, considering the factors influencing their purchase intentions and behavior. These findings contribute to a deeper understanding of consumer behavior related to green cosmetics, encouraging environmentally friendly consumption patterns

Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics

The objective of this study is to examine the relationship between brand awareness, attitude, subjective norms, perceived behavioural control and purchase intention towards halal cosmetics among Muslim women in Indonesia. The questionnaires were distributed to 304 Muslim women at Medan, Banda Aceh, and DKI Jakarta within end of January until early February 2019. To investigate the relationships between factors; the structural equation modelling (SEM-PLS) version 2.0 was used to analysed the data. The finding of this study has found that two components of TPB (attitude, perceived behavioural control) and brand awareness are positively related with purchase intention towards halal cosmetics, while subjective norm is found to be insignificant. The result shows that positive attitude is the most important factor to increase consumer purchase intention toward halal cosmetics. The result of this study provides information to cosmetics’ firm that Muslim women with high brand awareness, attitude and perceived behavioral control will have high purchase intention toward halal cosmetic products. The findings of this study contribute valuable information to scholars, policy makers and firms in order to understand Muslim customers in Indonesia. Research paper  Keywords: Corporate Governance, Firm Values, Firm Size, Gender, Tobin Q, Board Reference to this paper should be made as follows: Kamalul Ariffin, S., Fadhilah Azra, W., Abdul Wahid, N., & Yen Nee, G. (2019). Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics, Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105

A study of social media’s effectiveness influencing consumer behavior in China: Generation Y’s purchasing behavior on cosmetic goods

Social media is playing important to affect consumer behavior. People can share their knowledge, opinions, and experiences with one other due to the social media provided features, and it may impact on people’s behavior in terms of communication and purchasing. Cosmetic industry has developed rapidly in China. Chinese generation Y is a special consumer group for purchasing cosmetic goods. The purpose of this research is to study how does Chinese young consumers use social media to engage in the purchasing behavior for cosmetic products. Due to the research purpose, consumers’ subjective recognition for engagement with social media is the key of this study. Therefore, the research question is that how does social media affect Generation Y’s purchasing behavior on cosmetic goods in China. " The research’s main objective aims to investigate the relationship between consumer engagement with social media and young consumers’ purchasing activities on cosmetic goods in China. In order to achieve the research objective, the researcher need to understand the phenomenon regarding Chinese young consumers’ purchasing behavior. The qualitative research method is adopted in this study, and this research uses face to face interview method to collect primary data about Chinese young consumers’ engagement with social media. Fifteen participators was recruited for the qualitative interview. These people’s responses are be treated as fact to represent Chinese generation Y’s general reaction for proving the engagement level with social media on purchasing cosmetic goods. A theoretical framework based on previous study showed there is a gap regarding social media on consumers’ online information searching and purchasing decision behavior in the study of purchasing cosmetic goods. The analysis of this research has provided the discussion of the relationship between the empirical findings and the theoretical framework to achieve the research objectives. The analysis also aims to provide clear answers for the research question. Key words: Consumer behavior, social media marketing, Chinese Generation Y, information searching, cosmetics products and brands, customer engagement with social media

Consumer Behaviour Analysis on the Natural Cosmetics Market

Diplomová práce je zaměřena na analýzu spotřebitelského chování na trhu přírodní kosmetiky pomocí internetového a tištěného dotazování. V druhé kapitole jsou teoreticky popsány pojmy týkající se spotřebitelského chování, dále nákupní rozhodovací proces a stručný popis zeleného marketingu. Třetí část práce je věnována charakteristice trhu přírodní kosmetiky, přičemž v úvodu jsou vysvětleny rozdíly mezi jednotlivými druhy kosmetiky. Dále je popsán vývoj světového i českého trhu přírodní kosmetiky, a v závěru kapitoly je představena certifikace a jednotlivé certifikační značky. Praktická část se zabývá analýzou dat získaných prostřednictvím dotazníkového šetření. V závěru práce jsou představeny návrhy a doporučení založené na výsledcích výzkumu.The diploma thesis is focused on the analysis of consumer behavior in the natural cosmetics market using online and printed interviewing. The second chapter theoretically describes the concepts related to consumer behavior, the purchasing decision-making process and a brief description of green marketing. The third part is devoted to the characteristics of the natural cosmetics market, while the introduction explains the differences between different types of cosmetics. Furthermore, the development of the global and Czech natural cosmetics market is described, and at the end of the chapter the certification and individual certification marks are presented. The practical part deals with the analysis of data obtained through a questionnaire survey. At the end of the thesis, proposals and recommendations based on research results are presented.116 - Katedra marketingu a obchoduvýborn

Consumer behaviour and lifestyle patterns of Hungarian students in view of environmental awareness

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns

The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention

Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship. An experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed using linear regression with bootstrapping. The paper demonstrates the benefit of using an experiential AR retail application (app) to positively impact purchase intention. The results show this effect is mediated by positive affective response. Furthermore, hedonic shopping motivation moderates the relationship between augmentation and the positive affective response. Because of the chosen research approach, the results may lack generalizability to other forms of augmentation. Therefore, researchers are encouraged to test the proposed model using different types of AR stimuli. Furthermore, replication of the study with other populations would increase the generalizability of the findings. Results of this study provide a valuable reference for retailers of the benefits of using AR when attempting to optimize experiential value in online environments. The study contributes to experiential retail and consumer purchase behavior research by deepening the conceptualization of the impact of experiential technologies, more specifically AR apps, by considering the role of hedonic shopping motivations.Peer reviewe