Factors That Influence Brand Choice of Mobile Telephony in Nigeria.

2014 dissertation for MSc in International Business Management. Selected by academic staff as a good example of a masters level dissertation

Mobile Technology Usage for Street Traders’ Market Search in Dodoma—Urban Tanzania: An Exploratory Study

Increased access to mobile technologies has significantly contributed to almost all types of work, including informal work. Mobile phones are one such technology that has been exponentially adopted and used by street traders. However, there is limited information about how street traders use mobile phones to search for new markets. This study investigated street traders’ mobile usage for new market search in Dodoma, Tanzania. Qualitative data were collected using in-depth interviews with 29 street traders, followed by a focus group discussion with eight street traders. Thematic analysis was used to analyze the data. The results show that using mobile phones to search for new markets is scarcely practiced due to certain challenges, such as high costs, technical problems, misuse of mobile contacts by customers, and a concentration of similar products in one location. The findings call for a reduction of mobile service costs, improvement of mobile infrastructure, and provision of education to street traders and customers so that they learn how to use mobile phones for business communication more effectively as well as to abide by communication ethics

Impact of Promotion Mix on Consumer Product Perception

Limited time exercises have turned into the most basic device to oversee. For the most part organizations are utilizing distinctive limited time exercises to contend on household, national and global levels. There are diverse limited time devices which are being utilized by various association to advance their items and administrations. Each apparatus conveys its own particular complexity and fascination energy to make the mindfulness and to impact the buyers purchasing practices. Different special exercises put a powerful effect on the buyer discernment when he goes to buy an item. The significant target of any association's special exercises is to impact the view of client about the brand. To accomplish this goal, associations fabricate a one of a kind picture in the brain of purchaser through item situating. Advertising blend and limited time blend both equally affect buyer recognition. There are four noteworthy publicizing instruments which are incorporated into special blend. The primary device is publicizing through TV or radio and so forth second is close to home offering. third is deals advancement and last is advertising. It is seen the purchaser recognition about any brand is incredibly impact through the business advancement of the brand. Distinctive instruments of offers advancement like coupons, diverse item shows and free examples assume a critical part to impact the purchaser recognition. Deal advancement is a most ideal approach to dispatch another brand in new market or existing business sector. In showcasing blend, the cost has a decent association with the purchaser's recognition. For the most part purchasers feel that high or low costs of the item choose about its quality. Diverse socioeconomic factors like age. Wage, training, sex and control of shoppers additionally impact the purchaser observation about various brands. Existing paper investigates the ideas about the effect of various limited time instruments on the view of buyer talked about in various examinations. The information is assembled through the poll and study devices. Both arbitrary and nonrandom examining is utilized for the information investigation. Factual apparatuses are utilized for the translation of results. The discoveries of current examination demonstrate a solid effect of special instruments on purchaser observation about a brand. Keywords: Promotional Mix, Advertising, Sales advancement, Personal Selling, Public Relation Consumer Perceptio

PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMILIHAN MEREK SEPEDA MOTOR

This study was conducted to identify factors that affect the promotion of the consumers in making the decision to choose the motorcycle brand and to measure how large the contribution is to the promotion of consumer purchasing decisions. This study used Thurstone, correspondence analysis and Structural Equation Model (SEM) analysis method to obtain the expected results. About 106 respondents representing consumers were interviewed directly by using a structured questionnaire. The results showed that consumers are more interested in the factors associated with the products, prices and after sales service in choosing a brand of motorcycles. Based on the results of the study, contributions to promotion among other 7P marketing mix provide the most minor influence on the purchase decision of motorcycle. To find out how to examine the decision-making process, this study used the theory of decision-making process as the basis of research framework that stated consumers go through several stages in the decision-making process which consists of needs recognition, information finding, evaluation of alternatives, and eventually the act of purchase. Keywords: promotion, motorcycle, correspondence, Thurstone, SEM, recommendatio

Mobile Technology Usage for Street Traders’ Market Search in Dodoma—Urban Tanzania: An Exploratory Study

Increased access to mobile technologies has significantly contributed to almost all types of work, including informal work. Mobile phones are one such technology that has been exponentially adopted and used by street traders. However, there is limited information about how street traders use mobile phones to search for new markets. This study investigated street traders’ mobile usage for new market search in Dodoma, Tanzania. Qualitative data were collected using in-depth interviews with 29 street traders, followed by a focus group discussion with eight street traders. Thematic analysis was used to analyze the data. The results show that using mobile phones to search for new markets is scarcely practiced due to certain challenges, such as high costs, technical problems, misuse of mobile contacts by customers, and a concentration of similar products in one location. The findings call for a reduction of mobile service costs, improvement of mobile infrastructure, and provision of education to street traders and customers so that they learn how to use mobile phones for business communication more effectively as well as to abide by communication ethics.</div

Assessment of ordinary consumer representation in liberalised mobile telecommunications markets: a case study of Nigeria

This study on the assessment of ordinary consumer representation in the liberalised mobile telecommunications market in Nigeria is situated within the broader perspective of the public interest and in the context of policy and institutional failure (what happens after policies are adopted?). It focuses on aspects of compliance monitoring and enforcement; areas that do not receive adequate attention in policy literature. The study is conducted using the New Institutional Economics framework and its analytical tools: transaction costs, property rights and agency. It adapts and extends the Saleth and Dinar (1999) institution decomposition model to deconstruct the mobile institution into four main components: policy, law, administration and enforcement for analytical purposes. Using document analysis and semi-structured interviews as main methods, this study provides insights into how the regulatory framework relegates the protection of ordinary consumer interest and how this has implications for the delivery of the stated policy objectives. The main findings reveal that: 1) due to inconsistency in the procedural definition of consumer interest and weak institutional structures, such as enforcement mechanisms, the regulator and mobile service providers do not hold ordinary consumers’ interest at levels consistent with policy and law; 2) there is need for legal provisions for independent statutory consumer bodies to ensure ordinary mobile consumers’ influential participation in the regulatory-decision-process and facilitate their capacity to harness the legal provisions in their interest; 3) there is need to make the arbitration process focused on the ordinary consumer, as currently it involves substantial resources-funding, time and expertise- beyond the capacity of ordinary consumer. Telecommunications policy and the institutional framework in place have so far benefitted mobile companies in Nigeria rather than ordinary consumers. The existing policy failure, as discussed in this case study, can provide inspiration for rethinking the place of the ordinary consumer. The study’s focus on mobile is important given the growing significance of this sector throughout Africa and globally too

An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry

The modern business environment has undergone fundamental changes – shifting from being production-inclined to being service driven; a situation that has resulted in a shift from the traditional ways of conducting organisational and marketing processes to a new strategy that is technology-enabled and customer-centric. Particularly, the advancement of Information and Communication Technology (ICT) has created new channels for organisations like never before for exploiting customer relationship management tailored towards enhancing customer satisfaction, enhancing customer loyalty, increasing sales, and improving profitability. The internet and social media especially have enabled the flourishing of customer relationship management (CRM) practices. Business organisations can now incorporate the functionalities of the internet and social media into the traditional CRM systems to provide a platform where firms can interact and engage with consumers (both existing and prospective) in view of providing customised and personalised services. However, there have been major concerns raised on the fruition of these Social CRM systems in delivering value to both business organisations and its different stakeholders. Specifically, questions have been raised on whether these organisations claiming to implement Social CRM are fully exploiting its capabilities and are embracing the full possibilities such systems offer to businesses. Evidence in both the practitioner and academic literature has suggested that for the telecommunication industry, the transition and re-engineering of telecom operations and processes into being customer-centric has not been generally smooth. In the centre of the argument and criticism is that the needs and expectations of the customers are constantly evolving faster than the offerings and products offered by the many telecom firms and therefore needs a robust system like social CRM to manage customer relationships. In this contextual understanding, this doctorate research was embarked upon to explore the implementation of Social CRM by telecom companies in emerging markets as well as examine how such Social CRM strategies translates to customer outcomes such as brand reputation and customer loyalty. The country of Nigeria was chosen for this research given the huge potential it provides as an emerging market for the telecom firms with over 190 million people. The mixed methodology research was adopted in this research in order to gain a deeper insight of the situation both from the companies and customers’ perspectives. In other words, the qualitative research approach has been used to gain insight on the implementation of social CRM by telecom firms in Nigeria and quantitative research approach was used in examining how the social CRM strategies translates to customers’ brand awareness and loyalty. Three out of the four multinational companies who are the industry leaders participated in the study whereas, 491 customer responses were empirically analysed to reflect the customer outcomes from the implementation of the social CRM strategies. The study findings indicate Nigerian telecom firms are adopting the customer-centric approach to business and are using social CRM systems as a means of gaining competitive advantage; as well as establishing a beneficial relationship with their customers and in value co-creation. On the other hand, customers were found to hold high value of the usefulness of social media marketing and social CRM in driving customer-oriented service delivery and as well influencing the brand resonance among customers. The implication of the findings and practical recommendation is provided in the thesis

Comparative analysis of Banglalink: in perspective of Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2007.Cataloged from PDF version of Internship report.Includes bibliographical references (page 67).While the writing of this report had been difficult, the preparation for writing had been even harder. It certainly would not have been possible without the help of many people and I would like to acknowledge my appreciation to all those who had helped during the process. First, I must express my gratitude to Mr. Imran Mustafiz, my faculty advisor, who helped me choose a topic that was of interest and could be of use to my organization. His guidance in helping me to separate the important and necessary details from the unnecessary certainly helped me to stay on the correct track (and reduced my work somewhat). My heartfelt gratitude and respect goes to my supervisor at the organization Mr. Miah Md. Rashedul Hassan and Mr. Saif Uddin Ahmed (Executive, Corporate sales). Their guidance during my first few weeks of exposure to the work force had been invaluable and helped me to learn a great deal more than I could have otherwise learnt. Mr. Rashed assigned responsibilities to me and allowed me enough latitude to do it my own way and learn for my own self. Iwould also like to thank all the employees of Banglalink who helped learn the ropes during this period. They have been extremely cooperative and willing to help at all times, especially my Corporate sales team members. The team had been extremely wonderful and as is with a relatively new organization, we all learned to deal with difficulties and processes together and helped each other out. Without them, I do not think the experience would have been as great as it had been.Sala Uddin AhmedB. Business Administratio