Language in Our Time: An Empirical Analysis of Hashtags

Hashtags in online social networks have gained tremendous popularity during the past five years. The resulting large quantity of data has provided a new lens into modern society. Previously, researchers mainly rely on data collected from Twitter to study either a certain type of hashtags or a certain property of hashtags. In this paper, we perform the first large-scale empirical analysis of hashtags shared on Instagram, the major platform for hashtag-sharing. We study hashtags from three different dimensions including the temporal-spatial dimension, the semantic dimension, and the social dimension. Extensive experiments performed on three large-scale datasets with more than 7 million hashtags in total provide a series of interesting observations. First, we show that the temporal patterns of hashtags can be categorized into four different clusters, and people tend to share fewer hashtags at certain places and more hashtags at others. Second, we observe that a non-negligible proportion of hashtags exhibit large semantic displacement. We demonstrate hashtags that are more uniformly shared among users, as quantified by the proposed hashtag entropy, are less prone to semantic displacement. In the end, we propose a bipartite graph embedding model to summarize users' hashtag profiles, and rely on these profiles to perform friendship prediction. Evaluation results show that our approach achieves an effective prediction with AUC (area under the ROC curve) above 0.8 which demonstrates the strong social signals possessed in hashtags.Comment: WWW 201

Knowledge Modelling and Learning through Cognitive Networks

One of the most promising developments in modelling knowledge is cognitive network science, which aims to investigate cognitive phenomena driven by the networked, associative organization of knowledge. For example, investigating the structure of semantic memory via semantic networks has illuminated how memory recall patterns influence phenomena such as creativity, memory search, learning, and more generally, knowledge acquisition, exploration, and exploitation. In parallel, neural network models for artificial intelligence (AI) are also becoming more widespread as inferential models for understanding which features drive language-related phenomena such as meaning reconstruction, stance detection, and emotional profiling. Whereas cognitive networks map explicitly which entities engage in associative relationships, neural networks perform an implicit mapping of correlations in cognitive data as weights, obtained after training over labelled data and whose interpretation is not immediately evident to the experimenter. This book aims to bring together quantitative, innovative research that focuses on modelling knowledge through cognitive and neural networks to gain insight into mechanisms driving cognitive processes related to knowledge structuring, exploration, and learning. The book comprises a variety of publication types, including reviews and theoretical papers, empirical research, computational modelling, and big data analysis. All papers here share a commonality: they demonstrate how the application of network science and AI can extend and broaden cognitive science in ways that traditional approaches cannot

Socialising around media. Improving the second screen experience through semantic analysis, context awareness and dynamic communities

SAM is a social media platform that enhances the experience of watching video content in a conventional living room setting, with a service that lets the viewer use a second screen (such as a smart phone) to interact with content, context and communities related to the main video content. This article describes three key functionalities used in the SAM platform in order to create an advanced interactive and social second screen experience for users: semantic analysis, context awareness and dynamic communities. Both dataset-based and end user evaluations of system functionalities are reported in order to determine the effectiveness and efficiency of the components directly involved and the platform as a whole

Learning and Leveraging Structured Knowledge from User-Generated Social Media Data

Knowledge has long been a crucial element in Artificial Intelligence (AI), which can be traced back to knowledge-based systems, or expert systems, in the 1960s. Knowledge provides contexts to facilitate machine understanding and improves the explainability and performance of many semantic-based applications. The acquisition of knowledge is, however, a complex step, normally requiring much effort and time from domain experts. In machine learning as one key domain of AI, the learning and leveraging of structured knowledge, such as ontologies and knowledge graphs, have become popular in recent years with the advent of massive user-generated social media data. The main hypothesis in this thesis is therefore that a substantial amount of useful knowledge can be derived from user-generated social media data. A popular, common type of social media data is social tagging data, accumulated from users' tagging in social media platforms. Social tagging data exhibit unstructured characteristics, including noisiness, flatness, sparsity, incompleteness, which prevent their efficient knowledge discovery and usage. The aim of this thesis is thus to learn useful structured knowledge from social media data regarding these unstructured characteristics. Several research questions have then been formulated related to the hypothesis and the research challenges. A knowledge-centred view has been considered throughout this thesis: knowledge bridges the gap between massive user-generated data to semantic-based applications. The study first reviews concepts related to structured knowledge, then focuses on two main parts, learning structured knowledge and leveraging structured knowledge from social tagging data. To learn structured knowledge, a machine learning system is proposed to predict subsumption relations from social tags. The main idea is to learn to predict accurate relations with features, generated with probabilistic topic modelling and founded on a formal set of assumptions on deriving subsumption relations. Tag concept hierarchies can then be organised to enrich existing Knowledge Bases (KBs), such as DBpedia and ACM Computing Classification Systems. The study presents relation-level evaluation, ontology-level evaluation, and the novel, Knowledge Base Enrichment based evaluation, and shows that the proposed approach can generate high quality and meaningful hierarchies to enrich existing KBs. To leverage structured knowledge of tags, the research focuses on the task of automated social annotation and propose a knowledge-enhanced deep learning model. Semantic-based loss regularisation has been proposed to enhance the deep learning model with the similarity and subsumption relations between tags. Besides, a novel, guided attention mechanism, has been proposed to mimic the users' behaviour of reading the title before digesting the content for annotation. The integrated model, Joint Multi-label Attention Network (JMAN), significantly outperformed the state-of-the-art, popular baseline methods, with consistent performance gain of the semantic-based loss regularisers on several deep learning models, on four real-world datasets. With the careful treatment of the unstructured characteristics and with the novel probabilistic and neural network based approaches, useful knowledge can be learned from user-generated social media data and leveraged to support semantic-based applications. This validates the hypothesis of the research and addresses the research questions. Future studies are considered to explore methods to efficiently learn and leverage other various types of structured knowledge and to extend current approaches to other user-generated data

Predictive Analysis on Twitter: Techniques and Applications

Predictive analysis of social media data has attracted considerable attention from the research community as well as the business world because of the essential and actionable information it can provide. Over the years, extensive experimentation and analysis for insights have been carried out using Twitter data in various domains such as healthcare, public health, politics, social sciences, and demographics. In this chapter, we discuss techniques, approaches and state-of-the-art applications of predictive analysis of Twitter data. Specifically, we present fine-grained analysis involving aspects such as sentiment, emotion, and the use of domain knowledge in the coarse-grained analysis of Twitter data for making decisions and taking actions, and relate a few success stories