75,508 research outputs found

    Factors Influencing Consumer Behavior to Purchase Sustainable Cosmetic Products in a German Context

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    In today's markets, corporate social responsibility is a new consumer expectation. Organizations across all industries are trying to meet these expectations by building a positive reputation and sending a signal to their stakeholders. However, consumers’ environmental behavior is not always the result of their positive attitudes towards environmental issues. Potentially, their environmentally friendly attitudes are contradicted by their actual behavior. This means that people, who have positive attitudes about sustainable products and state that they would purchase them, may not actually buy them after all. In addition, consumers often do not wish to spend more money on buying sustainably, even if they have higher expectations towards sustainable products or companies. Further research is therefore needed to explain the gap between consumer awareness and actual purchasing behavior. In several contexts, environmentally friendly consumption, called sustainable consumption, has been explained by the theory of planned behavior (TPB), such as when buying food or apparel. Sustainable consumption often results from planned decisions rather than hedonic reasons.        &nbsp

    Factors Influencing Consumer Behavior to Purchase Sustainable Cosmetic Products in a German Context

    Get PDF
    In today's markets, corporate social responsibility is a new consumer expectation. Organizations across all industries are trying to meet these expectations by building a positive reputation and sending a signal to their stakeholders. However, consumers’ environmental behavior is not always the result of their positive attitudes towards environmental issues. Potentially, their environmentally friendly attitudes are contradicted by their actual behavior. This means that people, who have positive attitudes about sustainable products and state that they would purchase them, may not actually buy them after all. In addition, consumers often do not wish to spend more money on buying sustainably, even if they have higher expectations towards sustainable products or companies. Further research is therefore needed to explain the gap between consumer awareness and actual purchasing behavior. In several contexts, environmentally friendly consumption, called sustainable consumption, has been explained by the theory of planned behavior (TPB), such as when buying food or apparel. Sustainable consumption often results from planned decisions rather than hedonic reasons.        &nbsp

    Sustainable consumption in the digital world: The role of social media on consumer behavior towards a more sustainable society.

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    This research investigates the impact of social media on consumers' willingness to purchase sustainable goods and services. The scientific contribution of this research lies in the comparison of the effectiveness of different social media advertisements in promoting sustainable consumption and the analysis of the relationship between social media and consumers' willingness to purchase sustainable products. It also examines the factors associated with social media that influence consumers' attitudes and behaviors towards sustainability. The scientific findings reveal outcomes that provide valuable insights into the complex relationship between social media and sustainable consumer behavior. In contrast to previous studies, the research demonstrates that trust and social media influencers have minimal impact on consumer decisions regarding sustainable purchases. However, it uncovers the positive influence of status and reputation on social media and the information availability on consumer behavior, highlighting the importance of individuals' perception of their social reputation and their access to relevant information in driving sustainable choices. Furthermore, the research examines the effects of different social media advertisements on sustainable behavior. Interestingly, exposure to advertisements featuring conventional products increases the likelihood of sustainable behavior compared to advertisements solely promoting sustainable products. Additionally, presenting the advertisement for a sustainable product before the advertisement for a conventional product enhances the likelihood of sustainable behavior. These findings have significant implications for companies seeking to develop sustainabilityfocused marketing strategies. By understanding the factors that shape consumer attitudes and behaviors related to sustainability and social media, businesses can align their advertising efforts with consumer values and interests, effectively promoting sustainable consumption. Moreover, policymakers and stakeholders can leverage social media platforms to facilitate behavior change towards sustainability, considering the impact of social media on consumer willingness to embrace sustainable goods and services

    Sustainable consumption in the digital world: The role of social media on consumer behavior towards a more sustainable society.

    Get PDF
    This research investigates the impact of social media on consumers' willingness to purchase sustainable goods and services. The scientific contribution of this research lies in the comparison of the effectiveness of different social media advertisements in promoting sustainable consumption and the analysis of the relationship between social media and consumers' willingness to purchase sustainable products. It also examines the factors associated with social media that influence consumers' attitudes and behaviors towards sustainability. The scientific findings reveal outcomes that provide valuable insights into the complex relationship between social media and sustainable consumer behavior. In contrast to previous studies, the research demonstrates that trust and social media influencers have minimal impact on consumer decisions regarding sustainable purchases. However, it uncovers the positive influence of status and reputation on social media and the information availability on consumer behavior, highlighting the importance of individuals' perception of their social reputation and their access to relevant information in driving sustainable choices. Furthermore, the research examines the effects of different social media advertisements on sustainable behavior. Interestingly, exposure to advertisements featuring conventional products increases the likelihood of sustainable behavior compared to advertisements solely promoting sustainable products. Additionally, presenting the advertisement for a sustainable product before the advertisement for a conventional product enhances the likelihood of sustainable behavior. These findings have significant implications for companies seeking to develop sustainabilityfocused marketing strategies. By understanding the factors that shape consumer attitudes and behaviors related to sustainability and social media, businesses can align their advertising efforts with consumer values and interests, effectively promoting sustainable consumption. Moreover, policymakers and stakeholders can leverage social media platforms to facilitate behavior change towards sustainability, considering the impact of social media on consumer willingness to embrace sustainable goods and service

    Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

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    Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the significant attention and growth surrounding sustainable foods, there is still a demand for research investigating the intersection of economic and psychological factors that can aid in predicting and explaining consumer behavior. This paper uses an attitude-behavior framework, the Theory of Planned Behavior, to explore the predictive ability of psychological concepts of willingness to pay for different attributes associated with sustainable foods. Consumer attitudes toward organic, fair trade and local labeled food as well as their level of "effectiveness" are measured in an effort to understand behavioral intentions. This study uses approximately 1000 responses from a 2008 nationwide survey of consumers to investigate the role of public benefits assigned to sustainable food products manifesting in a potential increase in willingness to pay.sustainable food, willingness to pay, theory of planned behavior, perceived consumer effectiveness, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

    What's Driving Sustainable Energy Consumption? A Survey of the Empirical Literature

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    The focus of the paper is on the individual decision of energy consumers, and it's relation to sustainable consumption. Consumer behavior is based on individual decisions, but it depends largely on supply-side measures and an appropriate infrastructure (e.g. the availability of energy-efficient household equipment) and on socio-political factors (e.g. if systems of emissions trading or eco-labels exist). We derive some hypotheses on the determinants of sustainable energy consumption in residential buildings from a review of the empirical literature on the diffusion of energy efficient activities. While there is agreement on a lot of factors, the role of environmental attitudes and environmental behavior remains uncertain. Thus research needs are derived respectively. Finally, we specify these hypotheses for three specific technologies of sustainable energy consumption: Domestic appliances, micro-power and green electricity. --Sustainable consumption,consumer behaviour,domestic appliances,micro-power,green electricity

    What's driving sustainable energy consumption? : a survey of the empirical literature

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    The focus of the paper is on the individual decision of energy consumers, and it's relation to sustainable consumption. Consumer behavior is based on individual decisions, but it depends largely on supply-side measures and an appropriate infrastructure (e.g. the availability of energy-efficient household equipment) and on socio-political factors (e.g. if systems of emissions trading or eco-labels exist). We derive some hypotheses on the determinants of sustainable energy consumption in residential buildings from a review of the empirical literature on the diffusion of energy efficient activities. While there is agreement on a lot of factors, the role of environmental attitudes and environmental behavior remains uncertain. Thus research needs are derived respectively. Finally, we specify these hypotheses for three specific technologies of sustainable energy consumption: Domestic appliances, micro-power and green electricity

    Fast Fashion – the environmental challenges and consumer attitudes toward the industry

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    Objectives The main objectives of this study were to explore the environmental issues of the fast fashion industry and the consumer attitudes towards it, in addition to analyzing the possibilities for sustainable changes the industry can intel. Summary The term and evolution of fast fashion were introduced prior to the literature review, which consisted of research regarding the environmental issues of the fast fashion industry, consumer attitudes towards it and the possibilities for a more sustainable fast fashion market. A conceptual framework was presented based on this research, which presented the different relationships between attitudes and behavior toward the fast fashion industry, as well as environmental awareness. A qualitative interview was conducted via a focus group, in order to gain information regarding the consumer attitudes towards the fast fashion industry and the surrounding factors on a more descriptive level. Following the interviews, the data is analyzed, and findings were conducted to meet the research objectives of this study. Conclusions Several environmental challenges of the fast fashion industry were found, such as the use of unsustainable materials, packaging, transporting and waste. The consumer attitudes toward the industry were discovered to be mostly negative and a relationship to environmental awareness and behavior was found. For a more sustainable industry, textile waste and resource consumption should be reduced, and more environmentally friendly materials used. Consumers should be affected into purchasing less and utilizing most out of the purchased clothing in addition to companies being more transparent, honest and clear about their sustainability initiatives

    Attitude versus Involvement: Predicting Ethically and Socially Responsible Consumption Behavior

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    Critics argue that the value gap (difference between what consumers say they care about and what they actually choose to purchase) suggests that ethical consumption is not as important as consumers imply. There is much talk about the ethical consumer “myth’ as consumers often claim to be interested in purchasing ethically and socially responsible products yet sales figures for green products often do not exceed 5% total product sales in any one category with organic fruits and vegetables being the one exception. Traditional models use consumer attitudes to the environment as a predictor of ethically and socially responsible consumption behavior (ESRCB) but this yields mixed results in the literature; whereas this study suggests that sustainable lifestyle involvement (SLI) is a much stronger predictor of ESRCB. Findings confirm that the stronger the level of involvement with a sustainable lifestyle the greater the likelihood of exhibiting ESRCB

    An Evaluation of Sustainability in Consumption: The Behaviors Behind Purchase, Care, and Disposal of Apparel

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    Fashion trend cycles have become increasingly fast-paced and unsustainable due to competition and consumer demand in the apparel sector. Despite having sustainable apparel choices available, consumers seem reluctant to adopt sustainable changes in their consumption habits due in part to the market allure of rapid turnover of goods, better known as ‘Fast Fashion’. Paired with aggressive marketing campaigns that encourage increased consumption beyond need, the apparel industry keeps expanding at alarming rates around the world. Although it has been identified that consumers increasingly care about the unethical behaviors in the industry that negatively impact the environment, this feeling does not successfully translate into modified behavior of more sustainable consumption (McNeill & Moore, 2015). Clothing products remain important in today’s consumer culture, but the sustainability of that consumption is lacking, as it often leads to excess waste. This study was conducted to identify consumer’s behavioral habits of purchase, care, and disposal of apparel in order to advocate a more sustainable consumption that does not worsen the environment’s quality. A quantitative research method was used to study approximately 400 participants via an online survey. The purchase behaviors, sustainability considerations, and care and apparel disposal of the participants were examined to help determine their current habits, based on the Theory of Planned Behavior. Attitudes, subjective norms, and perceived behavioral control were examined as antecedents of intention with an extrinsic focus on how these variables influence the behaviors of individuals when it pertains to how they handle their clothing. Advisor: Jennifer Johnson Jorgense
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