Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Smart Asset Management for Electric Utilities: Big Data and Future

This paper discusses about future challenges in terms of big data and new technologies. Utilities have been collecting data in large amounts but they are hardly utilized because they are huge in amount and also there is uncertainty associated with it. Condition monitoring of assets collects large amounts of data during daily operations. The question arises "How to extract information from large chunk of data?" The concept of "rich data and poor information" is being challenged by big data analytics with advent of machine learning techniques. Along with technological advancements like Internet of Things (IoT), big data analytics will play an important role for electric utilities. In this paper, challenges are answered by pathways and guidelines to make the current asset management practices smarter for the future.Comment: 13 pages, 3 figures, Proceedings of 12th World Congress on Engineering Asset Management (WCEAM) 201

Reinforcement machine learning for predictive analytics in smart cities

The digitization of our lives cause a shift in the data production as well as in the required data management. Numerous nodes are capable of producing huge volumes of data in our everyday activities. Sensors, personal smart devices as well as the Internet of Things (IoT) paradigm lead to a vast infrastructure that covers all the aspects of activities in modern societies. In the most of the cases, the critical issue for public authorities (usually, local, like municipalities) is the efficient management of data towards the support of novel services. The reason is that analytics provided on top of the collected data could help in the delivery of new applications that will facilitate citizens’ lives. However, the provision of analytics demands intelligent techniques for the underlying data management. The most known technique is the separation of huge volumes of data into a number of parts and their parallel management to limit the required time for the delivery of analytics. Afterwards, analytics requests in the form of queries could be realized and derive the necessary knowledge for supporting intelligent applications. In this paper, we define the concept of a Query Controller ( QC ) that receives queries for analytics and assigns each of them to a processor placed in front of each data partition. We discuss an intelligent process for query assignments that adopts Machine Learning (ML). We adopt two learning schemes, i.e., Reinforcement Learning (RL) and clustering. We report on the comparison of the two schemes and elaborate on their combination. Our aim is to provide an efficient framework to support the decision making of the QC that should swiftly select the appropriate processor for each query. We provide mathematical formulations for the discussed problem and present simulation results. Through a comprehensive experimental evaluation, we reveal the advantages of the proposed models and describe the outcomes results while comparing them with a deterministic framework

Big Data and the Internet of Things

Advances in sensing and computing capabilities are making it possible to embed increasing computing power in small devices. This has enabled the sensing devices not just to passively capture data at very high resolution but also to take sophisticated actions in response. Combined with advances in communication, this is resulting in an ecosystem of highly interconnected devices referred to as the Internet of Things - IoT. In conjunction, the advances in machine learning have allowed building models on this ever increasing amounts of data. Consequently, devices all the way from heavy assets such as aircraft engines to wearables such as health monitors can all now not only generate massive amounts of data but can draw back on aggregate analytics to "improve" their performance over time. Big data analytics has been identified as a key enabler for the IoT. In this chapter, we discuss various avenues of the IoT where big data analytics either is already making a significant impact or is on the cusp of doing so. We also discuss social implications and areas of concern.Comment: 33 pages. draft of upcoming book chapter in Japkowicz and Stefanowski (eds.) Big Data Analysis: New algorithms for a new society, Springer Series on Studies in Big Data, to appea

Internet of robotic things : converging sensing/actuating, hypoconnectivity, artificial intelligence and IoT Platforms

The Internet of Things (IoT) concept is evolving rapidly and influencing newdevelopments in various application domains, such as the Internet of MobileThings (IoMT), Autonomous Internet of Things (A-IoT), Autonomous Systemof Things (ASoT), Internet of Autonomous Things (IoAT), Internetof Things Clouds (IoT-C) and the Internet of Robotic Things (IoRT) etc.that are progressing/advancing by using IoT technology. The IoT influencerepresents new development and deployment challenges in different areassuch as seamless platform integration, context based cognitive network integration,new mobile sensor/actuator network paradigms, things identification(addressing, naming in IoT) and dynamic things discoverability and manyothers. The IoRT represents new convergence challenges and their need to be addressed, in one side the programmability and the communication ofmultiple heterogeneous mobile/autonomous/robotic things for cooperating,their coordination, configuration, exchange of information, security, safetyand protection. Developments in IoT heterogeneous parallel processing/communication and dynamic systems based on parallelism and concurrencyrequire new ideas for integrating the intelligent “devices”, collaborativerobots (COBOTS), into IoT applications. Dynamic maintainability, selfhealing,self-repair of resources, changing resource state, (re-) configurationand context based IoT systems for service implementation and integrationwith IoT network service composition are of paramount importance whennew “cognitive devices” are becoming active participants in IoT applications.This chapter aims to be an overview of the IoRT concept, technologies,architectures and applications and to provide a comprehensive coverage offuture challenges, developments and applications

Real-Time Context-Aware Microservice Architecture for Predictive Analytics and Smart Decision-Making

The impressive evolution of the Internet of Things and the great amount of data flowing through the systems provide us with an inspiring scenario for Big Data analytics and advantageous real-time context-aware predictions and smart decision-making. However, this requires a scalable system for constant streaming processing, also provided with the ability of decision-making and action taking based on the performed predictions. This paper aims at proposing a scalable architecture to provide real-time context-aware actions based on predictive streaming processing of data as an evolution of a previously provided event-driven service-oriented architecture which already permitted the context-aware detection and notification of relevant data. For this purpose, we have defined and implemented a microservice-based architecture which provides real-time context-aware actions based on predictive streaming processing of data. As a result, our architecture has been enhanced twofold: on the one hand, the architecture has been supplied with reliable predictions through the use of predictive analytics and complex event processing techniques, which permit the notification of relevant context-aware information ahead of time. On the other, it has been refactored towards a microservice architecture pattern, highly improving its maintenance and evolution. The architecture performance has been evaluated with an air quality case study