Shelf Layout With Integrating Data Mining And Multi-Dimensional Scaling

Thanks to information, communication and technological improvements in these days, data mining method are used to obtain significant results from very large data sets. In terms of businesses, decisionmaking in product design, placement, layout and so on issues are of vital importance. Association rules taking part in data mining topic is used so much especially in marketing research in the market basket. The Multi- Dimensional scaling (MDS) method is also frequently used for the positioning of products in the marketing field. MDS is measured similarities between products, units and so on according to the method of Euclidean space. Relations between products or units are visualized in two or three dimensions using MDS method according to the purpose. The aim of this study is to determine the product shelf layout using association rules according to the relationship map of the products generated by MDS. Together with the association rules (conviction ratios) used in data mining field, proximity coefficients between products were calculated and used in MDS analyze. Product groups were created by using MDS and proximity coefficient combinations made up between products. Shelf layout ensuring similar products in line with side by side was determined with the help of association rules. The applicability of the proposed method for products and alternative shelf layout was presented visually. 750 shopping and customers who purchase products in the same shelf made up the data of this study. In this study, placement of the products designed to maximize the benefit level for customers in terms of time and convenience

PTE: Predictive Text Embedding through Large-scale Heterogeneous Text Networks

Unsupervised text embedding methods, such as Skip-gram and Paragraph Vector, have been attracting increasing attention due to their simplicity, scalability, and effectiveness. However, comparing to sophisticated deep learning architectures such as convolutional neural networks, these methods usually yield inferior results when applied to particular machine learning tasks. One possible reason is that these text embedding methods learn the representation of text in a fully unsupervised way, without leveraging the labeled information available for the task. Although the low dimensional representations learned are applicable to many different tasks, they are not particularly tuned for any task. In this paper, we fill this gap by proposing a semi-supervised representation learning method for text data, which we call the \textit{predictive text embedding} (PTE). Predictive text embedding utilizes both labeled and unlabeled data to learn the embedding of text. The labeled information and different levels of word co-occurrence information are first represented as a large-scale heterogeneous text network, which is then embedded into a low dimensional space through a principled and efficient algorithm. This low dimensional embedding not only preserves the semantic closeness of words and documents, but also has a strong predictive power for the particular task. Compared to recent supervised approaches based on convolutional neural networks, predictive text embedding is comparable or more effective, much more efficient, and has fewer parameters to tune.Comment: KDD 201

A Regularized Graph Layout Framework for Dynamic Network Visualization

Many real-world networks, including social and information networks, are dynamic structures that evolve over time. Such dynamic networks are typically visualized using a sequence of static graph layouts. In addition to providing a visual representation of the network structure at each time step, the sequence should preserve the mental map between layouts of consecutive time steps to allow a human to interpret the temporal evolution of the network. In this paper, we propose a framework for dynamic network visualization in the on-line setting where only present and past graph snapshots are available to create the present layout. The proposed framework creates regularized graph layouts by augmenting the cost function of a static graph layout algorithm with a grouping penalty, which discourages nodes from deviating too far from other nodes belonging to the same group, and a temporal penalty, which discourages large node movements between consecutive time steps. The penalties increase the stability of the layout sequence, thus preserving the mental map. We introduce two dynamic layout algorithms within the proposed framework, namely dynamic multidimensional scaling (DMDS) and dynamic graph Laplacian layout (DGLL). We apply these algorithms on several data sets to illustrate the importance of both grouping and temporal regularization for producing interpretable visualizations of dynamic networks.Comment: To appear in Data Mining and Knowledge Discovery, supporting material (animations and MATLAB toolbox) available at http://tbayes.eecs.umich.edu/xukevin/visualization_dmkd_201

Computation of Heterogeneous Object Co-embeddings from Relational Measurements

Dimensionality reduction and data embedding methods generate low dimensional representations of a single type of homogeneous data objects. In this work, we examine the problem of generating co-embeddings or pattern representations from two different types of objects within a joint common space of controlled dimensionality, where the only available information is assumed to be a set of pairwise relations or similarities between instances of the two groups. We propose a new method that models the embedding of each object type symmetrically to the other type, subject to flexible scale constraints and weighting parameters. The embedding generation relies on an efficient optimization dispatched using matrix decomposition, that is also extended to support multidimensional co-embeddings. We also propose a scheme of heuristically reducing the parameters of the model, and a simple way of measuring the conformity between the original object relations and the ones re-estimated from the co-embeddings, in order to achieve model selection by identifying the optimal model parameters with a simple search procedure. The capabilities of the proposed method are demonstrated with multiple synthetic and real-world datasets from the text mining domain. The experimental results and comparative analyses indicate that the proposed algorithm outperforms existing methods for co-embedding generation

Optimized bi-dimensional data projection for clustering visualization

We propose a new method to project n-dimensional data onto two dimensions, for visualization purposes. Our goal is to produce a bi-dimensional representation that better separate existing clusters. Accordingly, to generate this projection we apply Differential Evolution as a meta-heuristic to optimize a divergence measure of the projected data. This divergence measure is based on the Cauchy–Schwartz divergence, extended for multiple classes. It accounts for the separability of the clusters in the projected space using the Renyi entropy and Information Theoretical Clustering analysis. We test the proposed method on two synthetic and five real world data sets, obtaining well separated projected clusters in two dimensions. These results were compared with results generated by PCA and a recent likelihood based visualization method

Visual analytics for relationships in scientific data

Domain scientists hope to address grand scientific challenges by exploring the abundance of data generated and made available through modern high-throughput techniques. Typical scientific investigations can make use of novel visualization tools that enable dynamic formulation and fine-tuning of hypotheses to aid the process of evaluating sensitivity of key parameters. These general tools should be applicable to many disciplines: allowing biologists to develop an intuitive understanding of the structure of coexpression networks and discover genes that reside in critical positions of biological pathways, intelligence analysts to decompose social networks, and climate scientists to model extrapolate future climate conditions. By using a graph as a universal data representation of correlation, our novel visualization tool employs several techniques that when used in an integrated manner provide innovative analytical capabilities. Our tool integrates techniques such as graph layout, qualitative subgraph extraction through a novel 2D user interface, quantitative subgraph extraction using graph-theoretic algorithms or by querying an optimized B-tree, dynamic level-of-detail graph abstraction, and template-based fuzzy classification using neural networks. We demonstrate our system using real-world workflows from several large-scale studies. Parallel coordinates has proven to be a scalable visualization and navigation framework for multivariate data. However, when data with thousands of variables are at hand, we do not have a comprehensive solution to select the right set of variables and order them to uncover important or potentially insightful patterns. We present algorithms to rank axes based upon the importance of bivariate relationships among the variables and showcase the efficacy of the proposed system by demonstrating autonomous detection of patterns in a modern large-scale dataset of time-varying climate simulation

An interactive human centered data science approach towards crime pattern analysis

The traditional machine learning systems lack a pathway for a human to integrate their domain knowledge into the underlying machine learning algorithms. The utilization of such systems, for domains where decisions can have serious consequences (e.g. medical decision-making and crime analysis), requires the incorporation of human experts' domain knowledge. The challenge, however, is how to effectively incorporate domain expert knowledge with machine learning algorithms to develop effective models for better decision making. In crime analysis, the key challenge is to identify plausible linkages in unstructured crime reports for the hypothesis formulation. Crime analysts painstakingly perform time-consuming searches of many different structured and unstructured databases to collate these associations without any proper visualization. To tackle these challenges and aiming towards facilitating the crime analysis, in this paper, we examine unstructured crime reports through text mining to extract plausible associations. Specifically, we present associative questioning based searching model to elicit multi-level associations among crime entities. We coupled this model with partition clustering to develop an interactive, human-assisted knowledge discovery and data mining scheme. The proposed human-centered knowledge discovery and data mining scheme for crime text mining is able to extract plausible associations between crimes, identifying crime pattern, grouping similar crimes, eliciting co-offender network and suspect list based on spatial-temporal and behavioral similarity. These similarities are quantified through calculating Cosine, Jacquard, and Euclidean distances. Additionally, each suspect is also ranked by a similarity score in the plausible suspect list. These associations are then visualized through creating a two-dimensional re-configurable crime cluster space along with a bipartite knowledge graph. This proposed scheme also inspects the grand challenge of integrating effective human interaction with the machine learning algorithms through a visualization feedback loop. It allows the analyst to feed his/her domain knowledge including choosing of similarity functions for identifying associations, dynamic feature selection for interactive clustering of crimes and assigning weights to each component of the crime pattern to rank suspects for an unsolved crime. We demonstrate the proposed scheme through a case study using the Anonymized burglary dataset. The scheme is found to facilitate human reasoning and analytic discourse for intelligence analysis