Motor racing, tobacco company sponsorship, barcodes and alibi marketing

Background Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris. In 2007, the Marlboro logo on Ferrari cars and other race regalia was replaced by an evolving ‘barcode’ design, which Ferrari later claimed was part of the livery of the car, and not a Marlboro advertisement. Objective: To determine whether the ‘barcode’ graphics used by Ferrari represent ‘alibi’ Marlboro advertising. Methods Academic and grey literature, and online tobacco industry document archives, were searched using terms relevant to tobacco marketing and motorsport. Results Tobacco sponsorship of F1 motor racing began in 1968, and Philip Morris has sponsored F1 teams since 1972. Phillip Morris first used a ‘barcode’ design, comprising red vertical parallel lines below the word Marlboro on the British Racing Motors F1 car in 1972. Vertical or horizontal ‘barcode’ designs have been used in this way, latterly without the word Marlboro, ever since. The modern ‘barcode’ logos occupied the same position on cars and drivers' clothing as conventional Marlboro logos in the past. The shared use of red colour by Marlboro and Ferrari is also recognised by Philip Morris as a means of promoting brand association between Marlboro and Ferrari. Conclusion The Ferrari ‘barcode’ designs are alibi Marlboro logos and hence constitute advertising prohibited by the 2005 EU Tobacco Advertising Directive

The Next Paradigm

In order to perceive the world, we need more than just raw sensory input: a subliminal paradigm of thought is required to interpret raw sensory data and, thereby, create the objects and events we perceive around ourselves. As such, the world we see reflects our own unexamined, culture-bound assumptions and expectations, which explains why every generation in history has believed that it more or less understood the world. Today, we perceive a world of objects and events outside and independent of mind, which merely reflects our current paradigm of thought. Anomalies that contradict this paradigm have been accumulated by physicists over the past couple of decades, which will eventually force our culture to move to a new paradigm. Under this new paradigm, a form of universal mind will be viewed as nature’s sole fundamental entity. In this paper, I offer a sketch of what the new paradigm may look like

How to Make Money From Subliminal Advertising and Motivation Research

The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date

Prime numbers: anchoring and its implications for theories of behavior priming

Subtle primes can influence behavior, often in ways that seem irrational. Anchoring provides a compelling illustration of this: judgments can be influenced by anchors even when the anchors are known to be irrelevant and uninformative. In this article, we selectively examine the anchoring literature in order to evaluate a theoretical framework which has been employed to interpret many social and other priming effects. In this framework, primes are assumed to have broad effects, influencing a wide range of possible downstream behaviors, and these influences are largely automatic. The anchoring literature supports neither of these hypotheses. Anchors have narrow effects on behavior with little transfer across judgments, these effects can be controlled, and deliberate engagement with the anchor is a prerequisite for obtaining influences on later judgments. We question whether priming studies reveal evidence for the sort of automatic and consequential mental processes that are commonly proposed. Read More: http://guilfordjournals.com/doi/abs/10.1521/soco.2014.32.supp.8

The Effect of Sexual Appeal Advertising to Advertising Effectiveness in Manado

Advertising is very crucial in marketing. They are literally everywhere in the newspapers, magazines, on TV, on billboards, in the cinema or while surfing the Internet. In marketing campaigns, many techniques and approaches to attract customers. One of those approaches is sexual appeal. Sexy advertising can attract attention, increase retention and improve advertising consumer attitudes toward advertising. Sexual appeals in the media as an advertising strategy to inform a product with the intention to take the attention of consumers. The main objective of this study is the effect of sexual appeal advertising to advertising effectiveness in Manado. Associative method is used by this study with technique analysis is multiple regression analysis. The populations of this study are all people in Manado who ever see sexual appeal advertising in media and as the sample are 100 people who live in Manado. The result of this study infer that sexual appeal advertising have impact to advertising effectiveness. This study suggests if want to use sexual appeal in advertising, must be in the right time and right place because Sexual Appeal in advertising is controversy issue. Keywords: sexual appeal, advertising effectiveness

Thought in the absence of attention

Although many researchers have been unsuccessful in doing so, I was able to partially replicate Dijksterhuis\u27 (2004) unconscious thought effect. I found that participants who were distracted with the performance of an irrelevant task made better decisions than participants who engaged in conscious thought or participants who made immediatedecisions. Task directions and population differences in the evaluation of option attributes likely represent confounding variables that can disrupt the unconscious thought effect. While Dijksterhuis has argued that his findings necessitate the existence of an unconscious thought process capable of operating in the absence of attention, I suspect that there is a more parsimonious explanation. I suggest that participants may develop implicit preference as they read the attribute statements, and that the behavioral expression of this preference is moderated by thought condition