Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan Keberagaman Produk Terhadap Minat Beli Konsumen Pada Minimarket X-Drass

AbstractThis research was conducted at the Minimarket Klungkung District, Klungkung Regency, Bali. The type of research chosen is explanatory research with quantitative methods. The purpose of this study is to see the impact of store atmosphere, product diversity and service quality on buying interest. The independent variables used are store atmosphere, item diversity, and service quality, while the dependent variable is buying interest. The sample used in this study were 90 participants who were buyers in Klungkung District, Klungkung Regency, Bali. With a questionnaire as data collection. The evaluation method used is the classical assumption test, multiple linear regression analysis, instrument test, determination test, t test and f test using SPSS 16.0 computer software for data processing. The results of this study state that product diversity, service quality and store atmosphere partially affect buying interest and product diversity, store atmosphere and service quality simultaneously affect buying interest. Keywords: Product Diversity, Service Quality, Store Atmosphere and Buying Interest.

A Cognitive and Social Psychological Perspective on the Demand for Fashion

The fashion industry is an important global industry. In 2012, in Britain it generated more than £48 billion annually and employs more than 600,000 people. Whether or not we consider ourselves fashionable or interested in fashion, we all clothe ourselves in items we have bought or have chosen to wear. Individuals in developed countries tend to buy more fashion items than they need and many have bought items that remain unworn. The fashion industry depends on demand for new ideas and products which allow individuals to perceive themselves as socially or economically superior or simply different. From a psychological perspective, this is in conflict with the well understood desire to conform. The psychological underpinnings of the demand for fashion are complex and have been neglected in research. This paper considers the cognitive and social psychological roles of decision making in the demand for fashion

Consumers’ evaluation of imported organic food products: The role of geographical distance

Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets

"Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper

There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This paper attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically-structured process, where consumers distinguish between core, central, and peripheral factors. This paper describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the paper contributes to a better understanding of the role of CSR in consumption decisions

Personality in Computational Advertising: A Benchmark

In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

Food quality: A summary of research conducted under the German Federal Programme for Organic Agriculture and other forms of Sustainable Agriculture

Food quality has been a strong focus of the BÖL research programme since it started in 2001. Among other things, the policy on EU organic regulations was supported with research projects; for example regarding the discussion concerning the admission of meat curing agents (nitrite and nitrate) in 2006. In a project on this subject, consumer acceptance of cured meat products, not using these curing agents, has been described as surprisingly positive, and the practical use of alternative materials and technologies was evaluated. It was found that the implementation of new technologies to reduce the use of curing agents was mainly inhibited by their lacking acceptance in practice, technical adaptation needs and investment in product development as well as disputed legal issues. As part of another project, a guide for processors was created, within which the new methods and solutions were presented. To enhance knowledge transfer regarding the new EU hygiene standards for organic meat proces-sors in 2008, a number of general information and specific documents for the admission application as well as templates for the necessary internal controls were developed. The general use and suitability of new organic food additives were also examined. Different sub-stances, which could serve as binding agents or antioxidants, were tested. Locust bean gum, guar gum, xanthan and agar agar showed a sufficient bond-stabilising effect without affecting the sensory quality of the products. Substances such as ascorbic acid, citric acid, rosemary extract, ginger and lemon juice showed a satisfactory effect against oxidative browning reactions. Furthermore, the use of rye sprouts as an ingredient in wheat bread produced very positive results: a study found that the volume, crumb firmness and crumb elasticity could be improved. The use of ingredients from yam (Dioscorea batatas) was investigated regarding the potential sensory and health benefits for flour blends. In another project, the use of yeast extract in organic foods was reviewed. It was shown here that there is very little research about the components and nutritional effects of yeast extract; also a survey among experts could not come to a clear formulation of conclusions. Thus, it was recommended that each processor should decide for or against the use of yeast extract in each particular case. Since 2008, an additive list is now being published annually and a website has been created where the manufacturers of additives can register themselves and sign up their organically certified and non-certified commercial products for evaluation. The data from the National Nutrition Survey II (NVS II) in 2010 were analysed in detail, looking at organic buying habits in relation to socio-demographic characteristics, parameters of health and nutrition behaviour as well as food consumption. Over 13,000 participants, aged between 18 and 80 years, were included in this survey. The derived recommendations show considerable potential. It was found for example, that organic buyers compared with non-organic buyers are more likely to lead a healthier lifestyle. Altruistic buying motives, such as interest in fair trade, animal welfare and the renunciation of the use of genetic modification, have been identified as a central driver of organic buying behaviour. It was also recommended, in addition to ethical arguments, to integrate health benefits more directly into the marketing of organic food. Further results from the BÖLN research on food quality and processing are continuously published at www.bundesprogramm-oekolandbau.de

Applicability of analysis techniques to determine consumer behaviour

To explain consumers’ actual buying behaviour, a choice experiment and a standardised interview shall be combined in a twofold methodological approach. While the choice experiment provides information about consumers’ buying behaviour, the interview shall examine backgrounds and reasons for the choice decision by investigating the internal factors consisting of consumer attitudes, motivations and emotions, as well as the external factors, which are socio-demographic characteristics. The data provided by this twofold methodological approach need to be linked in the analysis procedure. Thus, the aim of this paper is to discuss the applicability of single multivariate analysis techniques and their ability to explain consumer behaviour. To identify causalities between the observed behaviour and factors influencing the buying behaviour, two successive techniques are favoured. To reduce the large set of variables collected in the interview, a factor analysis is suggested. To link the variables of experiment and interview, both multiple regression analysis and ANOVA are applicable to explain causalities. Multiple regression analysis is suggested as it is more flexible towards the measurement level of the independent variable if only a small number of non-metric variables have to be transformed into dummy variables

Improving sustainability performance through supplier relationship management in the tobacco industry

Purpose: The purpose of this study is to explore how tobacco manufacturing companies can improve their sustainability performance via effective supplier relationship management (SRM). Design/methodology/approach: This study has adopted a single case study of an international tobacco company. The primary data involved semi-structured interviews with participants from the case company who are familiar with sustainable SRM in the tobacco industry and are engaging in various techniques to improve sustainability performance. Findings: The drivers for sustainable SRM commonly identified in literature are observable within the case company. There is also clear evidence of integrating sustainability in its SRM processes. However, the perception of sustainability as a requirement to meet stringent regulations limits its scope and drive in pursuing sustainable SRM. It has also limited supplier sustainability evaluation and performance metrics. Furthermore, the findings of this paper reinforce the importance of a procurement team’s ability to work with other functional teams in implementing sustainable SRM. The findings also contribute to the emerging literature on the impact of sustainability on supplier segmentation and multi-tier supplier management. Research limitations/implications: This study provides insight into the varying SRM methods used in the tobacco industry to ensure compliance and improve sustainability performance. However, further research is required to explore the generalisability of the findings of this study derived from a single case study. Originality/value: The tobacco industry is an under-researched industry, particularly in terms of sustainable operations and supply chain management practices. The findings of this study seem to be relevant to those comparable industries with stringent regulations as well

Market opportunities for animal-friendly milk in different consumer segments

Consumers have increasing, but highly variable, interest in sustainability attributes of food, including ethical aspects, such as animal welfare. We explored market opportunities for animal-friendly cow’s milk based on segmentation (cluster) analysis. Flemish survey participants (n = 787) were clustered (n = 6) based on their intention to purchase (IP) animal-friendly milk, and their evaluation of cows’ welfare state (EV). Three market opportunity segments were derived from clusters and labelled as “high”, “moderate” and “limited”. Only 8% of the participants belong to the “high market opportunities” segment, characterized by a high IP and a low EV. The “limited” segment (44%) indicated a neutral to low IP and a positive EV. The “moderate” segment (48%) had a moderately positive IP and positive/negative EV. Reported willingness to pay, interest in information about the state of animal welfare and importance of the product attribute “animal welfare” differed among segments and were strongly related to IP. Most promising selling propositions about animal-friendly milk were related to pasture access. The high degree of differentiation within the Flemish milk market reveals market opportunities for animal-friendly milk, but for an effective market share increase supply of animal-friendly products needs to get more aligned with the heterogeneous demand

Male and Female Buying Decision Making Processes Seen From BlackBerry Messenger Texts

This study observes the male and female buying decision making processes seen from BlackBerry Messenger texts. It focuses on the way of how male and female customers make a buying decision in the online shop via BlackBerry Messenger. The data are analyzed by using the theory of the consumer decision-making process by Lamb, Hair, McDaniel (2003) which includes five stages. I found that the female customers have almost two times total more than male customers in the four stages in consumer decision making process. It means, the male decision-making seems to be rational, fast, and attentive for product quality and its function. However, the female decision-making is more emotional, attentive for product surface or outside appearance, and careful for choosing a product she wants to buy. Overall, I know that gender is an important factor that makes the buying processes between both gender groups different