Customers' loyalty to tablet commerce in Nigeria

Peer reviewe

The Effect of Consumer Value and Brand Identification Toward Brand Loyalty: A Study Case of Iphone Users in Surakarta

Abstrak Tujuan dari penelitian ini adalah untuk menguji dampak dari nilai konsumen dalam perspektif nilai fungsional, nilai emosional, nilai sosial, dan pendekatan identifikasi merek pada loyalitas merek. Dalam penelitian ini, teknik pengambilan sampel yang digunakan adalah teknik purposive dengan total sampel sebanyak 123 masyarakat yang berlokasi di Indonesia, yang saat ini sedang memiliki iPhone sebagai Smartphone mereka saat ini. Regresi berganda adalah analisis model yang digunakan dalam penelitian ini untuk mengidentifikasi dampak dari nilai fungsional, nilai emosional, nilai sosial, dan identifikasi merek terhadap loyalitas merek. Hasil penelitian mengungkapkan bahwa masing-masing variabel independen memiliki pengaruh signifikan terhadap loyalitas merek. Hasil penelitian ini dibuktikan dengan uji F dengan nilai signifikansi sebesar 0.000. Kata Kunci: Nilai Konsumen, Identifikasi Merek, Loyalitas Merek, iPhone. Abstract The purpose of this study is to examine the impact of consumer value in the perspectives of functional value, emotional value, and social value, and brand identification approach on brand loyalty, focusing on the users of Smartphone iPhone by Apple. Additionally, in this research, the used sampling technique was purposive technique with a total of 123 sample of people living in Indonesia who have an iPhone as their current smartphone. Multiple regression and multiple tests were used in this study as the model analysis to identify the impact of functional value, emotional value, social value, and brand identification towards brand loyalty. The results revealed that each of the independent variable has a significant influence on brand loyalty. This outcome is proven by the F test with a value of significance of 0.000. Keywords: Consumer Value, Brand Identification, Brand Loyalty, iPhone

ANALYSIS EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION, AND CUSTOMER LOYALTY TO SAMSUNG MOBILE PHONE PURCHASE DECISIONS ON SINAR MAS CELL IN SEMARANG CITY

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City

Consumer perception of high-tech brands and related products: The case of the iconic Apple

Purpose: The paper examines the opinions and attitudes of young adults as the target audience towards a high-tech brand on several specific levels. The goal of research is to investigate and explore the perception of both Apple product users and non-users related to the Apple brand, brand loyalty, purchase intention, recommendation intention, and other aspects. Methodology: The research instrument was created for the purpose of this research and was partially based on several prior studies with different standpoints. The online questionnaire consists of 22 items and was carried out in 2019. Parametric and nonparametric statistical tests were used for testing the difference between sample segments. Results: The results indicate that the Apple brand has a generally positive image among the respondents. The majority of the respondents use or have used at least one Apple product. Apple users are generally loyal to the brand and willing to recommend Apple products to their friends and family. Users primarily recall Apple as a top-of-mind (first-mention) high-quality smartphone brand. In contrast, non-consumers tend to recall different brand names when thinking about high-end smartphones but also suggest that a brand name is an important factor in the consumer decision-making process. Conclusion: Collected data and related analysis provide insight into (non)consumer perception of the Apple brand and Apple products in the Croatian market accentuating the main consumer attitudes and brand perception related to a high-tech brand

Study Effectiveness Web Site E-Commerce and Marketplace in Increasing Consumer Trust in Indonesian Retail Food Industry

The presence of computers and the internet has now changed the face of human civilization, ranging from industry, education, to economics and commerce. One of the best-known things now is online transactions using the internet is an E-Commerce web site and marketplace. Retail companies are competing to market their products via the internet. It is quite interesting to analyze the issue of the extent to which the effectiveness of E-commerce Web sites and marketplaces in gaining consumer trust in the real food industry. More effective way to gain consumer trust. This study aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of e-commerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry

Innovative user engagement and playfulness on adoption intentions of technological products: evidence from SEM-based multivariate approach

Using ubiquitous computing devices, also UCD, is a conscious decision made by consumers, success of which depends on how much it involves and engages the user that results in functional, hedonic and social experiences in user’s context and long-term success for organization. User engagement, tested in multifarious concepts, indicates that experiences that are significantly hedonic create an affective bond with the device and deliver high value to the consumer. This study verifies and investigates the dispositional and impacting factors that influence a consumer’s adoption intention for radical or incremental innovation or loyalty to an incumbent ubiquitous computing device through concept of user engagement, self-congruity theory, innovativeness and playfulness. The research was based on a survey questionnaire collected from users of ubiquitous computing devices (UCDs) belonging to an educated urban population from an age group of 18 to 35 years residing in Karachi through convenience and self-selection sampling. In total, 654 complete responses were received coded in SPSS and the model was analysed through AMOS 23.0. Results indicate that three dimensions of user engagement are significant for ubiquitous computing devices (UCDs): focused attention, interaction appeal and perceived usability. The first two are significantly positive towards playfulness creating an association with self-concept leading to innovative consumer’s innovation adoption and others having loyalty with incumbent device. The research theoretically contributes by identification of user engagement dimensions and significance of incumbent loyalty in innovation adoption phenomeno

E-WOM BOMB EFFECT ON SOCIAL MEDIA INFLUENCE TO BRAND: CASES IN HALAL PRODUCTS

The objective of this study is to analyze social media effect on brand image and purchase intention. The purpose of this study is to explore the impact of Word-of-Mouth (WOM) communication on social media negatively or positively towards the brand / product rumored asnot halal. The investigation shows that about 82 percent of respondents are internet / social networking (such as Facebook or Twitter) users for over 5 years. With the extent of network and the increasing number of users of social networking (Facebook, twitter) then if WOM is used, itwill result in a major impact on the brand image, brand awareness and purchasing behavior. Design / methodology / approach - To collect the data, this paper uses an online survey of social media users (Facebook and Twitter in particular). To analyze the data, this study uses StructuralEquation Modeling (SEM). Findings - The research on WOM as a means of communication has been done by many researchers. The widespread use of social media results in the magnitude impact of WOM on brand, like a bomb such as the impact on the brand, good brand reputation /brand image, brand awareness which in turn will affect the purchasing behavior (attitudes, interests and action). As a Muslim-majority country, Indonesia is very concerned about halal products, so when the news spread about the products suspected to contain haram substances, thenews will have an impact on the reputation and image of the brand and also have a major impact on purchase behavior. Research limitations / implications - This study provides insight into the role of WOM information on social media which is limited to users of Facebook and twitter inshaping attitudes towards the issue of the purchase of products containing haram substances. However, the specific characteristics of the truth of the WOM information in shaping perceptions that affects halal / haram products is not explored in this study. Originality / value - The results can help practitioners to determine and overcome the impact of WOM in socialmedia and provide correct information to make marketing communications more efficient and powerful

The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China

This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionnaires were selected as the instrument which would be used to collect all of the data from the respondents. All of the questionnaires were electronically distributed through an online survey site to a total of 400 respondents, who originated from, or were living in, five cities in China. After gathering and assessing all of the collected data, a total of 346 items of data were deemed usable, thus enabling these sets of data to be further analyzed by this study. All of these data were further analyzed using the partial least squares-structural equation modeling (PLS-SEM) method using SmartPLS 3.3.2 software. Based on the results obtained through the data’s analyses, the authors would like to conclude that both perceived usefulness and perceived ease-of-use had a positive and significant impact on customer satisfaction, trust and customer loyalty within China’s computer industry. Furthermore, in this study, both customer satisfaction and trust have been found to positively mediate the impact of perceived usefulness and perceived ease-of-use toward customer loyalty; trust serves as a better mediator compared to satisfaction. Meanwhile, this study contributed to the expansion and the enrichment of the literature in the field of marketing by thoroughly examining the implementation of the technology acceptance model (TAM) in predicting customer loyalty within China’s computer industry

The Influence of Satisfaction toward Loyalty of Adolescent Consumers Mujigae Resto in Bogor City

As the globally popularity of South Korean culture called Korean wave is hitting around the world, Korean food has been drawing people’s attention and Korean restaurants have been developing in recent years. One of them is offered by a restaurant franchise called Mujigae Resto which can be found in many areas of Indonesia including Bogor City. This study aims to analyze the influence of satisfaction toward loyalty of consumers of Mujigae Resto in Bogor City. This study was a cross-sectional study design which used an online survey method. As many as 150 adolescents have participated in this survey. The sample criteria were individuals aged 16-18 years, residing in Bogor City, and had bought foods in Mujigae Resto at least two times in the last six months. The analysis included a descriptive analysis, Spearman correlation test, and hypothesis test with the Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) program. The results showed that consumer adolescents in this study, generally, had a satisfaction in a moderate level and loyalty in a low level. Consumer satisfaction significantly affected consumer loyalty on Mujigae Resto

The Development Ideas for Travel Applications Featuring Three Tourism Objects in Indonesia

In recent years, digital transformation has changed the way an organization operates.  In the tourism industry, such transformation becomes the necessity as technology keeps developing. Travel can be made easier in some ways, one of which is through the development of travel applications. It is crucial to identify the tourists’ needs and the expectations regarding the user-friendly travel applications. There are in fact a number of applications sprung up in the tourism sector, however, only some of them fulfil the criteria. This study is conducted to develop applications that are considered users-friendly and meet both the needs and the expectations of the tourists. It further investigates what tourists need and expect concerning the related applications.  The novelty of this research lies in identifying the expectations and needs of travel apps among millennial by raising case studies in three tourist destinations, namely Borobudur and Dieng, both are in Central Java, and Bayan Village in Lombok. This is a research with a qualitative method. The primary data were obtained through focus group discussions (FGD) and online interviews, whereas the secondary data were generated through literature study. The results indicated that the tourists’ expectations and needs for travel applications are categorized into two groups, the first is the technical aspect and the second is the application content. It was found  that tourists require applications with attractive look, supported by clear and updated information.  In addition, the applications should be easy to use, help build the enthusiasm to visit, make travel more convenient