Point of Time and Effectiveness of Cause-Related Marketing: Strike While the Iron is Hot

“Cause” is the word of positive-valence stimuli and increasing the like-hood intend to be a pair with it. Linking of consumer purchase with social cause is common and in rising trend. It’s a favorable tool of an organization to engage consumer and make his emotional attachment in charitable cause and increase sales volume. Previous Cause Related Marketing (CrM) literature has examined the CrM in term of consumer or in term of brand or purchase, we could not find any study which is investigating the mediating role of specific time between CrM and attitudes of consumers towards brand, ad, offer and cause involvement. Present study examines the best use of CrM according to time in beverages industry on soft drink on a holy occasion of Muslims (i.e. Ramazan). An already established questioner was used for collection of data. Mall intercept convenience technique is use to gather data. It’s a multiple group analysis study, data was collected two times, once during event and once after the event, sample size was remain same both times. Morgan’s formula is used to select the size of samples. Results of study show that CrM has influence on customer attitude which was being measured in three types, furthermore these attitudes has positively influence individual’s intention to buy a specific brand in a specific time period. This study will be provided a best use of CrM campaign according to time. Research will also direct the marketers to use of CrM on a specific time to tackle their customer’s attitude

Peculiarities of the underground mining of high-grade iron ores in anomalous geological conditions

This paper is dedicated to research into the geological peculiarities, shape of the ore body and the occurrence of the host rocks in the hanging wall of the Pivdenno-Bilozerske deposit , as well as their influence on the degrees and quality of high-grade iron ore extraction. It is noted that in the interval of 480 – 840 m depths, a decrease is observed in the stability of the natural and technogenic massif, which is caused by the increase in rock pressure with depth, the influence of blasting operations on the massif and the difference in geological conditions. This has led to the collapse of hanging wall rocks and backfill into the mined-out space of chambers in certain areas of the deposit, the dilution of the ore and deterioration of the operational state of the underground mine workings. Attention is focused on the causes and peculiarities of consequences of the collapse of the hanging wall rocks during ore mining, which reduce the technical and-economic indexes of the ore extraction from the chambers. A 3D-model of an ore deposit with complex structural framework has been developed, which makes it possible to visually observe in axonometric projection the geological peculiarities and the shape of the ore body. The parameters have been studied of mining chambers in the 640 – 740 m floor under different changing geological conditions of the ore deposit and hanging wall rocks occurrence – the northern, central and southern parts. The difference in the iron content in the mined ore relative to the initial iron content in the massif has been defined as an indicative criterion of the influence of changing conditions on the production quality. The reasons have been revealed which contribute to the collapse of the rocks and the subsequent decrease in the iron content of the mined ore in ore deposit areas dif- fering by their characteristics. It has been determined that within the central and half of the southern ore deposit parts with a length of 600 m, an anomalous geological zone is formed, the manifestation of which will be increased with the depth of mining. It was noted that within this zone, with the highest intensity and density of collapse of hanging wall rocks, the influence of decrease in the slope angle and change in the strike direction are of greatest priority, and such geological factors as a decrease in hardness, rock morphology, deposit thickness increase this influence significantly. To solve the problems of the hanging wall rocks’ stability, it is recommended to study the nature and direction of action of gravity forces on the stope chambers in the northern, central and southern parts, as well to search for scientific solutions in regard to changes in the geometric shapes of stope chambers and their spatial location, improving the order of reserves mining in terms of the ore deposit area, the rational order of breaking-out ore reserves in the chambers with changing mining and geological conditions of the fields’ development

Letter from John Muir to [Theodore P.] Lukens, 1900 Apr 28.

As to acquiring the Calaveras groveMartinez, Apr 28. 1900My dear Lukens,I have written to Senator Perkins as you desired recommending you as a member of the Appra[isement?] Committee on the Calaveras Grove. While the iron is hot we should I think strike for Government Ownership of all the Sequoias of the Sierra. I hear that the large holdings of the bankrupt Moore & Smith firm are now for sale by the creditors. Stir up the Water & Forest Club on the matter The more done by the Government for the Sierra forests the more will be done for those of the South.Ever Yours John Mui

Skilled Hands, Strong Spirits: A Century of Building Trades History

Skilled Hands, Strong Spirits follows the history of the AFL-CIO Building and Construction Trades Department from the emergence of building trades councils in the age of the skyscraper; through treacherous fights over jurisdiction as new building materials and methods of work evolved; and through numerous Department campaigns to improve safety standards, work with contractors to promote unionized construction, and forge a sense of industrial unity among its fifteen (and at times nineteen) autonomous and highly diverse affiliates. Arranged chronologically, Skilled Hands, Strong Spirits is based on archival research in Department, AFL-CIO, and U.S. government records as well as numerous union journals, the local and national press, and interviews with former Department officers

Metals in the shell of Bathymodiolus azoricus from a hydrothermal vent site on the Mid-Atlantic Ridge

Specimens of the mussel Bathymodiolus azoricus were collected from Menez Gwen, a relatively shallow (850 m) hydrothermal vent field on the Mid-Atlantic Ridge. Each bivalve shell (n = 21) was individually cleaned by selective chemical. The residual crystal matrix of each shell was individually analysed for the concentrations of the minor elements magnesium and strontium and the trace elements iron, manganese, copper and zinc. The chemical composition of the crystal matrix is unusual. B. azoricus is identified as a species having one of the most strontium impoverished shells amongst the marine molluscs. For a bimineral species the magnesium concentration is also extraordinary low. Despite originating from a trace metal rich environment; the metal concentrations in the shells were exceptionally low. Mean concentrations of iron, manganese, copper and zinc were 20.6, 3.7, 0.6 and 9.4 microg g(-1) respectively. Minor and trace element concentrations exhibited a marked intra-population variability. Copper concentrations increased and iron and zinc concentrations decreased with increasing shell weight. Due to its insensitivity to the high environmental levels of trace elements and the variability in intra-population concentrations induced by shell weight the crystal matrix of the shell of B. azoricus has little potential for use in environmental trace metal monitoring in areas contiguous to deep-sea hydrothermal vents.info:eu-repo/semantics/publishedVersio

A geochemical drainage survey of the Fleet granitic complex and its environs

A regional geochemical drainage reconnaissance programme was undertaken over 900 km2 of south-west Scotland centred on the Fleet granitic complex. Rocks of Ordovician and Silurian age outcrop over the area, into which have been intruded the Fleet and Loch Doon plutons. Multi-element analysis of stream sediments and heavy mineral concentrates shows a number of patterns of trace element distribution related to different lithologies and to mineralisation. Broad scale patterns exhibited by some elements denote compositional variations within the Lower Palaeozoic sediments and within the Fleet and Loch Doon plutons. On thebasis of the drainage data the sedimentary rocks have been divided into eight distinct geochemical units each characterised by different element distribution patterns. The Fleet and Loch Doon plutons have been sub-divided on the same basis. Follow-up investigations of drainage anomalies led to the discovery of both structure-controlled and disseminated base metal mineralisation in the Penkiln drainage basin within the salthernaureole of the Loch Doon granite. The distribution of Cu, F’b and Zn to the south and south-west of the Fleet granite suggests a zonation of vein minerahsation, with Cu prominent adjacent to the granite contact and F’b and Zn having a wider dispersion away from the granite. Other anomalies delineate a mineralised lineament that follows the regional strike of the Lower Palaeozoic sediments, southeast of the Fleet granite