Interaction-aware Factorization Machines for Recommender Systems

Factorization Machine (FM) is a widely used supervised learning approach by effectively modeling of feature interactions. Despite the successful application of FM and its many deep learning variants, treating every feature interaction fairly may degrade the performance. For example, the interactions of a useless feature may introduce noises; the importance of a feature may also differ when interacting with different features. In this work, we propose a novel model named \emph{Interaction-aware Factorization Machine} (IFM) by introducing Interaction-Aware Mechanism (IAM), which comprises the \emph{feature aspect} and the \emph{field aspect}, to learn flexible interactions on two levels. The feature aspect learns feature interaction importance via an attention network while the field aspect learns the feature interaction effect as a parametric similarity of the feature interaction vector and the corresponding field interaction prototype. IFM introduces more structured control and learns feature interaction importance in a stratified manner, which allows for more leverage in tweaking the interactions on both feature-wise and field-wise levels. Besides, we give a more generalized architecture and propose Interaction-aware Neural Network (INN) and DeepIFM to capture higher-order interactions. To further improve both the performance and efficiency of IFM, a sampling scheme is developed to select interactions based on the field aspect importance. The experimental results from two well-known datasets show the superiority of the proposed models over the state-of-the-art methods

Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

Influence of augmented humans in online interactions during voting events

The advent of the digital era provided a fertile ground for the development of virtual societies, complex systems influencing real-world dynamics. Understanding online human behavior and its relevance beyond the digital boundaries is still an open challenge. Here we show that online social interactions during a massive voting event can be used to build an accurate map of real-world political parties and electoral ranks. We provide evidence that information flow and collective attention are often driven by a special class of highly influential users, that we name "augmented humans", who exploit thousands of automated agents, also known as bots, for enhancing their online influence. We show that augmented humans generate deep information cascades, to the same extent of news media and other broadcasters, while they uniformly infiltrate across the full range of identified groups. Digital augmentation represents the cyber-physical counterpart of the human desire to acquire power within social systems.Comment: 11 page

ExplaiNE: An Approach for Explaining Network Embedding-based Link Predictions

Networks are powerful data structures, but are challenging to work with for conventional machine learning methods. Network Embedding (NE) methods attempt to resolve this by learning vector representations for the nodes, for subsequent use in downstream machine learning tasks. Link Prediction (LP) is one such downstream machine learning task that is an important use case and popular benchmark for NE methods. Unfortunately, while NE methods perform exceedingly well at this task, they are lacking in transparency as compared to simpler LP approaches. We introduce ExplaiNE, an approach to offer counterfactual explanations for NE-based LP methods, by identifying existing links in the network that explain the predicted links. ExplaiNE is applicable to a broad class of NE algorithms. An extensive empirical evaluation for the NE method `Conditional Network Embedding' in particular demonstrates its accuracy and scalability

Answering Complex Questions by Joining Multi-Document Evidence with Quasi Knowledge Graphs

Direct answering of questions that involve multiple entities and relations is a challenge for text-based QA. This problem is most pronounced when answers can be found only by joining evidence from multiple documents. Curated knowledge graphs (KGs) may yield good answers, but are limited by their inherent incompleteness and potential staleness. This paper presents QUEST, a method that can answer complex questions directly from textual sources on-the-fly, by computing similarity joins over partial results from different documents. Our method is completely unsupervised, avoiding training-data bottlenecks and being able to cope with rapidly evolving ad hoc topics and formulation style in user questions. QUEST builds a noisy quasi KG with node and edge weights, consisting of dynamically retrieved entity names and relational phrases. It augments this graph with types and semantic alignments, and computes the best answers by an algorithm for Group Steiner Trees. We evaluate QUEST on benchmarks of complex questions, and show that it substantially outperforms state-of-the-art baselines