Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

Answering Complex Questions by Joining Multi-Document Evidence with Quasi Knowledge Graphs

Direct answering of questions that involve multiple entities and relations is a challenge for text-based QA. This problem is most pronounced when answers can be found only by joining evidence from multiple documents. Curated knowledge graphs (KGs) may yield good answers, but are limited by their inherent incompleteness and potential staleness. This paper presents QUEST, a method that can answer complex questions directly from textual sources on-the-fly, by computing similarity joins over partial results from different documents. Our method is completely unsupervised, avoiding training-data bottlenecks and being able to cope with rapidly evolving ad hoc topics and formulation style in user questions. QUEST builds a noisy quasi KG with node and edge weights, consisting of dynamically retrieved entity names and relational phrases. It augments this graph with types and semantic alignments, and computes the best answers by an algorithm for Group Steiner Trees. We evaluate QUEST on benchmarks of complex questions, and show that it substantially outperforms state-of-the-art baselines

Advances in knowledge-based software engineering

The underlying hypothesis of this work is that a rigorous and comprehensive software reuse methodology can bring about a more effective and efficient utilization of constrained resources in the development of large-scale software systems by both government and industry. It is also believed that correct use of this type of software engineering methodology can significantly contribute to the higher levels of reliability that will be required of future operational systems. An overview and discussion of current research in the development and application of two systems that support a rigorous reuse paradigm are presented: the Knowledge-Based Software Engineering Environment (KBSEE) and the Knowledge Acquisition fo the Preservation of Tradeoffs and Underlying Rationales (KAPTUR) systems. Emphasis is on a presentation of operational scenarios which highlight the major functional capabilities of the two systems

Agent familiarity and emotional context influence the everyday empathic responding of young children with autism

Whereas research addressing empathy in ASD tends to employ pencil-and-paper and lab-based behavioural methods, the current study is novel in eliciting parent-report data regarding everyday empathy, sampling various emotional situations regularly encountered by children. Parents of typically-developing children and children diagnosed with ASD and DS completed the newly-developed Day-to-Day Child Empathy Questionnaire. Analysis of descriptions of their children’s responses to the various empathy-inducing situations supports the notion of an empathy deficit in ASD, confirming previous laboratory-based findings. However, important moderation effects were also demonstrated, for both control and clinical groups. In particular, parents reported children in all groups to be more likely to respond empathically to a familiar agent. The nature of children’s responses also according to the specific emotional context

Computer graphics application in the engineering design integration system

The computer graphics aspect of the Engineering Design Integration (EDIN) system and its application to design problems were discussed. Three basic types of computer graphics may be used with the EDIN system for the evaluation of aerospace vehicles preliminary designs: offline graphics systems using vellum-inking or photographic processes, online graphics systems characterized by direct coupled low cost storage tube terminals with limited interactive capabilities, and a minicomputer based refresh terminal offering highly interactive capabilities. The offline line systems are characterized by high quality (resolution better than 0.254 mm) and slow turnaround (one to four days). The online systems are characterized by low cost, instant visualization of the computer results, slow line speed (300 BAUD), poor hard copy, and the early limitations on vector graphic input capabilities. The recent acquisition of the Adage 330 Graphic Display system has greatly enhanced the potential for interactive computer aided design

Basic research planning in mathematical pattern recognition and image analysis

Fundamental problems encountered while attempting to develop automated techniques for applications of remote sensing are discussed under the following categories: (1) geometric and radiometric preprocessing; (2) spatial, spectral, temporal, syntactic, and ancillary digital image representation; (3) image partitioning, proportion estimation, and error models in object scene interference; (4) parallel processing and image data structures; and (5) continuing studies in polarization; computer architectures and parallel processing; and the applicability of "expert systems" to interactive analysis

The DLG processor: A data management executive for the engineering design integration (EDIN) system. Volume 1: Engineering description and utilization manual

The DLG processor is a Univac 1100 series computer program designed to read, modify, manipulate, and replace symbolic images. DLG is controlled by a set of user supplied directives and operates from a data base of stratified information which can be merged with the symbolic images. Data bases can be constructed and maintained in the mass storage media using the DLG directive language

Searching Data: A Review of Observational Data Retrieval Practices in Selected Disciplines

A cross-disciplinary examination of the user behaviours involved in seeking and evaluating data is surprisingly absent from the research data discussion. This review explores the data retrieval literature to identify commonalities in how users search for and evaluate observational research data. Two analytical frameworks rooted in information retrieval and science technology studies are used to identify key similarities in practices as a first step toward developing a model describing data retrieval