Marketing library services to children and young people

This paper discusses the future of Schools Library Services in the North West region of England based on a research project recently undertaken by the Centre for the Public Library and Information in Society at the University of Sheffield on behalf of MLA North West. The research has revealed somewhat of an identity crisis for Schools Library Services in the region, encouraged by educational policy, changing public library service priorities and subsequent issues surrounding service perceptions, awareness and ownership. The research has revealed a desire within the sector for a more visible alignment of Schools Library Services within the empirical services to children and young people agenda. Particular opportunities exist within the literacy development remit, building upon best practice examples in the region concerning reader development projects and family learning initiatives. Recommendations include the formation of a regional professional network designed to promote a seamless library service to children from early years to young adulthood including staff training, advocacy and proactive service marketing under a strong and identifiable regional brand

The Rise, Fall and Rise of the British Public Library Building

Focuses on recent developments and controversies surrounding public library buildings noting that despite predications of the death of the library due to the information revolution and the availability of digital resources, library buildings are attracting renewed attention and, generally, increased use. Suggests that the public library building may have an important role in the new local government philosophy of “place shaping”, and particularly in the “community engagement” agenda which is part of this approach. Explores the debate about the nature of the public library space and whether policies which emphasize the role of the public library as a welcoming community space run counter to many people's idea of the library building as a quiet place for silent contemplation and study. Suggests how public libraries may take forward the community engagement and user consultation agendas through use of the public library space, focusing particularly on the potential of reader and reading development activities for bringing people together and encouraging their contributions and ideas about public library services. Concludes with a discussion of how an emphasis on the role of the public library building in community engagement activities may impact on the ideals of community librarianship

The potential of generic social outcomes in promoting the positive impact of the public library: Evidence from the National year of reading in Yorkshire

Objective - To present the development, planning and implementation of a qualitative research project on the impact of National Year of Reading in Yorkshire. Methods - Generic Social Outcomes (GSO) were used to develop a theoretical framework. Data were gathered via in-depth interviews and focus groups with National Year of Reading (NYR) steering group partners in Calderdale and North Lincolnshire, selected as the two case study authorities. The use of MAXQDA computer-assisted qualitative data analysis software (CAQDAS) enabled data and coding structures to be stored and facilitated comparison in this longitudinal study. Results - The findings using the GSO framework show considerable evidence of NYR related activities in supporting the three first-tier social outcomes: 'Stronger and Safer Communities', 'Health and Well-Being' and 'Strengthening Public Life.' Conclusion - The GSO framework can be used by practitioners to help provide evidence for how public libraries contribute to diverse agendas and demonstrate their value to the community. Public library authorities can use this evidence for planning and for advocacy with a range of audiences including local and central government. © 2012 Rankin

THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST

After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the library's offer has widened, the quality of services offered has improved, gradually displaying an interest in developing a closer relationship with its customers. The necessity of being more oriented to the marketing tools and techniques has become more apparent. Therefore, the top managers of the Central University Library have included in their three general development strategies produced so far, specific objectives, such as: an increase of the volume of paid serviced provided, promoting the services and work elaborated by its specialists through leaflets, presentations, albums, folders with press extracts. Beyond these actions with positive effects, the efforts of Central University Library for strengthening its position on the market of the providers of information services are diminished by the various malfunctions that characterize the marketing activity of this institution. Therefore, this work intends to contribute to the improvement of the marketing activity of the library by coming up with some solutions that could remove or at least diminish these weak points.The marketing of libraries, performance, the marketing mix of libraries

Australian public library alliance achievements 2010-2015

Overview: The ALIA Australian Public Library Alliance (APLA) is the peak body for public libraries in Australia. Our committee comprises the chair of every state-based public library association, a senior representative from the ACT, Northern Territory and Tasmanian library services, and expert members. We represent 94% of all the 1500 public libraries across Australia through membership subscription. APLA (or, as it was previously known, the ALIA Public Libraries Advisory Committee) was formed following a highly successful ALIA Public Libraries Summit in July 2009. At the summit, libraries leaders called for, ‘Australia’s public libraries, united behind common goals and ambitions, sharing best practice, contributing to strong communities, valued by people and government, continuing to provide universal free access to information, knowledge and ideas, and confirming the importance of their role for future generations.’ A national alliance, supported by every state and territory, and Public Libraries Australia, was the primary outcome of the summit and was ratified by the signing of a Memorandum of Collaboration in July 2010

Marketing Youth Services

published or submitted for publicatio

Teaching and Professional Fellowship Report 2007-2008 : Make the Numbers Count, Improving students' learning experiences through an analysis of Library and Learning Resources data

Feedback on Library and Learning Resources (LLR) services and support at the University of the Arts London (UAL) is received from a very extensive range of sources. However, although a considerable quantity of information is available for analysis, it remains very difficult for LLR staff to extract meaningful data from these numerous sources, which can reveal, in depth, the true, individual student experience of LLR services. LLR is aware that there is a lot that is not known, or is not being asked of our students, about their individual experience, which could prove extremely helpful for effective decision-making and service design and delivery. In particular, LLR is interested in identifying and resolving issues of access and support for students currently studying at UAL who are from under represented groups in higher education. Make the numbers counts has enabled the Fellowship Team to move beyond looking at usage figures, gate counts, numbers of issue and renewal transactions, borrower numbers and percentage satisfaction levels, and to extend and add to our knowledge-base of what students at UAL really think and feel about academic libraries. It has enabled us to explore how individual students make use of the services and support provided by LLR. The qualitative data collected through this project has been compared to existing sources of information and to staff experience and understanding of the issues raised, to see if the findings of our research challenge or correlate with other evidence which relates to LLR use and non-use. The focus of the Fellowship has been to explore the particular experience of students who are the first in their family to go to university and who are currently studying at Camberwell, Chelsea and Wimbledon (CCW) and the London College of Communication. Research has shown that this group of students is important amongst the range of students who are now entering higher education through the expansion of participation in university and tertiary-level study. Talking to first generation students was a key element of the project and the greatest source of learning for the Project Team

Creating a sustainable graduate student workshop series

Purpose - This paper reports on librarians’ experience creating and sustaining a workshop and webinar series for graduate students over the course of four years. Design/methodology/approach - Difficulties hosting and promoting stand-alone graduate workshops and a collaborative method for planning workshop days and webinars are described in this case study. Attendance data were collected and recorded for each event and additional quantitative data were collected via registration forms and post-event surveys. Findings - Working collaboratively as a department eased planning and promotional responsibilities, allowing for a sustainable workshops series. Focusing on a limited number of events per semester and developing a brand identity for the series streamlined promotion and increased attendance, relative to discipline-based, stand-alone workshops. Originality/value - While many libraries host workshops, the originality of our program lies in the collaborative planning and promotion process that efficiently uses librarian time and expertise to continuously offer well-attended graduate workshops and webinars. This case study could be used as an example for institutions considering starting a workshop series or those experiencing difficulties with stand-alone workshops

Increasing Cultural Participation: An Audience Development Planning Handbook for Presenters, Producers and Their Collaborators

Looks at how people-centered strategies for building public participation in high-quality arts programs can help institutions of varied disciplines and sizes to diversify, broaden, and deepen relationships with their communities