47,977 research outputs found
An electric commerce platform for material testing laboratories
The emergence of the Internet has allowed businesses to create new sales and marketing channels to provide value for their customers in the marketplace. Engineering manufacturers and suppliers have taken advantage of the internet to automate the customer service aspects of their businesses as well as to market their services in a cost-effective but widespread manner. This work aims to apply the practices and benefits of electronic commerce (e-commerce) to a material testing laboratory through the creation of a functioning website with e-commerce features. The effects of Search Engine Optimization, website accessibility issues, marketing considerations, security concerns, and common business models and strategies regarding web development are examined. Features such as an automated quoting system and a customer portal are also implemented for use at a material testing laboratory
Fairs for e-commerce: the benefits of aggregating buyers and sellers
In recent years, many new and interesting models of successful online
business have been developed. Many of these are based on the competition
between users, such as online auctions, where the product price is not fixed
and tends to rise. Other models, including group-buying, are based on
cooperation between users, characterized by a dynamic price of the product that
tends to go down. There is not yet a business model in which both sellers and
buyers are grouped in order to negotiate on a specific product or service. The
present study investigates a new extension of the group-buying model, called
fair, which allows aggregation of demand and supply for price optimization, in
a cooperative manner. Additionally, our system also aggregates products and
destinations for shipping optimization. We introduced the following new
relevant input parameters in order to implement a double-side aggregation: (a)
price-quantity curves provided by the seller; (b) waiting time, that is, the
longer buyers wait, the greater discount they get; (c) payment time, which
determines if the buyer pays before, during or after receiving the product; (d)
the distance between the place where products are available and the place of
shipment, provided in advance by the buyer or dynamically suggested by the
system. To analyze the proposed model we implemented a system prototype and a
simulator that allow to study effects of changing some input parameters. We
analyzed the dynamic price model in fairs having one single seller and a
combination of selected sellers. The results are very encouraging and motivate
further investigation on this topic
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The Future of Retail Operations
Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then discuss the current retail landscape and the new research directions it offers, in which M&SOM can play a prominent role
Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio
E-logistics of agribusiness organisations
Logistics is one of the most important agribusiness functions due to the idiosyncrasy of food products and the structure of food supply chain. Companies in the food sector typically operate with poor production forecasting, inefficient inventory management, lack of coordination with supply partners. Further, markets are characterised by stern competition, increasing consumer demands and stringent regulation for food quality and safety. Large agribusiness corporations have already turned to e-logistics solutions as a means to sustain competitive advantage and meet consumer demands.
There are four types of e-logistics applications: (a) Vertical alliances where supply partners forge long-term strategic alliances based on electronic sharing of critical logistics information such as sales forecasts and inventory volume. Vertical alliances often apply supply chain management (SCM) which is concerned with the relationship between a company and its suppliers and customers. The prime characteristic of SCM is interorganizational coordination: agribusiness companies working jointly with their customers and suppliers to integrate activities along the supply chain to effectively supply food products to customers. E-logistics solutions engender the systematic integration among supply partners by allowing more efficient and automatic information flow. (b) e-tailing, in which retailers give consumers the ability to order food such as groceries from home electronically i.e. using the Internet and the subsequent delivery of those ordered goods at home. (c) Efficient Foodservice Response (EFR), which is a strategy designed to enable foodservice industry to achieve profitable growth by looking at ways to save money for each level of the supply chain by eliminating inefficient practices. EFR provides solutions to common logistics problems, such as transactional inefficiency, inefficient plant scheduling, out-of-stocks, and expedited transportation. (d) Contracting, a means of coordinating procurement of food, beverages and their associated supplies. Many markets and supply chains in agriculture are buyer-driven where the buyers in the market tend to set prices and terms of trade. Those terms can include the use of electronic means of communication to support automatic replenishment of goods, management of supply and inventory.
The results of the current applications of e-logistics in food sector are encouraging for Greek agribusiness. Companies need to become aware of and evaluate the value-added by those applications which are a sustainable competitive advantage, optimisation of supply chain flows, and meeting consumer demands and food safety regulations. E-business diffusion has shown that typically first-movers gain a significant competitive advantage and the rest companies either eventually adopt the new systems or see a significant decline in their trading partners and perish. E-logistics solutions typically require huge investments in hardware and software and skilled personnel, which is an overt barrier for most Greek companies. Large companies typically are first-movers but small and medium enterprises (SMEs) need institutional support in order to become aware that e-logistics systems can be fruitful for them as well
Whole-Chain Recommendations
With the recent prevalence of Reinforcement Learning (RL), there have been
tremendous interests in developing RL-based recommender systems. In practical
recommendation sessions, users will sequentially access multiple scenarios,
such as the entrance pages and the item detail pages, and each scenario has its
specific characteristics. However, the majority of existing RL-based
recommender systems focus on optimizing one strategy for all scenarios or
separately optimizing each strategy, which could lead to sub-optimal overall
performance. In this paper, we study the recommendation problem with multiple
(consecutive) scenarios, i.e., whole-chain recommendations. We propose a
multi-agent RL-based approach (DeepChain), which can capture the sequential
correlation among different scenarios and jointly optimize multiple
recommendation strategies. To be specific, all recommender agents (RAs) share
the same memory of users' historical behaviors, and they work collaboratively
to maximize the overall reward of a session. Note that optimizing multiple
recommendation strategies jointly faces two challenges in the existing
model-free RL model - (i) it requires huge amounts of user behavior data, and
(ii) the distribution of reward (users' feedback) are extremely unbalanced. In
this paper, we introduce model-based RL techniques to reduce the training data
requirement and execute more accurate strategy updates. The experimental
results based on a real e-commerce platform demonstrate the effectiveness of
the proposed framework.Comment: 29th ACM International Conference on Information and Knowledge
Managemen
Novas tendĂŞncias em marketing por causa do auge da Internet
The use of Internet has changed considerably the marketing practice. In this article the
authors carry on a literature review to analyse the factors involved in the process and also
the advantages, challenges and opportunities of this technology from a marketing
perspective.El uso de Internet ha traĂdo cambios considerables para la práctica del Marketing. Este
artĂculo lleva a cabo una revisiĂłn bibliográfica donde se analizan los factores que están
relacionados con el proceso de cambio asĂ como las ventajas, desafĂos y oportunidades
que ofrece esta nueva tecnologĂa desde una perspectiva del Marketing.O uso da Internet trouxe mudanças consideráveis para a prática do Marketing. Este artigo
realiza uma revisão bibliográfica onde se analisam os fatores que estão relacionados com
o processo de mudança assim como as vantagens, desafios e oportunidades oferecidas por
esta nova tecnologia a partir de uma perspectiva de Marketing
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