A Quality Model for Actionable Analytics in Rapid Software Development

Background: Accessing relevant data on the product, process, and usage perspectives of software as well as integrating and analyzing such data is crucial for getting reliable and timely actionable insights aimed at continuously managing software quality in Rapid Software Development (RSD). In this context, several software analytics tools have been developed in recent years. However, there is a lack of explainable software analytics that software practitioners trust. Aims: We aimed at creating a quality model (called Q-Rapids quality model) for actionable analytics in RSD, implementing it, and evaluating its understandability and relevance. Method: We performed workshops at four companies in order to determine relevant metrics as well as product and process factors. We also elicited how these metrics and factors are used and interpreted by practitioners when making decisions in RSD. We specified the Q-Rapids quality model by comparing and integrating the results of the four workshops. Then we implemented the Q-Rapids tool to support the usage of the Q-Rapids quality model as well as the gathering, integration, and analysis of the required data. Afterwards we installed the Q-Rapids tool in the four companies and performed semi-structured interviews with eight product owners to evaluate the understandability and relevance of the Q-Rapids quality model. Results: The participants of the evaluation perceived the metrics as well as the product and process factors of the Q-Rapids quality model as understandable. Also, they considered the Q-Rapids quality model relevant for identifying product and process deficiencies (e.g., blocking code situations). Conclusions: By means of heterogeneous data sources, the Q-Rapids quality model enables detecting problems that take more time to find manually and adds transparency among the perspectives of system, process, and usage.Comment: This is an Author's Accepted Manuscript of a paper to be published by IEEE in the 44th Euromicro Conference on Software Engineering and Advanced Applications (SEAA) 2018. The final authenticated version will be available onlin

Taking services seriously: how policy can stimulate the 'hidden innovation' in the UK’s services economy

Policy could have an important role in stimulating innovation in services. However, policymakers have lacked robust evidence showing how these sectors innovate. Drawing on a survey of more than 16,000 firms, this research reveals the high levels of ‘hidden innovation’ in some services sectors, especially in how they develop new business models and exploit technology. But the research also reveals that innovation is confined to a minority of service firms, and that many lack the skilled personnel or intelligence on markets and technology that would enable them to become more innovative. Because of their dominance in the economy, improved performance by the UK’s services sectors is necessary if we are to significantly close the productivity gap between the UK and other leading nations. However, if we are to take innovation in services seriously, we must recognise that they innovate differently from advanced manufacturing. We need policies to support increased training and development, and the effective dissemination and exploitation of technology

Wireless data management system for environmental monitoring in livestock buildings

The impact of air quality on the health, welfare and productivity of livestock needs to be considered, especially when livestock are kept in enclosed buildings. The monitoring of such environmental factors allows for the development of appropriate strategies to reduce detrimental effects of sub-optimal air quality on the respiratory health of both livestock and farmers. In 2009, an environmental monitoring system was designed, developed and tested that allowed for the monitoring of a number of airborne pollutants. One limitation of the system was the manual collection of logged data from each unit. This paper identifies limitations of the current environmental monitoring system and suggests a range of networking technologies that can be used to increase usability. Consideration is taken for the networking of environmental monitoring units, as well as the collection of recorded data. Furthermore, the design and development of a software system that is used to collate and store recorded environmental data from multiple farms is explored. In order to design such a system, simplified software engineering processes and methodologies have been utilised. The main steps taken in order to complete the project were requirements elicitation with clients, requirements analysis, system design, implementation and finally testing. The outcome of the project provided a potential prototype for improving the environmental monitoring system and analysis informing the benefit of the implementation

Identify successful marketing communication strategies that apply to a small hair salon

A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

Trust between service provider and customer in online environments

Nowadays online shopping is getting more and more popular in China. However, opportunities and challenges are coexisting, and the growth of e-commerce is also inevitable. In e-commerce online, trust has become a significant factor hindering development. A New Zealand organisation faces a lot of competitors. In order to increase its market share and remain competitive in the market, the organisation needs to have more loyal customers who repeatedly purchase their products. Therefore, the organisation should find an appropriate way to form or create trust with customers, to retain them. This research investigates how trust has been created in an online environment between an organisation and its customers. A qualitative method was adopted in this research and data collected using semi-structured interviews. The collected data was analysed adopting a thematic analysis method. The research findings show that a two-way communication system is the core factor in forming trust in the online environment. This research suggests that the organisation should consider two-way communication seriously, and develop that as a useful tool to build trust between them and customers; not just as a communication tool but as a tool for trust formation

Maintaining customer service in a fast food outlet

In a fast food outlet, a competitive field, customer service is a crucial factor. Customers are very much concerned about customer service and the quality of the food they get. This research is based on quality of service, inventory management, and employee training methods. Qualitative method is used for data collection for this project since it is more communicative and reliable. Data is collected from observations during work time. The store manager was interviewed for more information about inventory management of the store and customer service. This research found that not all the employees are trained for customer service. The inventory is done manually in the store, which is a time-consuming method. Not keeping sufficient stock leads to a shortage of toppings for pizza in the rush time if demand goes high, which may lead to customer complaints. Results of this research show that the standard of customer service and quality of food can be controlled and improved by managing the inventory, employee retention technique, and proper employee training. The research recommends using employee retention techniques and software methods for better inventory management. Keeping safe stocks as per the demand can reduce customer complaints about the quality of food.