Design and Implementation of Small Multiples Matrix-based Visualisation to Monitor and Compare Email Socio-organisational Relationships

One of the fundamental organisational questions is how organisations identify anomalies, monitor and compare email communications between staff-staff or staff-clients or staff-customers relationships on a daily basis. The tenacious and substantial relationships are built by the combination of timely replies, frequent engagement and deep interaction between the individuals. To watchdog this periodically, we need an interactive visualisation tool that can help organisational analysts to reconnect some lost relationships and/or strengthen an existing relationship or in some cases identify inside persons (anomalies). From our point of view, Social Intelligence (SI) in an organisation is a combination of self-, social- and organisational-awareness that will help in managing complex socio-organisational changes and can be interpreted in terms of socio-organisational communication efficacy (that is, one's confidence in one's ability to deal with social and organisational information). We considered a case study, an Enron Organisation Email Scandal, to understand the relationships of staff during various parts of the years and we conducted a workshop study with legal experts to gain insights on how they carry out investigation/analysis with respect to email relationships. The outcomes of the workshop helped us develop a novel small multiples matrix-based visualisation in collaboration with our industrial partner, Red Sift UK, to find anomalies, monitor and compare how email relationships change over time and how it defines the meaning of socio-organisational communication efficacy

Digital advertising storytelling: consumer educommunication

This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors. So, in this text, we do a literature revision to explain the advantages of storytelling for digital marketing, the main common mistakes in digital advertising storytelling and what should a good storytelling strategy include. Besides, we make a description about media you have to use, the demand and growth of visual content and other digital marketing Trends for next years.El presente texto es una revisión del concepto de storytelling para alcanzar una definición desde el punto de vista de la educomunicación del consumidor. Esto es: cómo el actual storytelling publicitario digital puede modificar los roles y comportamientos de los consumidores. De este modo, hacemos una revisión de la literatura para explicar las ventajas del storytelling para el marketing digital, los principales errores en el storytelling publicitario y que debería incluir una buena estrategia pensada por y para un storytelling. Asimismo, hacemos una descripción sobre los medios más adecuados para utilizar, así como la demanda y crecimiento del contenido visiaul y otras tendencias del marketing digital para los próximos años

Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor

The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative. This is: how the new transmediatic narrative helps the construction of advertising discourses based on the notion of storytelling and how it establishes the bases for an educommunication of the consumer, the spectator and / or the target.El presente texto trata de analizar las relaciones entre el concepto de storytelling digital aplicado a la publicidad partiendo de la base de la narrativa transmedia. Esto es: cómo la nueva narrativa transmediática ayuda a la construcción de discursos publicitarios basados en la noción de storytelling y cómo ello establece las bases para una educomunicación del consumidor, del espectador y/o del target.O presente texto tenta analisar as relações entre o conceito de narrativa digital aplicado à publicidade a partir da base da narrativa transmedia. Isto é: como a nova narrativa transmediaica ajuda a construção de discursos publicitários com base na noção de narrativa e como estabelece as bases para uma educação do consumidor, o espectador e / ou o target

Selecting a Business Intelligence Solution that is Fit for Business Requirements

Many companies, organizations, institutions and governments have recognized the operating advantages they can achieve by using new business intelligence (BI) technologies. However, to achieve those advantages, they need to choose a BI solution that best fits their needs. In this paper, we present an overview of twenty business intelligence solutions present on the market and describe their most essential and upcoming features. The features are presented in two groups - basic and advanced (upcoming) features. We present two tools that can facilitate the selection process of the organization’s BI solution – the comparison table and the features pyramid. We detect four classes of maturity of BI tools reflected through the implementation of advanced features. Finally, we discuss obtained insights and provide some guidelines for choosing the right BI solution together with detected development trends

Data Storytelling with Dashboard: Accelerating Understanding through Data Visualization in Financial Technology Company Case Study

In the rapid development many organisation rely on context data to support as well as to assist its decision making process. Consequently, Business Intelligence (BI), Dashboard, and Data Visualization emerged as primary tools in early 1990s as a way to help practitioners, data analyst, and data scientist to present context data into an actionable information for decision making process. However, despite its robust and powerful tools, recent study done by Kaggle’s survey in 2017 resulted that in the last five years, many companies were not able to create effective data-driven dashboard due to complex dataset, poor dashboard design, and insufficient storytelling. Hence, understanding of who is going to use dashboard, choosing which data and metrics to visualize in the right context, knowing how to convey information, driving engagement, and persuading audiences are essential in current business practices. This study is aimed to help practitioners to understand the impact of effective dashboard can have on decision making process, to design leveraging dashboard, and to present the dashboard in storytelling. A literature study is performed to gather all relevant information resulted in guidelines for dashboard creator. Case study in financial technology company is applied to experiment and to test the guidelines for assisting dashboard creator to present data-driven insight to the stakeholder

Data Storytelling with Dashboard: Accelerating Understanding Through Data Visualization in Financial Technology Company Case Study

In the rapid development many organisation rely on context data to support as well as to assist its decision making process. Consequently, Business Intelligence (BI), Dashboard, and Data Visualization emerged as primary tools in early 1990s as a way to help practitioners, data analyst, and data scientist to present context data into an actionable information for decision making process. However, despite its robust and powerful tools, recent study done by Kaggle’s survey in 2017 resulted that in the last five years, many companies were not able to create effective data-driven dashboard due to complex dataset, poor dashboard design, and insufficient storytelling. Hence, understanding of who is going to use dashboard, choosing which data and metrics to visualize in the right context, knowing how to convey information, driving engagement, and persuading audiences are essential in current business practices. This study is aimed to help practitioners to understand the impact of effective dashboard can have on decision making process, to design leveraging dashboard, and to present the dashboard in storytelling. A literature study is performed to gather all relevant information resulted in guidelines for dashboard creator. Case study in financial technology company is applied to experiment and to test the guidelines for assisting dashboard creator to present data-driven insight to the stakeholder

Generative AI-Driven Storytelling: A New Era for Marketing

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.Comment: 17 pages, 2 figure

Using Collaborative Visual Analytics for Innovative Industry-inspired Learning Activities

Inspired by leading industry practices, this paper describes an innovative learning activity designed to combine data visualisation and cross-functional collaboration supported by enterprise social media. The activity is structured around sharing, co-creation and negotiation of departmental/disciplinary insights across data silos, using both internal and external data. In addition to giving students access to state-of-the-art tools for visualisation (SAS-VA) and collaboration (Yammer), an even more important educational objective is to expose students to the complexities of deriving information (i.e. meaning) from enterprise-wide (meaning-free) data stored by business intelligence & analytics systems. This human-driven and human-centric process of making sense of data in context requires collaboration across functional silos, especially when dealing with complex multi-disciplinary challenges. Starting from an industry-informed business scenario, the paper describes the main steps of an innovative data visualisation and collaboration activity, discusses possible alternative software platforms and offers some ideas for the future work

Creative Due Diligence

Today, the existence of new technologies allow a new connectedness between corporations and clients, storytellers and brand audiences. The resulting “digital stories” incorporate the new science of visual analytics and current strategic and market research. The digital story becomes a strategic marketing tool – both for internal and external use. Visual analytics provides the scientific underpinning for the art of entrepreneurship – allowing for the development and growth of a more creative approach to business. The methodology used to capture the story comes from the Stanford Graduate School of Business “Creativity in Business” program and has a 30-year track history of high performance. The Hero’s Journey Map was drawn from the work of Joseph Campbell – and is a popular frame for both students and business owners. Emphasis is placed on the discovery and articulation of the core belief system that drives the individual and the organization that results in a corporate culture that drives performance.https://source.sheridancollege.ca/pilon_book/1003/thumbnail.jp