Enabling customer satisfaction and stock reduction through service differentiation with response time guarantees

In response to customer specific service time guarantee requirements, service providers can offer differentiated services. However, conventional customer differentiation models based on fill rate constraints do not take full advantage of the stock reduction that can be achieved by differentiating customers based on agreed response times. In this paper we focus on the (S − 1, S, K) model with two customer classes, in which low priority customers are served only if the inventory level is above K. We employ lattice paths combinatorics to derive the exact distribution of the response time (within leadtime) for the lower priority class and provide a simple and accurate approximation for the response time of the high priority class. We show that the stock levels chosen based on agreed response times can be significantly lower than the ones chosen based on fillrates. This indicates that response time guarantees are an efficient tool in negotiating after-sale contracts, as they improve customer satisfaction and reduce investment costs

The selective use of emergency shipments for service-contract differentiation

Suppliers of capital goods increasingly offer performance-based service contracts with customer-specific service levels. We use selective emergency shipments of spare parts to differentiate logistic performance: We apply emergency shipments in out-of-stock situations for combinations of parts and customer classes that yield service levels close to the class-specific targets. We develop two heuristics to solve this problem. An extensive numerical experiment reveals average cost savings of 4.4% compared to the one-size-fits-all approach that is often used in practice. It is best to combine our policy with critical levels, which yields an average cost saving of 13.9%

Structuring postponement strategies in the supply chain by analytical modeling

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