Structural changes in online retailing and the marketing mix: An analysis considering multichannel online retailing and voice dialog interfaces

The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical contributions on these two most recent developments in online retailing, i.e., multichannel online retailing and voice dialog interfaces, to improve marketing mix decision-making

Determinants of technology adoption in the retail trade industry - the case of SMEs in Spain

This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and the business’s organizational characteristics. The empirical analysis is based on a survey of 268 small and medium-sized enterprises in the Spanish retail trade sector. A logistic regression specification is used as an econometric method. The results indicate that both the acquisition of new technical and electronic equipment and the obtaining of new software are affected by the two types of determinants previously pointed out. The manager/business owner’s entrepreneurial motivation and educational background have significant influences on technology adoption in this type of companies. Furthermore, being part of a business group, carrying out training activities for the employees and inter-firm cooperation also positively influence technology adoption in the retail trade industry

Customer Specific Transaction Risk Management in eCommerce

Increasing potential for turnover in e-commerce is inextricably linked with an increase in risk. Online retailers (e-tailers), aiming for a company-wide value orientation should manage this risk. However, current approaches to risk management either use average retail prices elevated by an overall risk premium or restrict the payment methods offered to customers. Thus, they neglect customer-specific value and risk attributes and leave turnover potentials unconsidered. To close this gap, an innovative valuation model is proposed in this contribution that integrates customer-specific risk and potential turnover. The approach presented evaluates different payment methods using their risk-turnover characteristic, provides a risk-adjusted decision basis for selecting payment methods and allows e-tailers to derive automated risk management decisions per customer and transaction without reducing turnover potential

Modern Marketing Theory and Practise (Analysis from a Nigerian View Point)

In today’s marketing environment, firms no longer just produce whatever they like rather they at least produce goods and services that can command customers respect and patronage. This is in view of the fact that the cost of production of goods has gone up, the purchasing power of customers have seriously been battered by the bad economic situation the country presently finds itself. This the major reason inventory is piling up in warehouse unsold. The business environment in Nigeria today is becoming more sophisticated and challenging. Inflation has been on the increase, cost of borrowing capital is high, cost of business transaction is high, also locally produced goods are facing serious competition from foreign made goods. These challenges made this text very relevant. It addresses the challenges that are likely to be faced in the marketing environment by the marketers of today, and how he can deal with the challenges

Study on the interactive approach between insurance and capital markets for catastrophe risks

Following the shortage of capacity in the reinsurance market after the disaster of Hurricane Andrew, the interactive approach between insurance and capital markets was started. This means the indication of liquidity of catastrophe exposure and possibility of arbitrage between both markets. In order to accelerate this movement we need to establish a common, standard practical base between both markets. However there are differences in pricing mechanisms and risk management techniques between both markets. Therefore this new development seems to take a complementary role, not a substitutional one

Drivers and Barriers of Mobile Commerce: The Role of Consumers’ Personal Innovativeness

Mobile commerce (m-commerce) has experienced rapid growth in recent years, gaining importance in both academia and industry. However, extant literature has paid little attention to how m-commerce value is shaped, particularly in emerging economies. This study develops a framework of m-commerce value by studying its determinants. These comprise of the benefit: ubiquity (time convenience and accessibility), and barriers to m-commerce: perceived risk (financial risk /performance risk), and perceived cost. Moreover, this research investigates the moderating role of personal innovativeness on the relationship between the drivers/barriers and value. The findings of the empirical survey-based study in emerging m-commerce economies reveal a positive impact of ubiquity on value, while risk and cost have a negative influence. Furthermore, innovativeness was found to moderate the relationships between the determinants and value, apart from that between cost and value. The results further show that value positively affects actual usage and is enhanced by consumer innovativeness

E-Marketing and its Influence in the Delivery of Services at Guaranty Trust Bank (GT Bank Cape Coast)

This paper specifically looks at how electronic marketing is affecting and contributing to the service delivery in Guaranty Trust Bank (GT Bank Cape Coast Branch). The study uses questionnaires to investigate the level of influence the internet has on consumers in their choice and decision-making on financial service and also to determine the amount of expenditure GT bank spend annually on the use of electronic marketing. In terms of GT Cash Machine (ATM), clients were satisfied about, how the machine works, always is on good condition and perfectly working. From the statistics it can be seen that 90% of the clients approved of their service through the ATM machine. Overall, the management of GT bank should increase its activities on the internet and more sensitisation should be given to clients about its operation on the internet, so that clients will patronize its electronic services

Developments, Issues, and Initiatives in Retail Payments

Innovations in basic information technologies, in payment applications, and in the availability of global markets, as well as substantial changes in financial sector policy, have fundamentally changed how the retail payments system in Canada operates. Principally, the volume and types of electronic payments have grown, and there is increased participation by diverse groups of financial and non-financial institutions as providers of retail payment services. The resulting policy problem for payment systems is how best to benefit from efficiency gains while managing payment risks. O'Connor examines the effect of the technological and legislative changes and the initiatives developed by the public and private sectors in such areas as the market arrangements for services; customer risks and costs for settling large-value retail payments; the security of payment information and the efficiency with which it is transmitted; and the effects of differing regulatory regimes on competition among providers of retail payment services.

Tablets Penetrate the Customer Advisory Process: A Case from a Swiss Private Bank

Ranging from customer service to board presentations, tablets increasingly penetrate the customer advisory process. Past research on mobile banking solutions focused on their potentials in an educational setting, on the advisory process, or on the design of a tablet solution in the retail banking sector. However, little research exists on the impact of tablets on the advisory process in private banking. We qualitatively examined the changes in the advisory process caused by the introduction of tablets in private banking. To that end, we describe the case of a Swiss Private Bank, which introduced tablets into its advisory process and underwent the transformation from a paper‐based to a tablet‐supported customer counselling