Exploring the experiences of instructors teaching massive open online courses in tourism and hospitality: a mixed methods approach

Massive Open Online Courses (MOOCs) have existed as a disruptive educational phenomenon for nine years. Grounded in the roots of distance education, open education, Open Educational Resources, and OpenCourseWare, MOOCs have now survived various critics and have continued growing globally. Reports about MOOCs in both the press and scholarly publications began to grow significantly in 2013 (Sánchez-Vera, Leon Urrutia, & Davis, 2015; Zancanaro & Domingues, 2017) and, since then, more and more researchers have joined the discussions, developing them to explore various new topics. To contribute to the literature of MOOC studies, this doctoral thesis begins with an in-depth analysis of the background, history, growth, and vision, and proposes a tentative definition of MOOCs. Meanwhile, by conducting bibliometric research to review MOOC studies conducted between 2015 and 2017, this thesis fills in the gap that has existed due to a lack of systematic reviews of MOOC literature since 2015. The results of the bibliometric research summarised the relevant MOOC research into nine categories, including learner focused, commentary and concepts, case reports or evaluations, pedagogy, curriculum and design, course object focused, provider focused, technology, systematic review of literature, and learning analytics and big data. They also suggested a limited amount of provider focused research, which became the research interest and focus of this thesis. In the centre of the Europe, Swiss universities have marched forward in the MOOC movement, together with other over 550 universities (Shah, 2016) around the world. Università della Svizzera italiana (USI; Lugano, Switzerland), a Swiss public university, became a MOOC provider in 2015 and offered the first MOOC in the topic of eTourism: eTourism: Communication Perspectives. This doctoral thesis is closely related to this university-level initiative, which was dedicated to producing the first pilot MOOC at USI. Therefore, the cases chosen by this thesis are positioned in the discipline of tourism and hospitality. The first MOOC with a large audience taught artificial intelligence in 2011 (Zancanaro & Domingues, 2017). Nowadays, MOOCs have broken the barrier of space and time to educate the masses in a wide range of subjects. However, the provision of MOOCs in the subject of tourism and hospitality did not appear until 2013, when two MOOCs from two American universities became available. In the past four years since these MOOCs were launched, the number of tourism and hospitality MOOCs available in the market has remained limited (Tracey, Murphy, & Horton-Tognazzini, 2016). This scarcity contradicts the fact that tourism and hospitality is the field that contributes the most to the employment of the global workforce. Pressing problems, such as high turnover, seasonality, and new global challenges have urged for solutions to quickly training people working in this area to become available (Cantoni, Kalbaska, & Inversini, 2009). A call for more studies about tourism and hospitality MOOCs has emerged. The combined reality of the lack of studies regarding MOOC providers, opportunities for first-hand experience of producing a tourism MOOC in a university, and the deficiency in both the research and practises of tourism and hospitality MOOCs has inspired the direction of this thesis in regard to exploring MOOC instructors’ experiences, using cases in the field of tourism and hospitality. It cumulates six studies, using a mixed methods approach, to tackle the two main research objectives: to investigate at large the tourism and hospitality MOOC provisions between 2008 and 2015 and to report the experiences of Università della Svizzera italiana (USI) when producing the eTourism MOOC. In order, the first two studies in Chapter 3 of this thesis focus on tourism and hospitality MOOCs in general and produce a big picture context for the other four studies in Chapter 4. The first study proposes a conceptual framework through which to describe and analyse the course design of a MOOC and applies it to 18 tourism and hospitality MOOCs produced between 2008 and 2015. The second study then continues to interview six tourism and hospitality MOOC instructors, to describe their experiences and perspectives of teaching MOOCs. After exploring a holistic view of the overall development of MOOCs in tourism and hospitality and gaining a deep understanding of the instructors behind these offerings, this thesis introduces the experiences of one single MOOC provider: Università della Svizzera italiana (USI) in Chapter 4. It first introduces its overall implementation process (Study 3), and further elaborates three phases of this process: how it selected a suitable MOOC platform at the beginning (Study 4); how it assessed learner engagement in the MOOC (Study 5); and, eventually, how it evaluated the performance of the MOOC (Study 6). This thesis was written mainly from the perspective of eLearning, with the intention of benefiting its community of scholars and practitioners. It has contributed to the literature by developing a framework with which to review MOOCs (in Study 1), the implementation process of producing MOOCs (in Study 2), practical review schema of MOOC platforms (in Study 4), the MOOC Learner Engagement Online Survey (in Study 5), and how to use the Kirkpatrick model to evaluate MOOCs (in Study 6). These conceptual frameworks and experiential tools can benefit future researchers and practitioners. Meanwhile, due to its intimate connection with the field of tourism and hospitality, by directly using its cases, the research outputs of the six studies can also benefit the tourism and hospitality education and training sector as a reference for further action

User Consent in MOOCs – Micro, Meso, and Macro Perspectives

While many strategies for protecting personal privacy rely on regulatory frameworks, consent, and anonymizing data, they are not always effective. Terms and Conditions often lag behind advances in technology, software, and user behaviours, and consent to use data for a range of unclear purposes may be provided unwittingly. As the commercial market for (student) data expands, so does the number of brokers who move, share and sell data across continents and legislative environments. This paper reviews four Massive Open Online Course (MOOC) providers from different geopolitical and regulatory contexts. It explores how consent to collect and use data is described to potential users, and how that consent applies at micro, meso, and macro levels. This paper proposes a need for greater transparency around the implications of users granting consent at the point of registration. Further, it highlights that though MOOC providers have a responsibility to make clear the potential uses and sharing of user data, users themselves should also be more aware and consider how meaningful student agency can be achieved

Influence of employer support for professional development on MOOCs enrolment and completion: Results from a cross-course survey

Although the potential of open education and MOOCs for professional development is usually recognized, it has not yet been explored extensively. How far employers support non-formal learning is still an open question. This paper presents the findings of a survey-based study which focuses on the influence of employer support for (general) professional development on employees’ use of MOOCs. Findings show that employers are usually unaware that their employees are participating in MOOCs. In addition, employer support for general professional development is positively associated with employees completing MOOCs and obtaining certificates for them. However, the relationship between employer support and MOOC enrollment is less clear: workers who have more support from their employers tend to enroll in either a low or a high number of MOOCs. Finally, the promotion of a minimum of ICT skills by employers is shown to be an effective way of encouraging employee participation in the open education ecosystem.JRC.J.3-Information Societ

How Could MOOCs Become Accessible? The Case of edX and the Future of Inclusive Online Learning

Massive Open Online Courses (MOOCs) have great potential to provide learning opportunities for people around the world. However, to reach their full potential, MOOCs need to meet the accessibility needs of diverse learners, with and without disabilities. In the literature review, we have found some published research on accessibility evaluations of MOOCs content and platforms, but we have not found published research on how to design existing and future MOOC platforms to assist authors in producing accessible content. The main purpose of this research is to contribute to the discussion about the future of inclusive online learning, by proposing a software design to incorporate features in MOOC platforms to enable, support and guide authors toward conceptualizing, designing, building and testing accessible MOOCs. We also present the results of an evaluation of the accessibility issues of Studio, the edX course-authoring software, based on ATAG 2.0.This work has been partially supported by the Prometeo Project by SENESCYT, Ecuadorian Government

MOOCKnowledge: Establishing a large-scale data-collection about participants of European Open Online Courses

While MOOCS have emerged as a new form of open online education around the world,there are still no cross- provider and large-scale data collections that provides reliable information about demographic details of the population of MOOC participants on the one hand, and their motivation, intentions, social context, lifelong learning profile and impact on study success and career development on the other hand. The MOOCKnowledge project is an initiative to establish a large-scale data-collection about participants of European MOOCs. In this paper we describe the motivation behind the project and discuss the research focus. We explain the structure of the survey instrument, report about the data collection process and provide an outlook on potential future developments of the project.JRC.J.3-Information Societ

Of two contrasting philosophies that underpin openness in education and what that entails

From the conclusion: The ultimate question is a normative one: Which way do we want that openness in education to go? That question concerns educational resources, open educational practices and what other forms the educational system may spawn. For ultimately, we as stakeholders, in the learning of our children and grandchildren, in the professional development and Bildung of ourselves, should get the educational systems that we want, including appropriate forms of openness therein. Every individual then should decide for herself or himself to what extent this requires education as a public good and to what extent education as a private good, that is, as a commodity subject to market forces. It should not come as a surprise that we side with the humanitarian elaboration of openness. Indeed, we feel that governments as guardians of the public space should actively get involved in promoting this kind of openness, indeed, much as Delors in 1996 advocated for education as a whole

A case study of introductory programming with MOOCS

Computational thinking has become a crucial skill for the 21st Century learners in all disciplines. Research suggests that the best and fastest approach to understand the concepts of computational thinking is through developing programming skills. However, finding effective and affordable learning environments to introduce programming skills to a massive scale of students remains a challenge. Currently, the unprecedented utilization of MOOCs represent an opportunity to achieve this goal. But, existing introductory programming MOOCs have failed to provide instructionally-sound experience for learners. The purpose of this descriptive research is two-fold: (1) Identify the affordances of fifteen MOOC\u27s platforms that are best suited to design and implement basic programming skills courses based on the community of inquiry (CoI) framework, and (2) Describe and compare how CoI framework-based instructional strategies were implemented in six basic programming skills MOOCs

Massive Open Online Courses for Business Learning: Key research, best practices and pathways to innovation

This book contains all you need to know about Massive Open Online Courses (MOOC) for the world of business! It was written by academics and business experts from across Europe as part of the BizMOOC project (bizmooc.eu). Inside you will find a detailed analysis of key literature in this field along with a range of practical tips for designing, implementing, evaluating and improving online learning at scale. Use this guide to understand the MOOC potential for you and your organisation!BizMOOC (2016-9) was a Knowledge Alliance project funded by the European Union (Erasmus+ / Key Action 2 / Knowledge Alliance; 562286-EPP-1-2015-1-AT-EPPKA2-KA). The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsi­ble for any use which may be made of the information contained therein